Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company’s New NCM/DOOH Group

Rhea-AI Summary

National CineMedia (NCM) announces the appointment of Steve Sapp as Senior Vice President of Digital Out-of-Home Sales, aiming to enhance advertising strategies through the newly created NCM/DOOH group. This initiative seeks to connect brands with diverse, cord-cutting audiences across various venues beyond traditional theaters. Sapp brings extensive experience from Gas Station TV and Screenvision, positioning NCM to leverage cinema and digital platforms for integrated advertising campaigns. With a reach spanning over 20,600 screens in 1,600 theaters, NCM continues to innovate in engaging movie fans nationwide.

Positive

• Appointment of Steve Sapp enhances NCM's advertising capabilities in the growing digital out-of-home market.
• Creation of the NCM/DOOH group aims to unite brands with audience engagement beyond theaters.
• Sapp's extensive experience in DOOH and cinema advertising strengthens NCM's strategic position.

Negative

• None.

CENTENNIAL, Colo.--(BUSINESS WIRE)--National CineMedia (NCM), the largest cinema advertising network in the U.S., today announced that sales and marketing executive Steve Sapp has joined the company in the new role of Senior Vice President, Digital Out-of-Home Sales to lead its NCM/DOOH group, based in New York.

NCM/DOOH was created to further unite brands with the power of movies by extending movie-centric entertainment content, trivia, and advertising beyond theaters to a variety of complementary venues. NCM is now able to combine the strengths and effectiveness of Cinema, Digital, and Place-Based media together to create innovative, integrated campaigns that engage movie fans anytime and anywhere.

Sapp has a unique combination of expertise in both the DOOH and cinema advertising spaces, joining NCM from Gas Station TV (GSTV), where he had served as Senior Vice President, National Sales since 2014. Prior to this, he worked as Director of Sales with adMarketplace, a search advertising technology company. Before expanding his career into digital advertising, Sapp spent seven years in Cinema at Screenvision as Vice President, National Sales. His past media experience also includes brand licensing as the Director of Licensing & Business Development with Motorsports Authentics (MA),the licensing and merchandising arm of NASCAR, responsible for the creation and mass distribution of licensed merchandise and apparel. He began his advertising sales career in newspapers, working in a variety of positions with leading companies including The Charlotte Observer, the Newspaper National Network (NNN), and The Washington Post.

Sapp holds a Bachelor of Science degree in Advertising from West Virginia University’s Perley Isaac Reed School of Journalism.

National CineMedia (NCM)’s Executive Vice President and Chief Revenue Officer, Scott Felenstein said, “Movie fans are everywhere, and brands are looking to reach this young, diverse, cord-cutting audience beyond the big screen. We created our new NCM/DOOH group to find new ways to continue to reach and engage with movie fans wherever they are, and Steve is the perfect person to lead that charge. His deep understanding of both the out-of-home and cinema platforms will help advertisers create compelling, integrated, movie-centric programs across a variety of screens and venues, and I’m proud to welcome him to the NCM team.”

About National CineMedia (NCM)

National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM’s Noovie pre-show is presented exclusively in 57 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in over 1,600 theaters in 190 Designated Market Areas® (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 48.0% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.