Norwegian Cruise Line Today Opens for Auction and Sale Cruise Industry's First NFT Collection

Rhea-AI Summary

Norwegian Cruise Line (NCL) has launched its first NFT marketplace, allowing travelers to purchase NFTs linked to its newest ships, Norwegian Prima and Viva. Designed by artist Manuel Di Rita, the collection features six pieces, with auction starting at USD $2,500 and sales from USD $250. The auction winner will receive a balcony stateroom on a U.S. inaugural voyage. Proceeds from sales will benefit Teach For America. Norwegian Prima is set to commence voyages in August 2022, with itineraries to Northern Europe and the Caribbean.

Positive

• Launch of the first NFT marketplace in the cruise industry.
• Potential revenue from NFT sales and auctions.
• Partnership with renowned artist Manuel Di Rita enhances brand image.
• Proceeds from sales support Teach For America, improving corporate social responsibility.

Negative

• Initial NFT prices may limit buyer interest.

- Travelers Can Now Own a Piece of Norwegian's Groundbreaking New Prima Ship Class -

MIAMI, April 13, 2022 /PRNewswire/ -- Norwegian Cruise Line (NCL), the innovator in global cruise travel, today launched its NCL NFT marketplace, allowing global travelers and brand aficionados to own a piece of history with their win or purchase of NFTs which showcase the art and inspiration for NCL's newest vessels, Norwegian Prima and Viva.

Norwegian Cruise Line Today Opens for Auction and Sale Cruise Industry's First NFT Collection.  

The launch is a first for both NCL and the cruise industry, and adds to the Brand's legacy of pioneering firsts.

The collection was created by Manuel Di Rita, widely known as "Peeta," the Italian artist who designed the hull art on the record-breaking Norwegian Prima and her sister vessel Norwegian Viva.  The six pieces in the collection can be found at https://nft.ncl.com.  

One of the art pieces will be auctioned at the starting rate of USD$2,500, with the remaining NFTs to be sold for prices beginning at USD$250. The winner of the auction will also be awarded a balcony stateroom on one of Norwegian Prima's U.S. inaugural voyages, setting sail from Miami.

All proceeds from the NFT auction and sales will be donated to Teach For America. Teach For America finds, develops, and supports a network of leaders who expand opportunity for children.

Launching August 2022, Norwegian Prima will offer voyages to Northern Europe from Amsterdam; and Copenhagen, Denmark beginning Sept. 3; and Caribbean itineraries from Galveston, Texas; Miami and Orlando, Fla. beginning Oct. 27.

For more information about Norwegian Cruise Line or to book a cruise, please visit www.ncl.com or call 888-NCL-CRUISE (625-2784) or contact a travel professional.

For Norwegian Prima's press kit and assets, click here.

View original content to download multimedia:https://www.prnewswire.com/news-releases/norwegian-cruise-line-today-opens-for-auction-and-sale-cruise-industrys-first-nft-collection-301524492.html

SOURCE Norwegian Cruise Line

FAQ

What is the significance of Norwegian Cruise Line's NFT marketplace?

Norwegian Cruise Line's NFT marketplace is the first in the cruise industry, allowing travelers to purchase digital art linked to its newest ships.

When does Norwegian Prima start its inaugural voyages?

Norwegian Prima is set to begin its inaugural voyages in August 2022.

Who is the artist behind the NFTs for NCL's marketplace?

The NFTs were created by artist Manuel Di Rita, known as Peeta.

What are the starting prices for NFTs in NCL's marketplace?

NFTs in NCL's marketplace start at USD $250, with one piece starting at USD $2,500 for auction.

Where will the proceeds from the NFT sales be donated?

All proceeds from the NFT auction and sales will be donated to Teach For America.