Nature's Sunshine Appoints Tariq H. Hassan to Board of Directors

Rhea-AI Summary

Nature's Sunshine Products (NASDAQ: NATR) has appointed Tariq H. Hassan to its board of directors, effective July 1, 2021. With over 25 years of global brand strategy and management experience, Hassan will also join the Audit Committee, expanding the board to nine members, eight of whom are independent directors. Previously, he served as Chief Marketing Officer at Petco, leading significant growth initiatives. His expertise in consumer marketing and digital implementation aligns with Nature's Sunshine's ongoing business transformation and five-point growth strategy.

Positive

• Appointment of Tariq H. Hassan as a new board member enhances leadership with extensive marketing experience.
• Hassan's previous success at Petco, driving consecutive growth over 11 quarters, indicates potential for positive impact.
• His background in implementing effective growth strategies aligns with Nature's Sunshine's transformation goals.

Negative

• None.

LEHI, Utah, July 7, 2021 /PRNewswire/ -- Nature's Sunshine Products, Inc. (Nature's Sunshine) (NASDAQ: NATR), a leading natural health and wellness company engaged in the manufacture and sale of nutritional and personal care products, has appointed Tariq H. Hassan to its board of directors effective July 1, 2021. Hassan will serve on the Audit Committee. Nature's Sunshine's board will now consist of nine directors with eight serving as independent directors.

Hassan brings over 25 years of senior management experience, in global brand strategy, communication, innovation and insights at several leading international companies. He currently serves as the Chief Marketing Officer at Petco, leading a team of over 200 to modernize the brand and improve customer experience. At Petco, Hassan was instrumental in stemming a two-year decline, driving 11 quarters of consecutive growth and increasing e-commerce by over 20%.

Prior to Petco, Hassan was a Senior Vice President at Bank of America Merrill Lynch, where he served as both the Head Enterprise Brand, Insights and Creative Services and the Head of Global Wealth Management Marketing.  As part of this, Hassan led marketing across retail, commercial banking and wealth management in 17 key markets. He also drove the Merrill Edge growth program, delivering a 20% YOY increase, to more than $125BB assets under management and 2MM clients.

Hassan also previously served in various global leadership roles with Hewlett Packard and Omnicom. He began his career in advertising, progressing through international assignments with D'Arcy, Leo Burnett and FCB before helping found Element79 Partners, the largest advertising agency start-up in U.S. history.

"Tariq is a proven executive with extensive experience implementing effective growth strategies for global brands," said Terrence Moorehead, President and CEO of Nature's Sunshine. "We believe Tariq's wealth of knowledge in consumer marketing and digital implementation will be invaluable in assisting our efforts as we continue the transformation of our business. We look forward to his contributions to the board."

Commenting on his appointment, Hassan stated: "Nature's Sunshine has built a unique platform dedicated to providing their consultants and consumers the highest-quality nutritional supplements and personal care products. Having successfully created and led growth strategies for multinational companies throughout my career, I look forward to leveraging my expertise to collaborate with the board and management team as we continue implementing the company's five-point strategy for sustained growth."

Hassan holds a Master of Science in Business Administration & Integrated Marketing Communications from Northwestern University, Chicago. He also earned an HBA in Political Science & Philosophy from the University of Ontario, Canada. Notably, he also completed the Executive Management Program as part of Omnicom University at Babson College, Massachusetts.

About Nature's Sunshine Products

Nature's Sunshine Products (NASDAQ: NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products in more than 40 countries. Nature's Sunshine manufactures most of its products through its own state-of-the art facilities to ensure its products continue to set the standard for the highest quality, safety and efficacy on the market today. Additional information about the company can be obtained at its website, www.naturessunshine.com.

Contact:

Porter Novelli

Caroline Bitter

415-825-2348

Caroline.bitter@porternovelli.com

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SOURCE Nature’s Sunshine Products

FAQ

Who is Tariq H. Hassan and what is his role at Nature's Sunshine?

Tariq H. Hassan is a new board member appointed to Nature's Sunshine Products effective July 1, 2021. He will serve on the Audit Committee, bringing over 25 years of management experience.

What experience does Tariq H. Hassan have?

Hassan has over 25 years of experience in global brand strategy, previously serving as Chief Marketing Officer at Petco and in senior roles at Bank of America and Hewlett Packard.

How many directors are on Nature's Sunshine's board after this appointment?

With the appointment of Tariq H. Hassan, Nature's Sunshine's board now consists of nine directors, with eight serving as independent directors.

What impact is expected from Tariq H. Hassan's appointment at Nature's Sunshine?

Hassan's extensive experience in implementing growth strategies and consumer marketing is expected to aid Nature's Sunshine in its ongoing transformation and five-point growth strategy.