Nature’s Sunshine Launches First Integrated Brand Platform
Nature's Sunshine (NATR) has unveiled its new integrated brand platform 'Be More Earth' in partnership with Crispin agency. The platform, launching March 3rd, 2025, emphasizes the company's 50-year legacy of harnessing natural healing powers and sourcing premium ingredients.
The campaign highlights Nature's Sunshine's commitment to natural ingredients and sustainable practices, including their solar-powered manufacturing facility. The new brand identity features visual elements by artist Thomas Danthony and will be deployed across multiple channels including:
- Digital platforms (Meta, Pinterest, Reddit)
- Media outlets (Vox, YouTube, CTV)
- Company touchpoints (website, email, storefronts)
- Influencer partnerships
The rebranding aims to differentiate Nature's Sunshine from competitors using synthetic ingredients, with a tone focused on honesty, humility, and Earth's natural healing potential.
Nature's Sunshine (NATR) ha svelato la sua nuova piattaforma di brand integrata 'Be More Earth' in collaborazione con l'agenzia Crispin. La piattaforma, che sarà lanciata il 3 marzo 2025, sottolinea il legame di 50 anni dell'azienda con i poteri curativi naturali e la selezione di ingredienti di alta qualità.
La campagna evidenzia l'impegno di Nature's Sunshine verso ingredienti naturali e pratiche sostenibili, inclusa la loro struttura di produzione alimentata a energia solare. La nuova identità del marchio presenta elementi visivi dell'artista Thomas Danthony e sarà distribuita su più canali, tra cui:
- Piattaforme digitali (Meta, Pinterest, Reddit)
- Media (Vox, YouTube, CTV)
- Punti di contatto aziendali (sito web, email, negozi)
- Collaborazioni con influencer
Il rebranding mira a differenziare Nature's Sunshine dai concorrenti che utilizzano ingredienti sintetici, con un tono incentrato su onestà, umiltà e il potenziale curativo naturale della Terra.
Nature's Sunshine (NATR) ha presentado su nueva plataforma de marca integrada 'Be More Earth' en asociación con la agencia Crispin. La plataforma, que se lanzará el 3 de marzo de 2025, enfatiza el legado de 50 años de la empresa en el aprovechamiento de los poderes curativos naturales y la obtención de ingredientes premium.
La campaña destaca el compromiso de Nature's Sunshine con ingredientes naturales y prácticas sostenibles, incluida su instalación de fabricación alimentada por energía solar. La nueva identidad de marca presenta elementos visuales del artista Thomas Danthony y se implementará en múltiples canales, incluyendo:
- Plataformas digitales (Meta, Pinterest, Reddit)
- Medios (Vox, YouTube, CTV)
- Puntos de contacto de la empresa (sitio web, correo electrónico, tiendas)
- Asociaciones con influencers
El rebranding tiene como objetivo diferenciar a Nature's Sunshine de los competidores que utilizan ingredientes sintéticos, con un tono centrado en la honestidad, la humildad y el potencial curativo natural de la Tierra.
Nature's Sunshine (NATR)는 Crispin 에이전시와 협력하여 새로운 통합 브랜드 플랫폼 'Be More Earth'를 공개했습니다. 이 플랫폼은 2025년 3월 3일에 출시되며, 회사의 50년 전통인 자연 치유력 활용과 프리미엄 재료 조달을 강조합니다.
캠페인은 Nature's Sunshine의 자연 재료 및 지속 가능한 관행에 대한 헌신을 강조하며, 태양광으로 운영되는 제조 시설도 포함됩니다. 새로운 브랜드 아이덴티티는 아티스트 Thomas Danthony의 시각적 요소를 특징으로 하며, 다음과 같은 여러 채널에서 배포될 예정입니다:
- 디지털 플랫폼 (Meta, Pinterest, Reddit)
- 미디어 매체 (Vox, YouTube, CTV)
- 회사 접점 (웹사이트, 이메일, 매장)
- 인플루언서 파트너십
리브랜딩은 합성 재료를 사용하는 경쟁업체와 Nature's Sunshine을 차별화하는 것을 목표로 하며, 정직, 겸손 및 지구의 자연 치유 잠재력에 중점을 둔 톤을 가지고 있습니다.
Nature's Sunshine (NATR) a dévoilé sa nouvelle plateforme de marque intégrée 'Be More Earth' en partenariat avec l'agence Crispin. La plateforme, qui sera lancée le 3 mars 2025, met en avant l'héritage de 50 ans de l'entreprise dans l'exploitation des pouvoirs de guérison naturels et l'approvisionnement en ingrédients de qualité supérieure.
La campagne souligne l'engagement de Nature's Sunshine envers les ingrédients naturels et les pratiques durables, y compris leur installation de fabrication alimentée par énergie solaire. La nouvelle identité de marque présente des éléments visuels de l'artiste Thomas Danthony et sera déployée sur plusieurs canaux, y compris :
- Plateformes numériques (Meta, Pinterest, Reddit)
- Médias (Vox, YouTube, CTV)
- Points de contact de l'entreprise (site web, email, magasins)
- Partenariats avec des influenceurs
Le rebranding vise à différencier Nature's Sunshine des concurrents utilisant des ingrédients synthétiques, avec un ton axé sur l'honnêteté, l'humilité et le potentiel de guérison naturel de la Terre.
Nature's Sunshine (NATR) hat seine neue integrierte Markenplattform 'Be More Earth' in Zusammenarbeit mit der Agentur Crispin vorgestellt. Die Plattform, die am 3. März 2025 gestartet wird, betont das 50-jährige Erbe des Unternehmens in der Nutzung natürlicher Heilkräfte und der Beschaffung hochwertiger Zutaten.
Die Kampagne hebt das Engagement von Nature's Sunshine für natürliche Zutaten und nachhaltige Praktiken hervor, einschließlich ihrer solarbetriebenen Produktionsstätte. Die neue Markenidentität zeigt visuelle Elemente des Künstlers Thomas Danthony und wird über mehrere Kanäle verbreitet, darunter:
- Digitale Plattformen (Meta, Pinterest, Reddit)
- Medien (Vox, YouTube, CTV)
- Unternehmensberührungspunkte (Website, E-Mail, Geschäfte)
- Partnerschaften mit Influencern
Das Rebranding zielt darauf ab, Nature's Sunshine von Wettbewerbern zu unterscheiden, die synthetische Zutaten verwenden, mit einem Ton, der auf Ehrlichkeit, Demut und dem natürlichen Heilungspotenzial der Erde fokussiert ist.
- Operating in 40+ countries indicates strong global market presence
- In-house manufacturing in solar-powered facility demonstrates operational control and sustainability
- Comprehensive multi-channel marketing strategy across digital and traditional platforms
- None.
Pioneers of the modern supplement want you to ‘Be More Earth’ in latest work from Crispin.
LEHI, Utah, March 03, 2025 (GLOBE NEWSWIRE) -- Leading natural health and wellness company Nature’s Sunshine announces today the launch of its new brand platform, “Be More Earth.” In the brand’s first integrated platform created in partnership with media and creative agency Crispin, the spotlight is on Nature’s Sunshine’s storied history of harnessing nature’s healing powers and sharing it with consumers. The entire brand platform and visual design are inspired by the Earth – its uniqueness, natural beauty and restorative power – while honoring over 50 years of sourcing the finest ingredients it has to offer.
“We believe that the Earth has the healing power that all customers deserve. Our new platform, ‘Be More Earth,’ showcases Earth’s magic and differentiates us from the synthetic, imposter ingredients and processes so prevalent within our category,” said Stephanie O’Farrell, Vice President of Marketing at Nature’s Sunshine. “We scour the globe for the best natural ingredients and produce our supplements in our own solar-powered facility—so everyone can experience Earth’s power.”
The new brand tone is rooted in honesty, humility, and awe of what the Earth can do. Nature’s Sunshine lets the ingredients speak for themselves. This comes through in the visual language as well, showcasing purity of elements and ingredients, honesty in real and raw details, and progress in the way that humans are represented in a state of symbiosis with the earth. Illustration was used to express our relationship with Earth beyond the literal, working with artist Thomas Danthony.
New work launches March 3rd on Nature’s Sunshine website, email, storefronts and all branded touchpoints, and across paid media including Meta, Pinterest, Reddit, Vox, YouTube, CTV and Influencer. Crispin was responsible for strategy, brand platform and positioning, visual design strategy, web, and media.
About Nature’s Sunshine
Nature’s Sunshine Products (Nasdaq: NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products in more than 40 countries. Nature’s Sunshine manufactures most of its products through its own state-of-the-art facilities to ensure its products continue to set the standard for the highest quality, safety, and efficacy on the market today. Additional information about the Company can be obtained at its website, www.naturessunshine.com.
About Crispin
Crispin is a chronically online media and creative agency making brands the conversation. Brands come to us with big ambitions. Call it advertising. Call it what you like. We’ve thought about creating a new name for it altogether, but then you might not know how to find us. Redefining creativity since 1965, we are the original business advisor and stand today as one of the most awarded advertising agencies in history. Visit crispin.com for more.
Investor Relations:
Gateway Group, Inc.
Cody Slach
1-949-574-3860
NATR@gateway-grp.com
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