CarnoSyn® Brands Announces New U.S. Distribution Agreement With B&D Nutritional Ingredients
CarnoSyn® Brands and Natural Alternatives International (NAII) have announced a new distribution partnership with B&D Nutritional Ingredients, effective October 1st, 2024. Under the agreement, B&D will distribute NAI's new carnosine booster, TriBsyn™, to U.S.-based nutritional supplement, functional food, and beverage markets. TriBsyn™ is a patent-pending ingredient that increases beta-alanine bioavailability while eliminating paresthesia sensation. The product targets various consumer segments including older adults, vegetarians, and vegans seeking to boost their carnosine levels.
CarnoSyn® Brands e Natural Alternatives International (NAII) hanno annunciato una nuova partnership di distribuzione con B&D Nutritional Ingredients, che avrà inizio il 1 ottobre 2024. In base all'accordo, B&D distribuirà il nuovo potenziatore di carnosina di NAI, TriBsyn™, nei mercati statunitensi degli integratori nutrizionali, degli alimenti funzionali e delle bevande. TriBsyn™ è un ingrediente in fase di brevetto che aumenta la biodisponibilità della beta-alanina eliminando la sensazione di parestesia. Il prodotto si rivolge a vari segmenti di consumatori, tra cui adulti più anziani, vegetariani e vegani che cercano di aumentare i propri livelli di carnosina.
CarnoSyn® Brands y Natural Alternatives International (NAII) han anunciado una nueva asociación de distribución con B&D Nutritional Ingredients, que comenzará el 1 de octubre de 2024. Según el acuerdo, B&D distribuirá el nuevo potenciador de carnosina de NAI, TriBsyn™, en los mercados de suplementos nutricionales, alimentos funcionales y bebidas en EE.UU. TriBsyn™ es un ingrediente pendiente de patente que aumenta la biodisponibilidad de la beta-alanina mientras elimina la sensación de parestesia. El producto está dirigido a varios segmentos de consumidores, incluidos adultos mayores, vegetarianos y veganos que buscan aumentar sus niveles de carnosina.
CarnoSyn® Brands와 Natural Alternatives International (NAII)가 B&D Nutritional Ingredients와의 새로운 유통 파트너십을 발표했습니다. 이 파트너십은 2024년 10월 1일부터 시작됩니다. 협약에 따라 B&D는 NAI의 새로운 카르노신 부스터 TriBsyn™을 미국의 영양 보충제, 기능성 식품 및 음료 시장에 유통합니다. TriBsyn™은 특허 출원 중인 성분으로, 파라세시아 감각을 없애면서 베타-알라닌 생체 이용률을 증가시킵니다. 이 제품은 카르노신 수치를 높이려는 노인, 채식주의자 및 비건과 같은 다양한 소비자 세그먼트를 대상으로 합니다.
CarnoSyn® Brands et Natural Alternatives International (NAII) ont annoncé un nouveau partenariat de distribution avec B&D Nutritional Ingredients, qui prendra effet le 1er octobre 2024. En vertu de cet accord, B&D distribuera le nouveau stimulateur de carnosine de NAI, TriBsyn™, sur les marchés américains des compléments nutritionnels, des aliments fonctionnels et des boissons. TriBsyn™ est un ingrédient en attente de brevet qui augmente la biodisponibilité de la bêta-alanine tout en éliminant la sensation de paresthésie. Le produit cible divers segments de consommateurs, y compris les personnes âgées, les végétariens et les végétaliens cherchant à augmenter leurs niveaux de carnosine.
CarnoSyn® Brands und Natural Alternatives International (NAII) haben eine neue Vertriebspartnerschaft mit B&D Nutritional Ingredients angekündigt, die am 1. Oktober 2024 in Kraft tritt. Im Rahmen des Vertrags wird B&D den neuen Carnosin-Booster von NAI, TriBsyn™, an den Märkten für Nahrungsergänzungsmittel, funktionelle Lebensmittel und Getränke in den USA vertreiben. TriBsyn™ ist ein patentanmeldender Inhaltsstoff, der die Bioverfügbarkeit von Beta-Alanin erhöht und gleichzeitig das Gefühl von Paresthesie eliminiert. Das Produkt richtet sich an verschiedene Verbrauchersegmente, darunter ältere Erwachsene, Vegetarier und Veganer, die ihre Carnosin-Spiegel erhöhen möchten.
- Strategic distribution partnership expanding market reach for TriBsyn™ product
- Patent-pending technology improving product efficacy and user experience
- Expansion into new consumer segments (older adults, vegetarians, vegans)
- None.
Insights
This distribution agreement marks a significant strategic move for NAI, expanding the reach of their innovative TriBsyn™ product through B&D's established network. The partnership targets key growth segments including dietary supplements, functional foods and beverages - a market experiencing robust expansion. TriBsyn™'s unique selling proposition lies in its enhanced beta-alanine bioavailability without the typical side effects, opening doors to broader consumer demographics including the lucrative aging population and plant-based segments.
While this partnership demonstrates positive commercial potential, revenue impact will depend on market adoption rates and B&D's distribution effectiveness. The agreement strengthens NAI's market position but may take several quarters to materially impact financials. The strategic fit appears strong, leveraging B&D's 30+ years of industry expertise and just-in-time inventory capabilities to optimize product rollout.
CARLSBAD, Calif., Oct. 24, 2024 (GLOBE NEWSWIRE) -- CarnoSyn® Brands and parent company Natural Alternatives International, Inc. (“NAI”) (Nasdaq: NAII), are pleased to announce a new distribution partnership with B&D Nutritional Ingredients, Inc., a renowned raw material distributor in the dietary supplement industry since 1993. This strategic partnership took effect on October 1st, 2024.
Under the terms of the agreement, B&D will distribute NAI’s newly introduced carnosine booster, TriBsyn™, to the U.S.-based nutritional dietary supplement, functional food, and beverage market segments. Carnosine, which is naturally produced in the body through the synthesizing of beta-alanine and histidine, is a powerful antioxidant that has been shown to provide health benefits for muscle, brain, heart, bone, and overall systemic health. NAI’s new TriBsyn™ product is a patent-pending ingredient that utilizes proprietary technology to increase beta-alanine bioavailability and absorption, while effectively eliminating the common paresthesia sensation associated with efficacious dosages of beta-alanine. TriBsyn™ provides the opportunity to reach untapped consumers from older adults to vegetarians, vegans, and others looking to boost their carnosine levels.
“This strategic partnership between NAI and B&D is a testament to our longstanding business relationship,” said Mark LeDoux, CEO and Chairman of the Board at NAI. “B&D’s reputation and commitment to their customers is unwavering. This distribution agreement will help drive the awareness and growth of the TriBsyn™ innovation launched in August 2024. We are excited to broaden our distribution efforts with B&D and to share our groundbreaking new ingredient with the industry.”
B&D is a leading distributor specializing in the dietary supplement, functional food and beverage, personal care, pet health, and craft brewery industries. TriBsyn™ represents the latest innovative ingredient added to B&D’s specialty ingredient portfolio for distribution. Their well-stocked warehouse complements just-in-time inventory needs, and a deep understanding of the industry makes B&D a first-class partner.
“B&D is honored to be NAI’s partner to promote TriBsyn™,” stated Bill Van Dyke, B&D President. “TriBsyn™ fits B&Ds’ portfolio and model extremely well by being a clinically supported and unique dietary ingredient. We believe TriBsyn™ will be an excellent ingredient for anti-aging, cognitive function, and support of physical activity.”
About B&D Nutritional Ingredients, Inc.
Founded in 1993 and based in Carlsbad, California, B&D Nutritional Ingredients, Inc. is a national leader in the sales, distribution, and marketing of high-quality dietary ingredients and flavors to the dietary supplement, functional food and beverage, personal care, pet health, and craft brewery industries. B&D has a portfolio of premium ingredients from leading manufacturers supporting a wide array of health benefits that today’s consumers are looking for. B&D is active in several industry organizations representing the dietary supplement, personal care, and pet health industries. Memberships include, Natural Products Association, Consumer Healthcare Products Association, Association of American Feed Control Officials, National Animal Supplement Council. For more information, visit www.bdnutritional.com.
About CarnoSyn® Brands:
CarnoSyn® Brands feature three clinically studied, patented ingredients available exclusively from Natural Alternatives International, Inc.: CarnoSyn® instant release beta-alanine powder, SR CarnoSyn® sustained release beta-alanine tablets, and TriBsyn™ powder. In 2019, CarnoSyn® beta-alanine successfully obtained NDI status from the FDA and received Self-Affirmed GRAS (Generally Recognized as Safe) status. SR CarnoSyn®, an advanced delivery form of CarnoSyn®, received GRAS affirmation in 2017. The new “paresthesia-free” TriBsyn™ powder allows NAI to broaden their product offerings within the dietary supplement category, including medical and other fortified food products. To learn more about SR CarnoSyn® in active nutrition and wellness, visit www.srcarnosyn.com. For more information about the latest innovation, TriBsyn™, visit www.tribsyn.com.
About NAI:
NAI, headquartered in Carlsbad, California, is a leading formulator, manufacturer and marketer of nutritional supplements and provides strategic partnering services to its customers. NAI’s comprehensive partnership approach offers a wide range of innovative nutritional products and services to clients including scientific research, proprietary ingredients, customer-specific nutritional product formulation, product testing and evaluation, marketing management and support, packaging and delivery system design, regulatory review, and international product registration assistance. For more information about NAI, please visit www.nai-online.com.
FAQ
What is the new distribution agreement announced by Natural Alternatives International (NAII)?
What is TriBsyn™ and how does it differ from regular beta-alanine supplements?
When did NAII launch TriBsyn™ in the market?
