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Newsweek Names Vail Resorts One of the Most Trustworthy Companies in America for Third Consecutive Year

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Vail Resorts (NYSE: MTN) has been named one of America's Most Trustworthy Companies by Newsweek for the third consecutive year in 2025. The recognition is based on a survey of over 25,000 U.S. respondents, evaluating employee, customer, and investor trust.

The company reports significant achievements across key areas:

  • Highest return rate of frontline talent in company history due to increased wages and benefits
  • Improved guest satisfaction at nearly all destination resorts
  • $2 billion invested in capital improvements over 10 years, including 30+ new lifts
  • $100 million in snowmaking investments since 2015, extending Rockies resorts season by 12 days
  • On track for zero net operating footprint by 2030

Vail Resorts (NYSE: MTN) è stata nominata una delle Aziende più Affidabili d'America da Newsweek per il terzo anno consecutivo nel 2025. Questo riconoscimento si basa su un sondaggio di oltre 25.000 rispondenti negli Stati Uniti, che ha valutato la fiducia di dipendenti, clienti e investitori.

L'azienda riporta risultati significativi in vari settori chiave:

  • Il tasso di ritorno più alto di talenti in prima linea nella storia dell'azienda grazie all'aumento di salari e benefici
  • Aumento della soddisfazione degli ospiti in quasi tutti i resort di destinazione
  • 2 miliardi di dollari investiti in miglioramenti infrastrutturali negli ultimi 10 anni, inclusi oltre 30 nuovi impianti di risalita
  • 100 milioni di dollari investiti nella produzione di neve dal 2015, estendendo la stagione dei resort delle Rocky Mountains di 12 giorni
  • In linea per raggiungere un'impronta operativa netta zero entro il 2030

Vail Resorts (NYSE: MTN) ha sido nombrada una de las Empresas Más Confiables de América por Newsweek por tercer año consecutivo en 2025. Este reconocimiento se basa en una encuesta a más de 25,000 encuestados en EE. UU., evaluando la confianza de empleados, clientes e inversores.

La empresa informa logros significativos en áreas clave:

  • La tasa de retorno más alta de talento en primera línea en la historia de la empresa gracias al aumento de salarios y beneficios
  • Mejora en la satisfacción de los huéspedes en casi todos los resorts de destino
  • 2 mil millones de dólares invertidos en mejoras de capital durante 10 años, incluyendo más de 30 nuevos telesillas
  • 100 millones de dólares en inversiones en producción de nieve desde 2015, extendiendo la temporada de los resorts de las Montañas Rocosas en 12 días
  • En camino hacia una huella operativa neta cero para 2030

베일 리조트(Vail Resorts) (NYSE: MTN)는 2025년 뉴스위크에 의해 미국에서 가장 신뢰할 수 있는 기업 중 하나로 선정되었습니다. 이 인식은 직원, 고객 및 투자자의 신뢰를 평가하는 25,000명 이상의 미국 응답자를 대상으로 한 설문조사를 기반으로 합니다.

회사는 주요 분야에서 상당한 성과를 보고하고 있습니다:

  • 임금 및 복리후생 증가로 인해 회사 역사상 가장 높은 프론트라인 인재 복귀율
  • 거의 모든 목적지 리조트에서 고객 만족도 향상
  • 10년 동안 20억 달러의 자본 개선 투자, 30개 이상의 새로운 리프트 포함
  • 2015년 이후 1억 달러의 제설 투자, 록키 리조트 시즌을 12일 연장
  • 2030년까지 넷 제로 운영 발자국 목표 달성 예정

Vail Resorts (NYSE: MTN) a été désignée comme l'une des entreprises les plus dignes de confiance d'Amérique par Newsweek pour la troisième année consécutive en 2025. Cette reconnaissance repose sur une enquête auprès de plus de 25 000 répondants américains, évaluant la confiance des employés, des clients et des investisseurs.

L'entreprise fait état de réalisations significatives dans des domaines clés :

  • Taux de retour le plus élevé de talents de première ligne dans l'histoire de l'entreprise grâce à l'augmentation des salaires et des avantages
  • Satisfaction des clients améliorée dans presque tous les resorts de destination
  • 2 milliards de dollars investis dans des améliorations d'infrastructure au cours des 10 dernières années, y compris plus de 30 nouveaux télésièges
  • 100 millions de dollars investis dans la production de neige depuis 2015, prolongeant la saison des resorts des Rocheuses de 12 jours
  • Sur la bonne voie pour atteindre une empreinte opérationnelle nette nulle d'ici 2030

Vail Resorts (NYSE: MTN) wurde von Newsweek zum dritten Mal in Folge im Jahr 2025 als eines der vertrauenswürdigsten Unternehmen Amerikas ausgezeichnet. Diese Auszeichnung basiert auf einer Umfrage unter über 25.000 US-Teilnehmern, die das Vertrauen von Mitarbeitern, Kunden und Investoren bewertet hat.

Das Unternehmen berichtet von bedeutenden Erfolgen in wichtigen Bereichen:

  • Die höchste Rückkehrquote von Frontline-Talenten in der Unternehmensgeschichte dank erhöhter Löhne und Leistungen
  • Verbesserte Gästezufriedenheit in nahezu allen Zielresorts
  • 2 Milliarden Dollar in Kapitalverbesserungen über 10 Jahre investiert, einschließlich über 30 neuer Lifte
  • 100 Millionen Dollar in Investitionen in die Schneeherrstellung seit 2015, wodurch die Saison der Rocky Mountain Resorts um 12 Tage verlängert wird
  • Auf dem Weg zu einem Netto-Betriebsfußabdruck von null bis 2030
Positive
  • Highest employee retention rate in company history
  • Improved guest satisfaction across destinations
  • $2 billion in capital improvements over 10 years
  • Extended ski season by 12 days through $100M snowmaking investment
  • Reduced lift line wait times for three consecutive seasons
Negative
  • Significant ongoing capital expenditure requirements
  • Climate change vulnerability despite mitigation efforts

Insights

Vail Resorts' third consecutive recognition as one of Newsweek's Most Trustworthy Companies has substantial implications beyond the award itself. The company reports several key performance metrics that signal strong operational execution and strategic advantage in the competitive ski resort industry.

Most notably, Vail has invested nearly $2 billion in capital improvements over the past decade, including 30+ new lifts in just five years. Their $100+ million investment in snowmaking technology since 2015 has extended their Rockies resorts' seasons by 12 days on average - a full week longer than regional competitors. This directly translates to increased revenue opportunities and competitive differentiation.

The company's business model deserves particular attention for creating what they describe as "unprecedented stability" in an industry historically vulnerable to weather fluctuations. This stability enables continuous reinvestment despite climate change challenges, establishing a virtuous cycle that strengthens their market position.

Their employee retention metrics are equally impressive, with the highest return rate of frontline talent in company history. In an industry plagued by seasonal staffing challenges, this represents a significant competitive advantage that directly impacts guest satisfaction, which has improved year-over-year across nearly all destination resorts.

While awards alone rarely move markets, these operational metrics collectively demonstrate Vail's execution of a coherent strategy that balances guest experience, climate resilience, and financial stability - creating meaningful long-term value for shareholders.

The operational metrics embedded within this announcement reveal several key financial strengths deserving investor attention. Vail's $2 billion decade-long capital investment program demonstrates disciplined long-term capital allocation, while their $100+ million in snowmaking infrastructure since 2015 represents a strategic hedge against climate volatility.

What's particularly noteworthy is how these investments create tangible financial outcomes: the 12-day season extension at Rockies resorts delivers approximately 13% more operational days compared to regional competitors. This directly impacts revenue potential while spreading fixed costs across a longer operating window, improving margin efficiency.

Their digital innovation strategy has reduced lift line wait times for three consecutive seasons while simultaneously enhancing the guest experience. The correlation between these operational improvements and rising guest satisfaction metrics suggests potential for both improved retention and pricing power.

The company's emphasis on frontline employee retention represents another financial advantage. In an industry where seasonal hiring and training costs can significantly impact profitability, achieving record retention rates creates meaningful operational leverage through reduced recruitment expenses and improved service quality.

Most compelling is Vail's business model transformation toward more predictable revenue streams that reduce weather dependency. This stability enables consistent capital reinvestment regardless of seasonal fluctuations, creating a structural advantage against smaller competitors unable to match this investment pace - effectively widening Vail's competitive moat in the industry.

BROOMFIELD, Colo., April 2, 2025 /PRNewswire/ -- For the third consecutive year, Vail Resorts (NYSE: MTN) was recognized by Newsweek as one of The 2025 recognition is based on an independent survey of more than 25,000 U.S. respondents, and each company's overall score was composed of 80% from the survey results and 20% from social listening analysis. The Newsweek list measures companies based on a holistic approach to evaluating trust with three primary pillars: employee trust, customer trust, and investor trust.

"Our employees – and their passion for our mountains, our guests, and our communities – are the center of our success," said Vail Resorts CEO Kirsten Lynch. "We build trust through our shared passion, by turning challenges into opportunities, and by always listening, learning, and improving." 

Vail Resorts is guided by its commitment to employees, guests, communities, and shareholders– and its progress in the key areas directly impacting these entities.

  • Employee Experience – Vail Resorts' frontline team members are key to creating an Experience of a Lifetime. By investing in their experience, the company is investing in the guest experience. Continued investments in wages and benefits have transformed talent into a strategic competitive advantage, leading to the highest return rate of frontline talent in the company's history.

  • Guest Experience - Guest satisfaction has improved year over year at nearly every one of the company's destination mountain resorts. Over the last 10 years, Vail Resorts has invested nearly $2 billion in capital improvements, including more than 30 new lifts in the last five years. Its award-winning digital innovations, such as Mobile Pass, My Epic Gear, and My Epic Assistant have significantly reduced friction in the guest experience and have contributed to a decrease in lift line wait times year over year for the last three seasons.

  • Stability – Ensuring the ski industry not only survives, but thrives, is crucial to Vail Resorts' business, employees, guests, and the communities in which it operates. The company's business model has created unprecedented stability in an industry that used to be ruled by weather, allowing Vail Resorts to continuously reinvest in its mountain resorts even amid climate change. Over $100 million in snowmaking investments since 2015 has enabled Vail Resorts to extend the season of its Rockies resorts by an average of 12 days—a week longer than the industry average in this region. This is complemented by the company's industry-leading sustainability program, Commitment to Zero. Vail Resorts remains on track to reach a zero net operating footprint by 2030.

  • Accessibility – Vail Resorts is the industry leader in inclusive access programming, helping introduce future generations to snowsports and, in turn, ensuring growth of the sport. The introduction of products such as Epic Day Pass provides exceptional value to even the occasional skier or snowboarder, keeping the Epic Pass unparalleled in access and unmatched in value.

In addition to being named one of "America's Most Trustworthy Companies" in 2025, 2024 and 2023, Newsweek named Vail Resorts one of "America's Most Admired Workplaces" for 2025. Other recent company recognition for Vail Resorts includes TIME's "America's Best Mid-Sized Companies of 2024" and Fast Company's "Most Innovative Companies of 2024."

About Vail Resorts, Inc. (NYSE: MTN) 
Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana Mountain Resort in Switzerland; and Perisher, Hotham, and Falls Creek in Australia – all available on the company's industry-changing Epic Pass. We are passionate about providing an Experience of a Lifetime to our team members and guests, and our EpicPromise is to reach a zero net operating footprint by 2030, support our employees and communities, and broaden engagement in our sport. Our company owns and/or manages a collection of elegant hotels under the RockResorts brand, a portfolio of vacation rentals, condominiums and branded hotels located in close proximity to our mountain destinations, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Retail operates more than 250 retail and rental locations across North America. Learn more about our company at www.VailResorts.com, or discover our resorts and pass options at www.EpicPass.com

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/newsweek-names-vail-resorts-one-of-the-most-trustworthy-companies-in-america-for-third-consecutive-year-302417924.html

SOURCE The Vail Corporation

FAQ

How much has Vail Resorts (MTN) invested in capital improvements over the past decade?

Vail Resorts has invested nearly $2 billion in capital improvements over the last 10 years, including more than 30 new lifts in the past five years.

What is Vail Resorts' (MTN) snowmaking investment impact since 2015?

Their $100 million snowmaking investment since 2015 has extended the season of Rockies resorts by 12 days, exceeding the regional industry average by one week.

When does Vail Resorts (MTN) aim to achieve zero net operating footprint?

Vail Resorts is on track to reach a zero net operating footprint by 2030 through their Commitment to Zero sustainability program.

How has Vail Resorts' (MTN) investment in employee benefits affected retention?

The company's investments in wages and benefits have resulted in the highest return rate of frontline talent in the company's history.

What improvements has Vail Resorts (MTN) reported in guest experience?

Guest satisfaction has improved year-over-year at nearly all destination resorts, with reduced lift line wait times for three consecutive seasons.
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