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/C O R R E C T I O N -- The Vail Corporation/

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Vail Resorts (NYSE: MTN) has been named one of America's Most Trustworthy Companies by Newsweek for the third consecutive year in 2025. The recognition is based on a comprehensive survey of over 25,000 U.S. respondents, evaluating employee, customer, and investor trust.

Under CEO Kirsten Lynch's leadership, the company has achieved significant milestones:

  • Highest frontline talent return rate in company history through enhanced wages and benefits
  • Improved guest satisfaction across destination resorts with nearly $2 billion in capital improvements
  • Extended ski season by 12 days in Rockies resorts through $100 million in snowmaking investments since 2015
  • Implementation of digital innovations reducing lift line wait times
  • Progress toward zero net operating footprint by 2030

The company has also received recognition as one of America's Most Admired Workplaces (2025), TIME's Best Mid-Sized Companies (2024), and Fast Company's Most Innovative Companies (2024).

Vail Resorts (NYSE: MTN) è stata nominata una delle Aziende più Affidabili d'America da Newsweek per il terzo anno consecutivo nel 2025. Questo riconoscimento si basa su un'ampia indagine condotta su oltre 25.000 rispondenti negli Stati Uniti, valutando la fiducia di dipendenti, clienti e investitori.

Sotto la leadership dell'amministratore delegato Kirsten Lynch, l'azienda ha raggiunto traguardi significativi:

  • Il tasso di ritorno del personale di prima linea più alto nella storia dell'azienda grazie a salari e benefici migliorati
  • Soddisfazione degli ospiti migliorata in tutti i resort di destinazione con quasi 2 miliardi di dollari in investimenti per miglioramenti capitali
  • Prolungamento della stagione sciistica di 12 giorni nei resort delle Rocky Mountains grazie a investimenti di 100 milioni di dollari in produzione di neve dal 2015
  • Implementazione di innovazioni digitali che riducono i tempi di attesa negli impianti di risalita
  • Progresso verso un'impronta operativa netta zero entro il 2030

L'azienda ha anche ricevuto riconoscimenti come uno dei Luoghi di Lavoro più Ammirati d'America (2025), le Migliori Aziende di Media Grandezza di TIME (2024) e le Aziende più Innovative di Fast Company (2024).

Vail Resorts (NYSE: MTN) ha sido nombrada una de las Empresas Más Confiables de América por Newsweek por tercer año consecutivo en 2025. Este reconocimiento se basa en una encuesta integral realizada a más de 25,000 encuestados en EE. UU., evaluando la confianza de empleados, clientes e inversores.

Bajo el liderazgo de la CEO Kirsten Lynch, la empresa ha alcanzado hitos significativos:

  • La tasa de retorno del talento de primera línea más alta en la historia de la empresa gracias a salarios y beneficios mejorados
  • Mejora en la satisfacción de los huéspedes en todos los resorts de destino con casi 2 mil millones de dólares en mejoras de capital
  • Extensión de la temporada de esquí por 12 días en los resorts de las Montañas Rocosas mediante una inversión de 100 millones de dólares en producción de nieve desde 2015
  • Implementación de innovaciones digitales que reducen los tiempos de espera en las filas de los remontes
  • Progreso hacia una huella operativa neta cero para 2030

La empresa también ha recibido reconocimiento como uno de los Lugares de Trabajo Más Admirados de América (2025), las Mejores Empresas de Tamaño Mediano de TIME (2024) y las Empresas Más Innovadoras de Fast Company (2024).

베일 리조트(Vail Resorts, NYSE: MTN)가 2025년 연속 3년 동안 뉴스위크가 선정한 미국에서 가장 신뢰할 수 있는 기업 중 하나로 선정되었습니다. 이 인정은 25,000명 이상의 미국 응답자를 대상으로 한 포괄적인 설문조사를 기반으로 하며, 직원, 고객 및 투자자의 신뢰를 평가합니다.

CEO 커스턴 린치(Kirsten Lynch)의 리더십 아래, 회사는 중요한 이정표를 달성했습니다:

  • 향상된 임금과 복리후생을 통해 회사 역사상 가장 높은 프론트라인 인재 복귀율
  • 거의 20억 달러의 자본 개선을 통해 모든 목적지 리조트에서 고객 만족도 향상
  • 2015년 이후 1억 달러의 제설 투자로 로키 산맥 리조트에서 12일 동안 스키 시즌 연장
  • 리프트 대기 시간을 줄이는 디지털 혁신의 구현
  • 2030년까지 제로 순 운영 발자국 목표를 향한 진전

회사는 또한 미국에서 가장 존경받는 직장(2025), 타임의 중소기업 최고의 기업(2024), 패스트 컴퍼니의 가장 혁신적인 기업(2024)으로 인정받았습니다.

Vail Resorts (NYSE: MTN) a été désignée comme l'une des entreprises les plus dignes de confiance d'Amérique par Newsweek pour la troisième année consécutive en 2025. Cette reconnaissance est basée sur une enquête complète menée auprès de plus de 25 000 répondants aux États-Unis, évaluant la confiance des employés, des clients et des investisseurs.

Sous la direction de la PDG Kirsten Lynch, l'entreprise a atteint des jalons significatifs :

  • Taux de retour des talents de première ligne le plus élevé de l'histoire de l'entreprise grâce à des salaires et des avantages améliorés
  • Satisfaction des invités améliorée dans tous les resorts de destination avec près de 2 milliards de dollars d'investissements en améliorations de capital
  • Extension de la saison de ski de 12 jours dans les stations des Rocheuses grâce à 100 millions de dollars d'investissements dans la production de neige depuis 2015
  • Implémentation d'innovations numériques réduisant les temps d'attente aux remontées mécaniques
  • Progrès vers une empreinte opérationnelle nette zéro d'ici 2030

L'entreprise a également été reconnue comme l'un des lieux de travail les plus admirés d'Amérique (2025), l'une des meilleures entreprises de taille moyenne selon TIME (2024) et l'une des entreprises les plus innovantes selon Fast Company (2024).

Vail Resorts (NYSE: MTN) wurde von Newsweek zum dritten Mal in Folge im Jahr 2025 als eines der vertrauenswürdigsten Unternehmen Amerikas ausgezeichnet. Diese Anerkennung basiert auf einer umfassenden Umfrage unter über 25.000 US-Teilnehmern, die das Vertrauen von Mitarbeitern, Kunden und Investoren bewertet.

Unter der Leitung von CEO Kirsten Lynch hat das Unternehmen bedeutende Meilensteine erreicht:

  • Die höchste Rückkehrquote von Frontline-Mitarbeitern in der Unternehmensgeschichte durch verbesserte Löhne und Leistungen
  • Verbesserte Kundenzufriedenheit in allen Ziel-Resorts mit fast 2 Milliarden Dollar an Kapitalverbesserungen
  • Verlängerung der Skisaison um 12 Tage in den Rocky Mountain Resorts durch 100 Millionen Dollar Investitionen in die Schneeherrstellung seit 2015
  • Implementierung digitaler Innovationen zur Reduzierung der Wartezeiten an den Liften
  • Fortschritte in Richtung eines null Netto-Betriebsfußabdrucks bis 2030

Das Unternehmen wurde auch als einer der am meisten bewunderten Arbeitsplätze in Amerika (2025), als beste mittelgroße Unternehmen von TIME (2024) und als eines der innovativsten Unternehmen von Fast Company (2024) anerkannt.

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In the news release, Newsweek Names Vail Resorts One of the Most Trustworthy Companies in America for Third Consecutive Year, issued 02-Apr-2025 by The Vail Corporation over PR Newswire, we are advised by the company that the first paragraph, first sentence, has been updated. The complete, corrected release follows:

Newsweek Names Vail Resorts One of the Most Trustworthy Companies in America for Third Consecutive Year

BROOMFIELD, Colo., April 2, 2025 /PRNewswire/ -- For the third consecutive year, Vail Resorts (NYSE: MTN) was recognized by Newsweek as one of America's Most Trustworthy Companies. The 2025 recognition is based on an independent survey of more than 25,000 U.S. respondents, and each company's overall score was composed of 80% from the survey results and 20% from social listening analysis. The Newsweek list measures companies based on a holistic approach to evaluating trust with three primary pillars: employee trust, customer trust, and investor trust.

"Our employees – and their passion for our mountains, our guests, and our communities – are the center of our success," said Vail Resorts CEO Kirsten Lynch. "We build trust through our shared passion, by turning challenges into opportunities, and by always listening, learning, and improving." 

Vail Resorts is guided by its commitment to employees, guests, communities, and shareholders– and its progress in the key areas directly impacting these entities.

  • Employee Experience – Vail Resorts' frontline team members are key to creating an Experience of a Lifetime. By investing in their experience, the company is investing in the guest experience. Continued investments in wages and benefits have transformed talent into a strategic competitive advantage, leading to the highest return rate of frontline talent in the company's history.

  • Guest Experience - Guest satisfaction has improved year over year at nearly every one of the company's destination mountain resorts. Over the last 10 years, Vail Resorts has invested nearly $2 billion in capital improvements, including more than 30 new lifts in the last five years. Its award-winning digital innovations, such as Mobile Pass, My Epic Gear, and My Epic Assistant have significantly reduced friction in the guest experience and have contributed to a decrease in lift line wait times year over year for the last three seasons.

  • Stability – Ensuring the ski industry not only survives, but thrives, is crucial to Vail Resorts' business, employees, guests, and the communities in which it operates. The company's business model has created unprecedented stability in an industry that used to be ruled by weather, allowing Vail Resorts to continuously reinvest in its mountain resorts even amid climate change. Over $100 million in snowmaking investments since 2015 has enabled Vail Resorts to extend the season of its Rockies resorts by an average of 12 days—a week longer than the industry average in this region. This is complemented by the company's industry-leading sustainability program, Commitment to Zero. Vail Resorts remains on track to reach a zero net operating footprint by 2030.

  • Accessibility – Vail Resorts is the industry leader in inclusive access programming, helping introduce future generations to snowsports and, in turn, ensuring growth of the sport. The introduction of products such as Epic Day Pass provides exceptional value to even the occasional skier or snowboarder, keeping the Epic Pass unparalleled in access and unmatched in value.

In addition to being named one of "America's Most Trustworthy Companies" in 2025, 2024 and 2023, Newsweek named Vail Resorts one of "America's Most Admired Workplaces" for 2025. Other recent company recognition for Vail Resorts includes TIME's "America's Best Mid-Sized Companies of 2024" and Fast Company's "Most Innovative Companies of 2024."

About Vail Resorts, Inc. (NYSE: MTN) 
Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana Mountain Resort in Switzerland; and Perisher, Hotham, and Falls Creek in Australia – all available on the company's industry-changing Epic Pass. We are passionate about providing an Experience of a Lifetime to our team members and guests, and our EpicPromise is to reach a zero net operating footprint by 2030, support our employees and communities, and broaden engagement in our sport. Our company owns and/or manages a collection of elegant hotels under the RockResorts brand, a portfolio of vacation rentals, condominiums and branded hotels located in close proximity to our mountain destinations, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Retail operates more than 250 retail and rental locations across North America. Learn more about our company at www.VailResorts.com, or discover our resorts and pass options at www.EpicPass.com

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/newsweek-names-vail-resorts-one-of-the-most-trustworthy-companies-in-america-for-third-consecutive-year-302417924.html

SOURCE The Vail Corporation

FAQ

How has Vail Resorts (MTN) improved its guest experience in recent years?

Vail Resorts has invested nearly $2 billion in capital improvements, including 30+ new lifts in five years, and launched digital innovations like Mobile Pass and My Epic Assistant, resulting in reduced lift line wait times and improved guest satisfaction.

What sustainability goals has Vail Resorts (MTN) set for 2030?

Vail Resorts aims to achieve a zero net operating footprint by 2030 through their Commitment to Zero sustainability program.

How much has Vail Resorts (MTN) invested in snowmaking since 2015?

Vail Resorts has invested over $100 million in snowmaking since 2015, extending their Rockies resorts' season by an average of 12 days.

What recent awards has Vail Resorts (MTN) received in 2024-2025?

Vail Resorts received recognition as America's Most Trustworthy Companies (2023-2025), Most Admired Workplaces (2025), TIME's Best Mid-Sized Companies (2024), and Fast Company's Most Innovative Companies (2024).

How does Vail Resorts (MTN) measure trustworthiness in Newsweek's ranking?

The ranking is based on a survey of 25,000+ U.S. respondents (80% of score) and social listening analysis (20%), measuring employee trust, customer trust, and investor trust.
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