2025/26 Epic Pass Launches at Lowest Price of the Year; Switzerland's Verbier 4 Vallées is Now Even More Epic with Expanded Access for Pass Holders
Vail Resorts has launched its 2025/26 Epic Pass season, offering the lowest prices of the year starting at $1,051 for adults and $537 for children. The company announced expanded access to Verbier 4 Vallées in Switzerland, with Epic Pass holders now receiving five days of consecutive, unrestricted access to Switzerland's largest ski area.
The Epic Pass provides unlimited access to 42 owned and operated mountain resorts, while the Epic Local Pass ($783 adults) offers access to 29 resorts. Epic Day Passes are available from $47-$100 per day, providing up to 65% savings compared to lift tickets.
The company highlighted its $2.5B+ investments in mountain resort improvements over the past 15 years, including enhanced snowmaking, new lifts, and technology innovations like Mobile Pass and My Epic Assistant. Notable upcoming developments include a new 10-person gondola at Park City Mountain's Canyons Village and development of Vail Mountain's West Lionshead area.
Vail Resorts ha lanciato la stagione del Pass Epic 2025/26, offrendo i prezzi più bassi dell'anno a partire da $1,051 per gli adulti e $537 per i bambini. L'azienda ha annunciato un accesso ampliato a Verbier 4 Vallées in Svizzera, con i possessori del Pass Epic che ora ricevono cinque giorni di accesso consecutivo e illimitato alla più grande area sciistica della Svizzera.
Il Pass Epic fornisce accesso illimitato a 42 stazioni sciistiche di proprietà e gestite, mentre il Pass Epic Locale ($783 adulti) offre accesso a 29 stazioni. I Pass Giornalieri Epic sono disponibili da $47 a $100 al giorno, offrendo fino al 65% di risparmio rispetto ai biglietti per gli impianti di risalita.
L'azienda ha evidenziato i suoi investimenti superiori a $2.5 miliardi nel miglioramento delle stazioni sciistiche negli ultimi 15 anni, inclusi miglioramenti nella produzione di neve, nuovi impianti e innovazioni tecnologiche come Mobile Pass e My Epic Assistant. Tra gli sviluppi in arrivo ci sono una nuova funivia per 10 persone nel Canyons Village di Park City Mountain e lo sviluppo dell'area West Lionshead di Vail Mountain.
Vail Resorts ha lanzado su temporada de Epic Pass 2025/26, ofreciendo los precios más bajos del año a partir de $1,051 para adultos y $537 para niños. La compañía anunció un acceso ampliado a Verbier 4 Vallées en Suiza, donde los titulares del Epic Pass ahora reciben cinco días de acceso consecutivo y sin restricciones a la mayor área esquiable de Suiza.
El Epic Pass proporciona acceso ilimitado a 42 estaciones de montaña de propiedad y operación, mientras que el Epic Local Pass ($783 adultos) ofrece acceso a 29 estaciones. Los Epic Day Pass están disponibles desde $47 hasta $100 por día, proporcionando hasta un 65% de ahorro en comparación con los boletos de elevación.
La compañía destacó sus inversiones de más de $2.5 mil millones en mejoras de estaciones de montaña durante los últimos 15 años, incluyendo mejoras en la producción de nieve, nuevos remontes e innovaciones tecnológicas como Mobile Pass y My Epic Assistant. Los desarrollos notables que se avecinan incluyen un nuevo teleférico de 10 personas en el Canyons Village de Park City Mountain y el desarrollo del área West Lionshead de Vail Mountain.
베일 리조트가 2025/26 시즌 에픽 패스를 출시하며 성인 기준 $1,051, 어린이 기준 $537의 최저가를 제공합니다. 회사는 스위스의 Verbier 4 Vallées에 대한 접근성을 확대했으며, 에픽 패스 소지자는 이제 스위스 최대의 스키 지역에 대해 5일 연속 무제한 접근을 받을 수 있습니다.
에픽 패스는 42개 소유 및 운영 리조트에 대한 무제한 접근을 제공하며, 에픽 로컬 패스($783 성인)는 29개 리조트에 대한 접근을 제공합니다. 에픽 데이 패스는 하루 $47에서 $100까지 이용 가능하며, 리프트 티켓에 비해 최대 65%의 절약 효과를 제공합니다.
회사는 지난 15년 동안 스키 리조트 개선에 대한 25억 달러 이상의 투자를 강조하며, 눈 생산 개선, 새로운 리프트, Mobile Pass 및 My Epic Assistant와 같은 기술 혁신을 포함하고 있습니다. 주목할 만한 향후 개발에는 파크시티 마운틴의 캐니언스 빌리지에 10인승 곤돌라가 새로 생기고, 베일 마운틴의 웨스트 라이온스헤드 지역 개발이 포함됩니다.
Vail Resorts a lancé sa saison 2025/26 du Pass Epic, offrant les prix les plus bas de l'année à partir de 1 051 $ pour les adultes et 537 $ pour les enfants. L'entreprise a annoncé un accès élargi à Verbier 4 Vallées en Suisse, les détenteurs du Pass Epic bénéficiant désormais de cinq jours d'accès consécutif et illimité à la plus grande station de ski de Suisse.
Le Pass Epic offre un accès illimité à 42 stations de montagne détenues et exploitées, tandis que le Pass Epic Local (783 $ adultes) donne accès à 29 stations. Les Pass Journaliers Epic sont disponibles de 47 $ à 100 $ par jour, offrant jusqu'à 65 % d'économies par rapport aux billets de remontée.
L'entreprise a mis en avant ses investissements de plus de 2,5 milliards de dollars dans l'amélioration des stations de montagne au cours des 15 dernières années, y compris l'amélioration de la fabrication de neige, de nouveaux remontées et des innovations technologiques comme Mobile Pass et My Epic Assistant. Parmi les développements notables à venir, on trouve une nouvelle gondole de 10 personnes au Canyons Village de Park City Mountain et le développement de la zone West Lionshead de Vail Mountain.
Vail Resorts hat die Saison des Epic Pass 2025/26 gestartet und bietet die niedrigsten Preise des Jahres ab $1,051 für Erwachsene und $537 für Kinder an. Das Unternehmen gab bekannt, dass der Zugang zu Verbier 4 Vallées in der Schweiz erweitert wurde, wobei Inhaber des Epic Pass nun fünf Tage lang unbeschränkten Zugang zu dem größten Skigebiet der Schweiz erhalten.
Der Epic Pass bietet unbegrenzten Zugang zu 42 eigenen und betriebenen Bergresorts, während der Epic Local Pass ($783 Erwachsene) Zugang zu 29 Resorts bietet. Epic Day Passes sind ab $47 bis $100 pro Tag erhältlich und bieten bis zu 65% Ersparnis im Vergleich zu Lifttickets.
Das Unternehmen hob seine Investitionen von über 2,5 Milliarden Dollar in die Verbesserung von Bergresorts in den letzten 15 Jahren hervor, einschließlich verbesserter Schneeherrstellung, neuer Lifte und technologischer Innovationen wie Mobile Pass und My Epic Assistant. Zu den bemerkenswerten Entwicklungen, die bevorstehen, gehören eine neue 10-Personen-Gondel im Canyons Village von Park City Mountain und die Entwicklung des West Lionshead-Gebiets von Vail Mountain.
- Expanded access to premium Swiss resort Verbier 4 Vallées
- $2.5B+ invested in mountain resort improvements over 15 years
- 75% of visitation from Pass holders, showing strong customer retention
- Lift line wait times over 10 minutes occur less than 3% of the time
- Significant infrastructure developments across multiple resorts
- Epic Pass price remains substantial at $1,051 for adults
Insights
Vail Resorts' launch of its 2025/26 Epic Pass at $1,051 represents a strategic pricing decision for its core revenue generator. The expanded access to Verbier 4 Vallées in Switzerland for multiple pass products strengthens MTN's European portfolio strategy, creating additional value for its pass ecosystem after recent Swiss acquisitions of Crans-Montana and Andermatt-Sedrun.
The company's continued emphasis on pass products is yielding results, with 75% of resort visitation now coming from pass holders rather than day tickets. This shift toward predictable, upfront revenue improves cash flow stability and reduces weather-related volatility that historically plagued ski resort operators.
MTN's $2.5 billion+ in capital investments over 15 years demonstrates commitment to enhancing guest experience through technological innovations like Mobile Pass and AI-powered services. Their upcoming infrastructure developments at Park City Mountain, Vail Mountain, Breckenridge, and Keystone target high-value base areas that could drive incremental real estate value and on-mountain spending.
The emphasis on digital innovations has contributed to measurable operational improvements, with lift lines over 10 minutes occurring less than 3% of the time, even during peak periods. These efficiency gains likely translate to higher guest satisfaction and increased on-mountain spending, supporting ancillary revenue streams beyond just lift tickets.
Vail Resorts continues executing its differentiation strategy against smaller competitors by expanding its global portfolio. The enhanced partnership with Verbier 4 Vallées creates a compelling European ski circuit when combined with their other Swiss properties, attracting international destination travelers who typically generate higher per-visit spending.
The company's multi-resort access model remains the industry gold standard, with the Epic Pass essentially creating a walled garden ecosystem that encourages loyal customers to limit their skiing to Vail-owned or partner properties. The buddy ticket and friend pass incentives further extend this network effect by bringing potential new customers into their ecosystem.
Their investments in mountain transformation projects at Park City, Vail, Breckenridge and Keystone target high-visibility base areas that function as critical first and last touchpoints in the guest experience. The addition of a new 10-person gondola at Park City addresses capacity constraints at a key property.
MTN's focus on creating signature experiences like high-alpine concerts at Vail and culinary partnerships at Beaver Creek demonstrates sophisticated destination marketing strategies that differentiate mountain resorts beyond just skiing conditions. These non-skiing amenities extend visitor length-of-stay and drive higher-margin food and beverage revenue, while reducing dependency on unpredictable snow conditions in an era of climate variability.
- Epic Pass launches at
$1,051 Breckenridge , Park City Mountain and more - Epic Day Passes (1-7 days) start as low as
$47 -$100 - Access to Verbier 4 Vallées expands to more Passes, including Epic Local Pass
- Vail Resorts'
$2
"Epic Pass was created to unlock access to incredible mountain resorts at an unmatched value for skiers and riders," said Courtney Goldstein, Chief Marketing Officer for Vail Resorts. "We are always working to raise the bar to deliver the Experience of a Lifetime for our Pass Holders season after season, from growing access to world-class resorts to lift upgrades and technology innovations like Mobile Pass, My Epic Assistant and My Epic Gear."
Verbier 4 Vallées is Now Even More Epic
New for the 2025/26 winter season, Pass Holders will have expanded access to Verbier 4 Vallées, the premier Swiss Alps ski area. All Epic Pass, Epic Local Pass, Epic Australia Pass, Epic Adaptive Pass, and Epic Australia Adaptive Pass Holders will now have access to Verbier 4 Vallées. Epic Pass and Epic Adaptive Pass will now include five days of consecutive, unrestricted access to Verbier 4 Vallées. Epic Local Pass, Epic Australia Pass and Epic Australia Adaptive Pass will have five days of consecutive access, with some restricted dates.
Verbier is located in
Verbier 4 Vallées is located two hours from
"Verbier 4 Vallées is not just any ski area, it's six unique resorts (Verbier, Bruson, La Tzoumaz, Nendaz, Vesonnaz and Thyon) all linked to each other creating one of the most standout ski areas in
2025/26 Epic Passes are on Sale at the Lowest Price of the Year
The 2025/26 Epic Pass (
More guests are choosing Passes over lift tickets, in part, thanks to the Epic Day Pass, which allows skiers and riders to build their own Pass, choosing the numbers of days, resort access and whether to include peak dates, from
Available for a limited time, skiers and riders who buy an Epic Pass now will also receive 10 Buddy Tickets and six Ski With a Friend Tickets. A Buddy Ticket offers up to
Vail Resorts Continues Transformative Investments in the Guest Experience
Vail Resorts' focus on the guest experience has fueled unprecedented innovation in the ski industry. The company has invested more than
Innovations focused on speed-to-snow have contributed to a decrease in lift line wait times year over year for the last three years. On average this season, lift lines lasting more than 10 minutes have occurred less than
- Mobile Pass: This industry-leading innovation allows guests to skip the ticket window and buy their Pass (or lift ticket) online, then activate and store it in the My Epic app. When they arrive, they can get scanned, hands-free, straight from their pocket. With this enhancement now available across all Vail Resorts' North American resorts, guests have a 'one-stop app,' offering lift access, real-time guest service with My Epic Assistant, personalized stats, account information and more.
- My Epic Assistant: My Epic Assistant provides mountain information at guests' fingertips – anytime, anywhere. Powered by advanced AI and resort experts, My Epic Assistant is available to answer questions about Vail Mountain,
Beaver Creek ,Breckenridge andKeystone . Vail Resorts plans to expand the technology to additional resorts in future seasons. - My Epic Gear: My Epic Gear is a new gear experience that is better than renting, easier than owning, and just for Vail Resorts guests. With My Epic Gear, members can choose the gear they want from a selection of more than 60 of the most popular and latest ski and snowboard models, and have it delivered to them when and where they want it, including free, daily slopeside pick-up and drop-off. My Epic Gear is available at 12 mountain resorts including Vail Mountain, Whistler Blackcomb, Park City Mountain,
Beaver Creek ,Breckenridge ,Keystone ,Crested Butte , Heavenly, Northstar, Stowe, Okemo and Mount Snow. Skiers and riders still have time to sign up for My Epic Gear this season. Memberships have not yet launched for winter 2025/26.
Additional investments in the guest experience are in store for the 2025/26 winter season and beyond:
- Transformation of Park City Mountain's Canyons Village is underway to support a world-class luxury base village experience. The Sunrise lift is being replaced with a new 10-person gondola, which will provide improved circulation and access in the 2025/26 winter season.
- At Vail Mountain, plans are in motion to develop the West Lionshead area into a fourth base village with access to the resort's legendary terrain, plus new lodging, restaurants, and boutiques, as well as community benefits such as workforce housing.
- Transformational investments continue at the key base area portals of
Breckenridge Peak 8 andKeystone River Run with enhanced beginner and children's experiences. - Abroad, Andermatt-Sedrun in
Switzerland will receive two new six-person high speed lifts to increase capacity and improve the guest experience at the Val Val area. Perisher inAustralia will debut a new six-person high speed lift this year, unlocking what will becomeAustralia's highest lifted point at nearly 6,700 feet high.
Signature experiences and events highlight the uniqueness of each mountain resort, including:
- Vail Mountain is becoming the world's premier high alpine music destination featuring a variety of artists including Tiesto, Jungle and John Summit.
- At
Beaver Creek , memorable on-mountain culinary experiences will continue at the resort's renowned fine dining cabins, building on the success of this season's collaboration with Michelin-recognizedColorado restaurants. North America's largest ski resort, Whistler Blackcomb, continues to expand its legendary lineup of signature events including the Fire & Ice Show and this year's new Winemaker Lunch Series where guests dine in the sky while sipping world-class wines.- In the East, the fabled Pond Skim is officially back this spring at Stowe as the mountain resort prepares to kick off its first Annual Spring Bash promising a splash into next season.
Epic Passes are on sale at the lowest price of the year for a limited time only. Skiers and riders should get their Pass now to benefit from exclusive perks including 10 Buddy Tickets and six Ski With a Friend Tickets before it's too late. Visit www.epicpass.com to compare Pass options and buy a Pass.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain,
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SOURCE Vail Resorts, Inc.
FAQ
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