MassRoots Releases February 2021 Shareholder Update

Rhea-AI Summary

MassRoots (OTC:MSRT), a media company in the cannabis industry, reports significant progress in developing revenue streams and reducing expenses. The company anticipates that the reform of federal cannabis laws could enhance merger and acquisition activities in the sector. Notably, MassRoots plans to acquire the Herbfluence platform to streamline influencer marketing for clients. With a strong social media following and plans to monetize its assets, MassRoots aims to capitalize on the expected industry growth, particularly if the SAFE Banking Act is passed, which would benefit cannabis companies and increase advertising spending.

Positive

• Plans to acquire Herbfluence to enhance marketing capabilities.
• Strong social media presence with plans to monetize assets through advertising.
• Positioned to benefit from potential federal cannabis law reforms.

Negative

• None.

MassRoots, Inc. ("MassRoots" or the "Company") (OTC:MSRT), a media company focused on the regulated cannabis industry, is pleased to release the following update from the Company’s Chairman and Chief Executive Officer, Isaac Dietrich.

Fellow MassRoots Shareholders,

I’m pleased to report that over the past several months, we have made significant progress in developing MassRoots’ revenue streams, reducing our monthly expenses, and positioning the Company to benefit from the likely reform of federal cannabis laws under the Biden Administration.

Ahead of the potential reform of federal cannabis policy, we believe merger and acquisition activity in the cannabis sector is only going to continue to increase, as evidenced by Jazz Pharmaceutical Plc’s planned acquisition of GW Pharmaceuticals Plc in a transaction valued at approximately $7.2 billion, the planned merger of Aphria, Inc. and Tilray, Inc. to create one of the world’s largest publicly-traded cannabis companies, and WM Holding Company, LLC (WeedMaps)’s plans to become a publicly traded company in a SPAC transaction valued at approximately $1.5 billion.

In December 2020, MassRoots announced plans to purchase the Herbfluence platform, which is expected to enable MassRoots’ clients to easily identify the most effective influencers for their marketing campaigns, schedule influencer posts, and evaluate the results of their marketing spend. The Herbfluence platform works with over 120 social media influencers with a combined following of more than 27 million people. The transaction is expected to close by February 28, 2021; for more information, please see MassRoots’ Corporate Overview Deck and Current Reports on Form 8-K filed on December 29, 2020 and February 4, 2021.

We are positioning MassRoots to be a one-stop shop for cannabis companies and mainstream brands looking to advertise to the tens of millions of cannabis consumers in the United States. MassRoots’ social media accounts rank among the most widely-followed in the cannabis industry (Instagram, Twitter, and YouTube) and in the coming weeks, we plan to relaunch our web platform, MassRoots.com, along with our email newsletter which has more than 920,000 opt-in subscribers. By focusing on monetizing these assets through display advertising, product placement, and daily deals, management believes that MassRoots could generate significant monthly revenue.

Additionally, similar to how Tesla, Inc. and The Boring Company have sold high-margin, branded items such as short-shorts, Tesla Tequila, and flamethrowers to their fans as a way for them to show support and help the respective companies grow, MassRoots is currently carrying stickers and other high-margin items in its online store, which supporters can purchase to help the Company grow. While this is not the Company’s primary monetization strategy, we believe it’s important to provide a way for our fans to show their support for MassRoots – the orders and notes of support we have already received have been extremely encouraging!

In addition to the significant social justice benefits of legalizing cannabis, the growing evidence that medical cannabis has helped mitigate the opioid crisis, we believe the Secure and Fair Enforcement Banking Act (“SAFE Banking Act”) – which the House of Representatives passed last year and likely will be a central component of the potential reform of federal cannabis laws – would likely result in material benefits for the entire regulated cannabis industry along with helping increase the tax revenues of numerous local and state governments.

We believe the passage of the SAFE Banking Act would eliminate some of the industry’s strongest headwinds and could:

• Lead to national, well-capitalized banks accepting and making traditional loans to cannabis companies;
• Enable dispensaries and ancillary brands to accept credit cards as a form of payment;
• Permit cannabis companies with U.S. operations to list on national exchanges; and
• Improve the perception of the cannabis industry amongst investors in a meaningful way.

If one or more pieces of legislation reforming federal cannabis policies become law, we believe there will likely be an influx of capital into the industry which, in turn, could lead to cannabis companies substantially increasing their spending on advertising.

We believe MassRoots is well-positioned to benefit from the likely reform of federal cannabis policy. In addition to having social media channels followed by hundreds of thousands of cannabis consumers and a widely recognized brand, the planned purchase of Herbfluence platform could help make MassRoots a one-stop shop for cannabis companies and mainstream brands looking to advertise to the tens of millions of cannabis consumers in the United States.

If these plans are successful, we believe MassRoots could become one of the greatest comeback stories in the cannabis industry and we are working day and night to make it happen for the benefit of our shareholders.

Regards,
Isaac Dietrich
Chairman of the Board of Directors
MassRoots, Inc.

About MassRoots

MassRoots, Inc. (OTC Pink: MSRT) is a leading media company focused on the regulated cannabis industry, with a significant following and traffic across its online and social media platforms. MassRoots has been covered by CNBC, CNN, Financial Times, Wall Street Journal, New York Times, Reuters, Associated Press, and Forbes. For more information on MassRoots, please visit MassRootsInvestors.com.

Forward-looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in our filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210204005880/en/

FAQ

What is the recent update from MassRoots (MSRT)?

MassRoots has made progress in revenue development and expense reduction, anticipating benefits from potential federal cannabis reforms.

How will the Herbfluence acquisition impact MassRoots (MSRT)?

The acquisition is expected to improve marketing for clients by enabling better influencer identification and campaign management.

What are the implications of the SAFE Banking Act for MassRoots (MSRT)?

The SAFE Banking Act could facilitate traditional banking services for cannabis companies, boosting industry growth and advertising spending.

How does MassRoots (MSRT) plan to generate revenue?

MassRoots plans to monetize its social media assets through advertising, product placements, and an online store offering high-margin items.