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Morgan Stanley Announces Partnership with Tennis Pro Leylah Fernandez
Rhea-AI Impact
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Rhea-AI Sentiment
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partnership
Rhea-AI Summary
Morgan Stanley has announced a new multiyear partnership with tennis star Leylah Fernandez, designating her as a brand ambassador. The collaboration aims to enhance the firm's global presence among tennis fans and promote initiatives that support underrepresented communities in the sport. Fernandez, ranked No. 21 by the WTA, expressed enthusiasm about partnering with Morgan Stanley, which is recognized for its commitment to community giving. This partnership aligns with Morgan Stanley's mission to empower youth through sports and financial literacy.
Positive
Partnership with Leylah Fernandez enhances brand visibility among tennis fans globally.
Fernandez's engagement supports Morgan Stanley's initiatives for underrepresented communities.
Fernandez has a strong sports resume with a career-high ranking of No. 21.
Negative
None.
Leylah Fernandez to serve as brand ambassador for Morgan Stanley as part of a multiyear agreement to reach tennis fans globally and help increase access and equity for underrepresented communities in the sport of tennis
NEW YORK--(BUSINESS WIRE)--
Morgan Stanley today announced a new partnership with women’s tennis professional Leylah Fernandez to expand the reach of the Morgan Stanley brand to tennis fans around the world. Fernandez will serve as a brand ambassador for Morgan Stanley and will support the Firm’s giving back initiatives.
Morgan Stanley Announces Partnership with Tennis Pro Leylah Fernandez (Photo: Business Wire)
“We are honored to have Leylah join Morgan Stanley as a brand ambassador,” said Alice Milligan, Chief Marketing Officer at Morgan Stanley. “As a talented tennis player, Leylah truly embodies Morgan Stanley’s core values of integrity and giving back. Her sportsmanship and dedication are an inspiration to the next generation.”
Born and raised in Montreal, Canada, Leylah began her journey as an athlete at a young age, exploring multiple sports to finally find her passion in tennis with the support of her family. Leylah is of Ecuadorian and Filipino descent, and is trilingual with fluency in English, French and Spanish. She is proud of her heritage and credits it for making her a better player. At just 19 years old, Fernandez has a career-high ranking of No. 21 by the Women's Tennis Association (WTA); achieved in February 2022. She just won her second WTA Tour title at the 2022 Monterrey Open, and finished runner-up at the 2021 U.S. Open. Fernandez was also recently named the 2021 Canadian Press Female Athlete of the Year.
“I am thrilled to join the Morgan Stanley team as a brand ambassador,” said Leylah Fernandez. “They have a longstanding commitment to giving back to their communities, which is something I am passionate about. I look forward to partnering with the Morgan Stanley team in expanding access to the game of tennis, especially amongst underrepresented communities and diverse youth.”
Whether it’s through empowering youth to develop life skills through sports, training in financial literacy or providing scholarships to leading institutions of higher learning, Morgan Stanley is committed to supporting the next generation of leaders and ensuring that they reflect the diversity of the world they inherit.
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 41 countries, the firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit https://www.morganstanley.com/.
What is the partnership between Morgan Stanley and Leylah Fernandez about?
Morgan Stanley has partnered with Leylah Fernandez, who will serve as a brand ambassador to enhance brand visibility and support community initiatives.
What is Leylah Fernandez's ranking in women's tennis?
Leylah Fernandez achieved a career-high ranking of No. 21 in February 2022 according to the Women's Tennis Association.
How will Morgan Stanley support underrepresented communities through this partnership?
Morgan Stanley aims to expand access to tennis and provide opportunities for diverse youth through community-oriented initiatives.
When was the partnership between Morgan Stanley and Leylah Fernandez announced?
The partnership was announced on February 25, 2022.
What are Morgan Stanley's main areas of service?
Morgan Stanley provides investment banking, securities, wealth management, and investment management services.
