MEDIROM Healthcare Technologies Inc., Announces its latest Key Performance Indicators (KPIs)

Rhea-AI Summary

MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM) reported its February 2021 Key Performance Indicators. The company had 302 salons, a rise from 286 in February 2020. Total customers served decreased to 56,370, down 8% from the previous year, attributed to COVID-19 related shutdowns. Sales per customer increased by 3% to JPY 6,443. The repeat customer ratio fell slightly to 83.0%, while the operation ratio improved to 47.64% from 45.50% year-over-year. Despite challenges, the company continues to expand its health-tech initiatives and aims to commercialize new products by late 2021.

Positive

• Number of salons increased from 286 to 302, indicating growth.
• Sales per customer rose by 3% to JPY 6,443, showing improved customer spending.
• Operation ratio improved to 47.64% from 45.50%, reflecting better operational efficiency.

Negative

• Total customers served declined by 8% to 56,370 compared to February 2020 due to COVID-19 shutdowns.
• Repeat customer ratio slightly decreased from 83.3% to 83.0%, indicating a minor drop in customer retention.

NEW YORK, March 18, 2021 (GLOBE NEWSWIRE) -- MEDIROM Healthcare Technologies Inc. (Nasdaq CM:MRM), a Japanese based holistic healthcare Company (the “Company”), today announced its major Key Performance Indicators, or KPIs, updated for the month of February.

The following monthly KPIs provides insight into the business fundamentals and progress of the Company, updated for the month of February 2021.  

• The number of salons were 302 in February 2021, up from 286 in the year-ago period.
• Total customers served were 56,370 in February 2021 versus 61,307 in February 2020, a decline of 8% primarily due to centers temporarily shut down due to COVID-19.
• Sales per customer increased to JPY 6,443 in February 2021, up from JPY6,235 in February 2020, an increase of 3%.
• Our repeat ratio, a measure of repeat customers, was 83.0% in February 2021, down slightly from 83.3% in February 2020.
• Our operation ratio increased to 47.64% in February 2021 versus 45.50% in the year-ago period.
  
  

	Number of Salons	Total Customers Served	Sales Per Customer	Repeat Ratio	Operation Ratio
February-20	286	61,307	JPY6,235	83.30%	45.50%
March-20	288	52,612	JPY6,313	85.00%	38.87%
April-20	290	13,381	JPY6,209	88.00%	19.66%
May-20	289	19,451	JPY6,244	84.50%	29.02%
June-20	289	51,686	JPY6,234	81.16%	40.79%
July-20	288	60,964	JPY6,276	80.60%	43.27%
August-20	284	66,464	JPY6,351	80.40%	47.45%
September-20	284	64,809	JPY6,245	80.20%	48.07%
October-20	291	65,820	JPY6,269	80.30%	46.96%
November-20	291	63,993	JPY6,312	80.70%	47.59%
December-20	290	64,649	JPY6,486	82.60%	48.16%
January-21	302	56,557	JPY6,443	84.00%	44.64%
February-21	302	56,370	JPY6,443	83.00%	47.64%

(*1) Number of Salons: Directly-operated salons, and franchisees’ salons.
(*2) Total Customers Served: The number of customers served at salons (other than JOYHANDS WELLNESS for which comparative financial and customer data is not available).
(*3) Sales Per Customer: The ratio of total salon sales to number of treated customers at salons (other than JOYHANDS WELLNESS).
(*4) Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month.
(*5) Operation Ratio: The ratio of therapists’ in-service time to total therapists’ working hours (including stand-by time) for the applicable month.

About MEDIROM Healthcare Technologies Inc.
MEDIROM operates 302 (as of February 28, 2021) relaxation salons across Japan centered around Re.Ra.Ku™, which aims to provide healthcare services. In 2015, MEDIROM entered the health-tech business, and conducted Specific Health Guidance and constitution improvement programs utilizing the on-demand health-data administration app "Lav™". MEDIROM also entered the device business in 2020 and is developing a smart tracker "MOTHER Tracker™". Currently, MEDIROM is continuing development work with the goal of commercializing the product in late 2021. In the future, MEDIROM plans to expand the scope of our business to include data analysis based on the integrated hashed lifestyle data we have accumulated since our founding.

Contacts
Investor Relations Team
ir@medirom.co.jp

FAQ

What were MEDIROM's key performance indicators for February 2021?

In February 2021, MEDIROM had 302 salons, served 56,370 customers, and reported a sales per customer figure of JPY 6,443.

How much did MEDIROM's customer count change in February 2021?

MEDIROM's total customers served decreased by 8% from February 2020, totaling 56,370 in February 2021.

What was the sales per customer for MEDIROM in February 2021?

The sales per customer for MEDIROM in February 2021 increased to JPY 6,443, up from JPY 6,235 in February 2020.

What is the operation ratio reported by MEDIROM for February 2021?

The operation ratio for MEDIROM in February 2021 improved to 47.64% compared to 45.50% in the previous year.