New Marqeta Research: Americans Are Happy To Swap Physical Wallets for Mobile Phones, Contactless Payment Use Trails Key Global Markets
Marqeta's 2024 State of Payments Report reveals significant shifts in US consumer payment preferences. While contactless payment adoption in the US (46%) lags behind the UK (80%) and Australia (69%), there's a growing trend towards mobile solutions. 53% of US consumers with mobile wallets feel confident leaving physical wallets at home, rising to 67% among 18-25 year olds.
The report highlights openness to non-traditional financial providers, especially among younger generations. 42% of US consumers would consider financial services from tech companies or retailers, increasing to 63% for those aged 18-34. Additionally, instant pay options are becoming crucial, with 90% of US consumers who receive immediate pay reporting easier financial planning and increased peace of mind.
Il Rapporto sullo Stato dei Pagamenti 2024 di Marqeta rivela significativi cambiamenti nelle preferenze di pagamento dei consumatori statunitensi. Sebbene l'adozione dei pagamenti contactless negli Stati Uniti (46%) sia inferiore rispetto al Regno Unito (80%) e all'Australia (69%), si sta manifestando una crescente tendenza verso le soluzioni mobili. Il 53% dei consumatori statunitensi con portafogli mobili si sente sicuro nel lasciare i portafogli fisici a casa, percentuale che sale al 67% tra i giovani tra i 18 e i 25 anni.
Il rapporto sottolinea l'apertura verso fornitori di servizi finanziari non tradizionali, soprattutto tra le generazioni più giovani. Il 42% dei consumatori statunitensi considererebbe servizi finanziari offerti da aziende tecnologiche o dettaglianti, aumentando al 63% per coloro che hanno un'età compresa tra i 18 e i 34 anni. Inoltre, le opzioni di pagamento istantaneo stanno diventando cruciali, con il 90% dei consumatori statunitensi che ricevono pagamenti immediati che segnalano una pianificazione finanziaria più semplice e una maggiore tranquillità.
El Informe sobre el Estado de los Pagos 2024 de Marqeta revela cambios significativos en las preferencias de pago de los consumidores en EE. UU.. Aunque la adopción de pagos sin contacto en EE. UU. (46%) va por detrás del Reino Unido (80%) y Australia (69%), hay una tendencia creciente hacia las soluciones móviles. El 53% de los consumidores estadounidenses con billeteras móviles se sienten seguros dejando sus billeteras físicas en casa, cifra que aumenta al 67% entre los jóvenes de 18 a 25 años.
El informe destaca la apertura hacia proveedores financieros no tradicionales, especialmente entre las generaciones más jóvenes. El 42% de los consumidores estadounidenses consideraría servicios financieros de empresas tecnológicas o minoristas, aumentando al 63% para aquellos de 18 a 34 años. Además, las opciones de pago instantáneo se están volviendo cruciales, con el 90% de los consumidores en EE. UU. que reciben pagos inmediatos informando una planificación financiera más fácil y una mayor tranquilidad.
Marqeta의 2024 결제 보고서는 미국 소비자의 결제 선호도에서의 중요한 변화를 보여줍니다. 미국에서의 비접촉식 결제 채택률은 46%로, 영국(80%)과 호주(69%)에 비해 뒤처져 있지만, 모바일 솔루션에 대한 추세는 증가하고 있습니다. 미국 소비자의 53%가 모바일 지갑을 가지고 있으며, 이들은 물리적인 지갑을 집에 두는 것에 대해 자신감을 느끼고 있으며, 이 비율은 18-25세 사이에서는 67%로 상승합니다.
보고서는 비전통적인 금융 제공자에 대한 개방성을 강조하고 있으며, 특히 젊은 세대 사이에서 두드러집니다. 미국 소비자의 42%가 기술 기업이나 소매점의 금융 서비스 이용을 고려할 것이며, 이는 18-34세의 경우 63%로 증가합니다. 또한, 즉각적인 지급 옵션이 중요해지고 있으며, 즉시 지급을 받는 미국 소비자의 90%가 재정 계획이 더 용이하고 마음의 평화를 느낀다고 보고하고 있습니다.
Le Rapport sur l'État des Paiements 2024 de Marqeta révèle des changements significatifs dans les préférences de paiement des consommateurs américains. Bien que l'adoption des paiements sans contact aux États-Unis (46%) soit inférieure à celle du Royaume-Uni (80%) et de l'Australie (69%), il existe une tendance croissante vers les solutions mobiles. 53% des consommateurs américains avec des portefeuilles mobiles se sentent confiants de laisser leurs portefeuilles physiques à la maison, proportion qui atteint 67% parmi les 18-25 ans.
Le rapport souligne l'ouverture aux fournisseurs financiers non traditionnels, en particulier parmi les générations plus jeunes. 42% des consommateurs américains envisageraient des services financiers proposés par des entreprises technologiques ou des détaillants, montant à 63% pour ceux âgés de 18 à 34 ans. De plus, les options de paiement instantané deviennent cruciales, avec 90% des consommateurs américains qui reçoivent des paiements immédiats déclarant une planification financière plus facile et une tranquillité d'esprit accrue.
Der Marqeta Bericht über den Zahlungsstand 2024 zeigt bedeutende Veränderungen im Zahlungsverhalten US-amerikanischer Verbraucher. Während die Akzeptanz von kontaktlosen Zahlungen in den USA (46%) hinter dem Vereinigten Königreich (80%) und Australien (69%) zurückbleibt, gibt es einen wachsenden Trend zu mobilen Lösungen. 53% der US-Verbraucher mit mobilen Geldbörsen fühlen sich sicher dabei, ihre physischen Geldbörsen zu Hause zu lassen, während dieser Anteil unter den 18- bis 25-Jährigen auf 67% steigt.
Der Bericht hebt die Offenheit gegenüber nicht-traditionellen Finanzanbietern hervor, insbesondere unter jüngeren Generationen. 42% der US-Verbraucher würden Finanzdienstleistungen von Technologieunternehmen oder Einzelhändlern in Betracht ziehen, was auf 63% bei den 18- bis 34-Jährigen ansteigt. Darüber hinaus werden sofortige Zahlungsmöglichkeiten immer wichtiger, wobei 90% der US-Verbraucher, die sofortige Zahlungen erhalten, von einer einfacheren finanziellen Planung und einem erhöhten seelischen Frieden berichten.
- 53% of US consumers with mobile wallets feel confident leaving physical wallets at home
- 42% of US consumers would consider financial services from non-traditional providers, rising to 63% for ages 18-34
- 90% of US consumers who receive immediate pay report easier financial planning and increased peace of mind
- 78% of US consumers use at least one additional financial provider outside their primary traditional bank
- US contactless payment adoption (46%) lags behind the UK (80%) and Australia (69%)
- US mobile banking app usage (56%) is lower compared to the UK (71%) and Australia (67%)
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46% of US respondents said they’ve used a form of contactless payments in the last 7 days, compared to80% in theUK and69% inAustralia . - Three out of five 18-34 year old US consumers surveyed said they would get their financial services from a non-traditional financial services provider, such as a tech company or retailer.
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90% of US consumers who get paid immediately said it makes it easier to plan for finances and increases financial peace of mind.
Consumers Ditch Physical Wallets For Mobile Payments
Marqeta’s 2024 State of Payments Report dives into consumer preferences for how they earn, spend and manage their money. The data indicates that while US adoption amongst those surveyed is lower than in the
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71% of all US consumers surveyed expressed they were neutral or didn’t have any worries about moving to a cashless society -
Over a quarter of US respondents (
28% ) now feel awkward when paying with cash, a sentiment that is particularly strong among consumers 18-34 years old, with49% of respondents saying they felt awkward. -
Almost one-third of US consumers surveyed (
31% ) reported using cash less than they did 12 months ago, showing continued, steady movement toward digital payments, following 2023 when35% of consumers said they decreased their cash use compared to the prior year
Younger Generations Embrace Brands and Non-Traditional Financial Providers
According to the report, non-traditional banking providers and embedded finance offerings are primed to gain popularity among consumers –
Instant Payouts Becoming Essential for Workers
Instant pay options are becoming an important concept for the growing gig and shift economy, reveals Marqeta’s report. Almost a quarter of US consumers surveyed consider themselves part of the gig economy, with that number increasing to over a third for those aged 18-34 years old. Of the US respondents who consider themselves part of the gig economy,
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90% of US consumers surveyed who get paid immediately said it makes it easier to plan for finances and provides financial peace of mind. -
Of those who have to wait for their paychecks,
39% of US consumers said they’re more likely to use credit to make ends meet, rising to44% for 18-34 year olds. -
37% of all US consumers surveyed 18-34 years old said instant pay is a necessary benefit from their employers, above the25% national average.
“The economic landscape is shifting as younger generations enter the shift and gig workforce more frequently, fueling demand for dynamic financial solutions," said Todd Pollak, Marqeta's Chief Revenue Officer. "We're entering an era where the largest demographic in the US—those 18-34 years old—are seeking fundamental changes in how they manage their finances and get paid, challenging banking and financial providers to innovate and meet these new expectations.”
Download the full report here.
About the research
The survey was performed on behalf of Marqeta by a third-party advisory firm in the payments space in June 2024. Marqeta surveyed 4,000 consumers (2,000 in
About Marqeta (NASDAQ: MQ)
Marqeta’s modern card issuing platform empowers its customers to create customized and innovative payment cards and embedded finance offerings. Marqeta’s platform, powered by open APIs, gives its customers the ability to build more configurable and flexible payment experiences, accelerating product development and democratizing access to card issuing technology. Its modern architecture provides instant access to highly scalable, cloud-based payment infrastructure that enables customers to launch and manage their own card programs, issue cards and authorize and settle transactions. Marqeta is headquartered in
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements expressed or implied in this press release include, but are not limited to, quotations and statements relating to changing consumer preferences; increasing consumer adoption of certain digital payment methods, products, and solutions; which payment, banking, and financial services products and solutions may succeed; technological and market trends; Marqeta’s business; Marqeta’s products and services; and statements made by Marqeta’s senior leadership. Actual results may differ materially from the expectations contained in these statements due to risks and uncertainties, including, but not limited to, the following: any factors creating issues with changes in domestic and international business, market, financial, political and legal conditions; and those risks and uncertainties included in the “Risk Factors” disclosed in Marqeta's Annual Report on Form 10-K, as may be updated from time to time in Marqeta’s periodic filings with the SEC, available at www.sec.gov and Marqeta’s website at http://investors.marqeta.com. The forward-looking statements in this press release are based on information available to Marqeta as of the date hereof. Marqeta disclaims any obligation to update any forward-looking statements, except as required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240723681844/en/
James Robinson
press@marqeta.com
Source: Marqeta
FAQ
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