MINISO Unveils Lucky 7 Perfume Series - a Lucky Letter to Your Life
MINISO (NYSE: MNSO) has launched its Lucky 7 perfume series, inspired by the number 7's symbolism of luck and prosperity. The series, created in collaboration with seven internationally acclaimed perfumers, features six distinct fragrances: Classic, Muse, Goddess, Bloom, Starlight, and Passion. Each scent is designed to evoke feelings of confidence, optimism, and good fortune.
The perfumes debuted on August 18th at 11 stores in the USA, including MINISO's newly revamped store near Wall Street. The series will be rolled out across U.S. stores and internationally, with Indonesia launching at the end of August. MINISO is also hosting a global 'Lucky 7 Lifetime Version' online lottery starting August 20th, with seven winners receiving a 7.3-liter MINISO LUCKY 7 perfume.
MINISO (NYSE: MNSO) ha lanciato la sua serie di profumi Lucky 7, ispirata alla simbologia del numero 7, che rappresenta fortuna e prosperità. La serie, creata in collaborazione con sette profumieri di fama internazionale, presenta sei fragranze distintive: Classic, Muse, Goddess, Bloom, Starlight e Passion. Ogni profumo è progettato per evocare sensazioni di fiducia, ottimismo e buona sorte.
I profumi sono stati presentati il 18 agosto in 11 negozi negli USA, incluso il negozio recentemente ristrutturato di MINISO vicino a Wall Street. La serie sarà lanciata nei negozi statunitensi e a livello internazionale, con l'Indonesia che partirà a fine agosto. MINISO ospiterà anche una 'lotteria online Lucky 7 Lifetime Version' a partire dal 20 agosto, con sette vincitori che riceveranno un profumo MINISO LUCKY 7 da 7,3 litri.
MINISO (NYSE: MNSO) ha lanzado su serie de perfumes Lucky 7, inspirada en la simbología del número 7, que representa la suerte y la prosperidad. La serie, creada en colaboración con siete perfumistas de renombre internacional, cuenta con seis fragancias distintas: Classic, Muse, Goddess, Bloom, Starlight y Passion. Cada perfume está diseñado para evocar sentimientos de confianza, optimismo y buena fortuna.
Los perfumes debutaron el 18 de agosto en 11 tiendas en EE. UU., incluido el recién renovado local de MINISO cerca de Wall Street. La serie se lanzará en tiendas de EE. UU. e internacionalmente, comenzando en Indonesia a finales de agosto. MINISO también organizará una 'lotería online Lucky 7 Lifetime Version' que comienza el 20 de agosto, con siete ganadores que recibirán un perfume MINISO LUCKY 7 de 7,3 litros.
MINISO (NYSE: MNSO)는 럭키 7 향수 시리즈를 출시했습니다. 이 시리즈는 행운과 번영을 상징하는 숫자 7에서 영감을 받았습니다. 이 시리즈는 국제적으로 저명한 7명의 조향사와 협력하여 제작되었으며, Classic, Muse, Goddess, Bloom, Starlight, Passion의 6가지 독특한 향이 특징입니다. 각 향수는 자신감, 낙관주의, 행운을 불러일으키도록 설계되었습니다.
향수는 8월 18일 미국의 11개 매장에서 출시되었으며, 월 스트리트를 가까운 위치의 MINISO 새로 개편된 매장도 포함되어 있습니다. 이 시리즈는 미국 매장과 국제적으로 출시될 예정이며, 인도네시아에서는 8월 말에 출시됩니다. MINISO는 또한 '럭키 7 라이프타임 버전' 온라인 복권을 8월 20일부터 개최하며, 그 중 7명의 당첨자는 7.3리터 MINISO LUCKY 7 향수를 받을 수 있습니다.
MINISO (NYSE: MNSO) a lancé sa série de parfums Lucky 7, inspirée par la symbolique du nombre 7, qui évoque la chance et la prospérité. Cette série, créée en collaboration avec sept parfumeurs de renommée internationale, propose six fragrances distinctes : Classic, Muse, Goddess, Bloom, Starlight et Passion. Chaque parfum est conçu pour évoquer des sentiments de confiance, d'optimisme et de bonne fortune.
Les parfums ont fait leur apparition le 18 août dans 11 magasins aux États-Unis, y compris le magasin récemment rénové de MINISO près de Wall Street. La série sera déployée dans les magasins américains et à l'international, avec un lancement en Indonésie prévu pour fin août. MINISO organise également une 'lotterie en ligne Lucky 7 Lifetime Version' à partir du 20 août, avec sept gagnants recevant un parfum MINISO LUCKY 7 de 7,3 litres.
MINISO (NYSE: MNSO) hat seine Lucky 7 Parfümserie auf den Markt gebracht, inspiriert von der Symbolik der Zahl 7, die Glück und Wohlstand repräsentiert. Die Serie, die in Zusammenarbeit mit sieben international anerkannten Parfümeuren entwickelt wurde, umfasst sechs verschiedene Düfte: Classic, Muse, Goddess, Bloom, Starlight und Passion. Jeder Duft soll Gefühle von Vertrauen, Optimismus und Glück hervorrufen.
Die Parfüms wurden am 18. August in 11 Geschäften in den USA vorgestellt, darunter der neu gestaltete MINISO-Store in der Nähe der Wall Street. Die Serie wird in Geschäften in den USA und international eingeführt, wobei Indonesien Ende August an den Start geht. MINISO veranstaltet außerdem eine 'Lucky 7 Lifetime Version' Online-Lotterie, die am 20. August beginnt, bei der sieben Gewinner ein 7,3-Liter MINISO LUCKY 7 Parfüm erhalten.
- Launch of new Lucky 7 perfume series, potentially expanding product offerings and revenue streams
- Collaboration with seven internationally acclaimed perfumers, potentially enhancing brand prestige
- Debut in 11 U.S. stores, indicating market expansion
- Planned international rollout, suggesting growth in global markets
- Global online lottery campaign, potentially increasing brand engagement and visibility
- None.
Lucky 7, a series of perfumes co-created with seven masters, made its debut at MINISO's store on 150 Broadway in
MINISO's Lucky 7 perfume series embodies the idea of "Naturally Lucky" – the belief that everyone possesses innate luck. Through carefully crafted natural fragrances, Lucky 7 creates an uplifting atmosphere that helps individuals unlock their own good fortune and attract positive energy. MINISO believes that a positive outlook is key to harnessing luck, and the fresh, floral, and fruity notes of Lucky 7 infuse everyday life with optimism and hope. The phrase "Naturally Lucky" encapsulates both the idea that luck is inherent in everyone and the natural essence of the perfume's ingredients. MINISO encourages people to embrace the present moment with a positive mindset, believing that luck is all around us.
To bring this vision to life, MINISO has collaborated with seven internationally acclaimed perfumers who have designed some of the world's most outstanding fragrances, including Maurice Roucel, a master of classic fragrance, Suzy Le Helley, Coralie Spicher, and Nathalie Benareau, as well as rising stars in the perfume industry – Steven Guo, Florian Gallo and Kira Zhu.
The Lucky 7 perfume series features six distinct fragrances, each symbolizing a different kind of luck and aspiration: Classic, Muse, Goddess, Bloom, Starlight, and Passion. The bottle's unique diamond cut design reflects the multifaceted personality of the wearer. From sweet and fruity youthful scents to elegant, feminine florals and rich, passionate oriental blends, the collection offers a diverse range to cater to every taste and self-expression. Each scent is a captivating talisman designed to evoke feelings of confidence, optimism, and limitless potential full of good luck.
The stunning series made its grand debut on August 18th at 11 stores in the
Additionally, MINISO will kick off a global "Lucky 7 Lifetime Version" online lottery commencing August 20th. Seven countries –
"We are excited to introduce the Lucky 7 perfume series as part of our 150 Broadway store opening." said Bella Tu, General Manager of MINISO Overseas Directly Operated Markets and Vice President. "This collection embodies MINISO's commitment to offering high-quality, trendsetting products that enhance our customers' lives. By collaborating with world-class perfumers, we have created a truly extraordinary fragrance experience."
MINISO's Lucky 7 perfume series is a testament to the brand's dedication to innovation and consumer satisfaction. The collection is set to captivate consumers with its alluring scents, sophisticated packaging, and the promise of luck and fulfillment.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
View original content to download multimedia:https://www.prnewswire.com/news-releases/miniso-unveils-lucky-7-perfume-series--a-lucky-letter-to-your-life-302227338.html
SOURCE MINISO
FAQ
What is MINISO's new Lucky 7 perfume series?
When and where did MINISO (MNSO) launch the Lucky 7 perfume series?
Who collaborated with MINISO (MNSO) to create the Lucky 7 perfumes?
What is the 'Lucky 7 Lifetime Version' online lottery by MINISO (MNSO)?
