MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France

Rhea-AI Summary

MINISO (NYSE: MNSO) opened its 2000th store outside China on October 1, 2022, in Lyon, France. This milestone marks a significant step in the brand's global expansion since 2015. The new store, located in the Saint Genis 2 shopping center, spans 200m² and features popular licensed collections, attracting six million annual visitors. The brand aims to have 20 outlets in France by the end of 2022, having already established stores in Paris, Lille, Nantes, and Calais. As of June 30, 2022, MINISO operates around 5,200 stores globally, with approximately 200 in Europe.

Positive

• Opened 2000th store outside China, indicating strong global expansion.
• Plans to expand to 20 stores in France by end of 2022.
• Located in a high-traffic shopping center with six million visitors annually.
• Popular licensed collections, driving consumer interest and sales.

Negative

• None.

PARIS, Oct. 4, 2022 /PRNewswire/ -- On October 1^st, 2022, Chinese lifestyle retailer MINISO (NYSE: MNSO, HKEX: 9896) launched its 2000^th store outside of China, bringing its signature fun, affordable, designed-led lifestyle products to Lyon, France. Marking the latest step in the brand's global expansion since 2015, the new store is the brand's eighteenth in France overall, in its fifth city.

The store, strategically located in the Saint Genis 2 shopping centre which attracts six million visitors annually, spans 200m² and is wheelchair accessible, with shelves spaced 1.4m apart for easy navigation. The store's layout is divided into MINISO's licensed theme collections, such as We Bare Bears, Disney, Minions and Toy Story, allowing shoppers to discover old favourites and new collections all in one exciting and engaging visit.

One day prior to opening, renowned musician, actor and MINISO co-founder, Ariel Wizman, made an appearance at the store. The opening day itself was enthusiastically received, with the first 100 customers collecting goodie bags and MINISO-branded cupcakes as a token of appreciation. In attendance at the opening ceremony were Jonathan Siboni, founder of Luxurynsight and co-founder of MINISO France, and MINISO France CEO, Nicolas Rey.

"We brought MINISO to France in 2020 and the brand has been very well-received by French consumers ever since, so we're delighted that our Lyon store marks the milestone 2000^th store outside of China", said Rey. "Our partners at Chinese MINISO headquarters have been brilliant to work with during this entire journey, providing fantastic support and resources in designing and developing products localised to European markets".

MINISO opened its first French store in Paris in October 2020. Two years on, the retailer now has stores in five cities: Paris; Lille; Nantes; Calais; and Lyon. By the end of 2022, the brand expects to expand its French network to a total of twenty outlets nationwide. At MINISO France, plush toys are the best sellers both in-store and online. Toys, gifts and stationery have also been top contributors to sales in recent years.

"It's been a great pleasure for us to be able to work with our exceptional franchisees in France," said Vincent Huang, VP of International Operations at MINISO. "We're determined to continue expanding our franchise business model and strengthening ties with partners across the world, making MINISO successful as both a local and global retailer".

Founded in 2013 by Chinese businessman, Mr Jack Ye, MINISO has quickly grown to have approximately 5,200 stores globally as of June 30^th, 2022. In Europe, the brand is currently present in around 200 locations. While China remains the brand's biggest market, the 2000^th overseas store is a landmark in the brand's global development.

For more information, please visit https://www.miniso.fr, or contact franchise@miniso.fr for details of business cooperation with MINISO in France.

About MINISO

Global value retailer MINISO (NYSE: MNSO, HKEX: 9896) offers high quality household goods, cosmetics, food, and toys at affordable prices. Since its 2013 debut, as of June 30, 2022, MINISO has rapidly expanded to approximately 5,200 retail outlets worldwide. Sleekly designed and packed with the latest must-haves, MINISO retail outlets make it possible for everyone to have a little fun all the time by enjoying life's little surprises.

 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france-301640661.html

SOURCE MINISO

FAQ

What milestone did MINISO achieve with its store opening in Lyon, France?

MINISO opened its 2000th store outside China in Lyon, France on October 1, 2022.

How many stores does MINISO plan to have in France by the end of 2022?

MINISO aims to have a total of 20 stores in France by the end of 2022.

What is the location of MINISO's newly opened store?

The new MINISO store is located in the Saint Genis 2 shopping center in Lyon, France.

How many stores does MINISO operate globally as of June 30, 2022?

As of June 30, 2022, MINISO operates approximately 5,200 stores globally.

In which countries is MINISO expanding its presence?

MINISO is expanding its presence in multiple countries, with a notable focus on France and Europe.