3M Brand Makes Appearance on Popular Netflix Series 'Full Swing'
3M's brand made a notable appearance in Netflix's series Full Swing, showcasing the journey of pro golfer Tony Finau. Episode 6 highlights Finau’s emotional victory at the 2022 3M Open, where he overcame criticism for his prior performance, marking a significant win that resonated with fans. 3M has been the title sponsor of this tournament since 2019, raising over $6 million for local charities. The 2023 event is scheduled for July 27-30. This visibility on a popular platform could enhance brand recognition and strengthen community ties.
- Strong branding exposure through Netflix series Full Swing.
- Highlighting of 3M Open event and Tony Finau's comeback victory could boost public perception.
- Continued charitable contributions over $6 million from the tournament sponsorship.
- None.
Originally published on 3M News Center
NORTHAMPTON, MA / ACCESSWIRE / February 20, 2023 / If you're one of the 230 million subscribers on Netflix, then you may have noticed 3M's presence in the streaming series "Full Swing."
The show follows a group of diverse professional golfers - on and off the course - as they compete each week on the PGA TOUR.
In Episode 6, the series highlights the feel-good story of pro golfer Tony Finau. The show gives viewers a behind-the-scenes look at Tony's family-centric life on the tour and reflects on deeply emotional experiences from his past.
The feel-good moment for Tony kicks in at the 2022 3M Open in Minnesota. With "3M" dotting the course, the show documents Tony's remarkable come-from-behind victory in the final round and viewers watch the tearful celebration with his family.
The win is extra sweet as Tony has faced constant criticism for not having more tournament wins. He then goes on to claim victory the following week to finally silence his nay-sayers.
When Tony sinks his final putt on the 18th green, famed sportscaster Jim Nantz exclaims, "Tony Finau! The champion at the 3M!"
3M has served as the title sponsor for the tournament since 2019 and has raised more than
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