Scotch-Brite launches "The Brite Side of Clean," featuring iconic track "So Fresh, So Clean"
3M's Scotch-Brite, America's leading scrub sponge brand, has launched a new marketing campaign titled 'The Brite Side of Clean' featuring Outkast's hit song 'So Fresh, So Clean'. The campaign aims to transform cleaning from a chore into a feel-good experience.
The initiative includes a 30-second commercial and will be distributed across multiple platforms including connected TV (Hulu, Netflix, Prime, YouTube), digital displays, social media, in-store displays, and billboards. The campaign also features brand ambassadors called the 'Sparkle Squad' and includes a VIP event at Coachella.
The campaign launch is strategically timed for the spring-cleaning season, focusing on presenting cleaning as an act of self-care and positivity, particularly relevant as homes continue to serve as multifunctional spaces for work, play, and relaxation.
Scotch-Brite di 3M, il marchio leader negli Stati Uniti per le spugne abrasive, ha lanciato una nuova campagna di marketing intitolata 'Il Lato Brillante della Pulizia' con la celebre canzone degli Outkast 'So Fresh, So Clean'. La campagna mira a trasformare la pulizia da un compito noioso a un'esperienza piacevole.
L'iniziativa include uno spot di 30 secondi e sarà distribuita su più piattaforme, tra cui TV connesse (Hulu, Netflix, Prime, YouTube), display digitali, social media, espositori in negozio e cartelloni pubblicitari. La campagna presenta anche degli ambasciatori del marchio chiamati 'Sparkle Squad' e include un evento VIP a Coachella.
Il lancio della campagna è strategicamente programmato per la stagione delle pulizie primaverili, puntando a presentare la pulizia come un atto di cura personale e positività, particolarmente rilevante mentre le case continuano a fungere da spazi multifunzionali per lavoro, svago e relax.
Scotch-Brite de 3M, la marca líder en esponjas de limpieza en América, ha lanzado una nueva campaña de marketing titulada 'El Lado Brillante de la Limpieza' con la exitosa canción de Outkast 'So Fresh, So Clean'. La campaña tiene como objetivo transformar la limpieza de una tarea en una experiencia agradable.
La iniciativa incluye un comercial de 30 segundos y se distribuirá en múltiples plataformas, incluyendo televisión conectada (Hulu, Netflix, Prime, YouTube), pantallas digitales, redes sociales, exhibidores en tienda y vallas publicitarias. La campaña también cuenta con embajadores de la marca llamados 'Sparkle Squad' e incluye un evento VIP en Coachella.
El lanzamiento de la campaña está estratégicamente programado para la temporada de limpieza de primavera, enfocándose en presentar la limpieza como un acto de autocuidado y positividad, particularmente relevante a medida que los hogares continúan sirviendo como espacios multifuncionales para trabajar, jugar y relajarse.
3M의 스카치브라이트, 미국의 대표적인 스펀지 세척 브랜드가 '깨끗함의 밝은 면'이라는 제목의 새로운 마케팅 캠페인을 시작했습니다. 이 캠페인은 아울캐스트의 히트곡 'So Fresh, So Clean'을 특징으로 하며, 청소를 번거로운 일에서 기분 좋은 경험으로 바꾸는 것을 목표로 합니다.
이 이니셔티브에는 30초 분량의 광고가 포함되며, 연결된 TV (Hulu, Netflix, Prime, YouTube), 디지털 디스플레이, 소셜 미디어, 매장 디스플레이 및 광고판 등 여러 플랫폼에서 배포될 예정입니다. 캠페인에는 'Sparkle Squad'라는 브랜드 앰배서더도 포함되어 있으며, 코첼라에서 VIP 이벤트도 진행됩니다.
캠페인 출시는 봄철 청소 시즌에 맞춰 전략적으로 계획되었으며, 청소를 자기 관리와 긍정의 행위로 제시하는 데 중점을 두고 있습니다. 이는 가정이 계속해서 일, 놀이 및 휴식을 위한 다기능 공간으로 사용되고 있는 점에서 특히 중요합니다.
Scotch-Brite de 3M, la marque leader des éponges à récurer en Amérique, a lancé une nouvelle campagne de marketing intitulée 'Le Côté Brillant du Nettoyage' mettant en vedette le succès d'Outkast 'So Fresh, So Clean'. La campagne vise à transformer le nettoyage d'une corvée en une expérience agréable.
L'initiative comprend une publicité de 30 secondes et sera diffusée sur plusieurs plateformes, y compris la télévision connectée (Hulu, Netflix, Prime, YouTube), des affichages numériques, les réseaux sociaux, des présentoirs en magasin et des panneaux d'affichage. La campagne présente également des ambassadeurs de la marque appelés 'Sparkle Squad' et comprend un événement VIP à Coachella.
Le lancement de la campagne est stratégiquement prévu pour la saison du grand nettoyage de printemps, en mettant l'accent sur la présentation du nettoyage comme un acte de soin de soi et de positivité, particulièrement pertinent alors que les maisons continuent de servir d'espaces multifonctionnels pour le travail, le jeu et la détente.
Scotch-Brite von 3M, die führende Marke für Reinigungsschwämme in Amerika, hat eine neue Marketingkampagne mit dem Titel 'Die Helle Seite der Sauberkeit' gestartet, die den Hit 'So Fresh, So Clean' von Outkast präsentiert. Die Kampagne zielt darauf ab, das Putzen von einer lästigen Pflicht in ein angenehmes Erlebnis zu verwandeln.
Die Initiative umfasst einen 30-sekündigen Werbespot und wird über verschiedene Plattformen verteilt, darunter vernetzte Fernseher (Hulu, Netflix, Prime, YouTube), digitale Displays, soziale Medien, Verkaufsdisplays und Plakatwände. Die Kampagne beinhaltet auch Markenbotschafter, die als 'Sparkle Squad' bekannt sind, und umfasst eine VIP-Veranstaltung bei Coachella.
Der Start der Kampagne ist strategisch auf die Frühjahrsputz-Saison abgestimmt und konzentriert sich darauf, das Putzen als Akt der Selbstpflege und Positivität darzustellen, was besonders relevant ist, da die Häuser weiterhin als multifunktionale Räume für Arbeit, Spiel und Entspannung dienen.
- Market leadership position as America's #1 selling scrub sponge brand
- Comprehensive multi-channel marketing campaign across major platforms
- None.
Combining performance, design, and feel-good energy, this new brand campaign invites consumers to turn cleaning into a feel-good experience
As homes continue to evolve into multifunctional spaces for work, play and relaxation, the campaign's energetic 30-second spot aims to transform cleaning from a chore into a powerful act of self-care and positivity. With a wide range of high-performance tools from heavy-duty scrubbers to sleek and stylish cleaning tools, the brand empowers consumers to embrace the satisfaction that comes with a clean, refreshed space.
"This new campaign is an evolution of the Scotch-Brite brand. 'The Brite Side of Clean' is more than a campaign, it's a movement," says Joe Paul, chief marketing officer at 3M Consumer Business Group. "Through it we are tapping into the emotive side of cleaning to connect with our audience where it matters most to them – cleaning is more than just a task; it's a way to reset and refresh. Our goal is to help people find joy in the process with products that match both their unique needs and personal style."
Timed perfectly for the spring-cleaning season, "The Brite Side of Clean" encourages consumers to approach their cleaning rituals with a fresh perspective. At the heart of the campaign is a playful twist on nostalgia, featuring Outkast's iconic early-2000s anthem, "So Fresh, So Clean." With this upbeat track, Scotch-Brite invites everyone to dance through their chores, turning cleaning into a fun, uplifting experience.
'The Brite Side of Clean' taps into the joy of cleaning," says Marie Corcoran, senior manager, Home Care Division at 3M. "We know many people love to sing and dance while they clean, and "So Fresh, So Clean" is the perfect soundtrack to represent this. It's all about turning cleaning into a feel-good experience, where people can embrace the rhythm of life and move from mess to clean with ease. Scotch-Brite is not just helping people clean—we're helping them find their vibe and celebrate the process in a fun and authentic way."
The new campaign includes connected TV on local broadcast, Hulu, Netflix, Prime and YouTube, digital display, organic and paid social, in-store displays, out-of-home advertising/billboards and more. The campaign is supported by a diverse roster of brand ambassadors, known as the "Sparkle Squad," as well as a Scotch-Brite x Chef K Camp Poosh VIP event at Coachella. An additional mix of bespoke and digital advertising will be used to empower consumers to embrace the satisfaction that comes with a clean, refreshed space via Spotify advertising, Google search, and more.
The Scotch-Brite brand invites everyone to experience "The Brite Side of Clean," watch the new 30-second spot featuring "So Fresh, So Clean" now on YouTube.
For more information on Scotch-Brite products and "The Brite Side of Clean" campaign, visit Scotch-Brite.com.
About 3M
3M (NYSE: MMM) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at 3M.com/news.
About Scotch-Brite™
For 65 plus years, the Scotch-Brite™ Brand has been brightening homes and lives with cleaning expertise and innovative solutions that power through tough messes and let you enjoy the feeling of clean. With our ever-expanding line of products, we are a trusted leader in cleaning and a staple in households worldwide. Learn more at scotch-brite.com.
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SOURCE 3M Company
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