MMA.INC Reports 128%* Annualized Revenue Growth for BJJLink, Driven by Explosive SaaS Subscription Growth in first 7 months of 2025
MMA.INC (NYSE American: MMA) reported exceptional growth for its BJJLink platform, with 128% annualized revenue growth and 188% surge in SaaS subscription revenue during the first seven months of 2025. BJJLink, acquired in December 2024, has evolved into a crucial revenue pillar for MMA's combat sports ecosystem.
The platform, which started with 50,000 active students across 802 gyms in 16 countries, has shown significant expansion through new partnerships, including a deal with UFC Gym BJJ to launch 45 new academies in 2025. The company has also signed Clark Gracie as BJJLink's global ambassador, enhancing brand reach and consumer engagement.
BJJLink's growth strategy focuses on international expansion, premium feature launches, and converting trial users to paid subscribers.
MMA.INC (NYSE American: MMA) ha registrato una crescita eccezionale per la sua piattaforma BJJLink, con un incremento annualizzato dei ricavi del 128% e un aumento del 188% dei ricavi da abbonamenti SaaS nei primi sette mesi del 2025. BJJLink, acquisita a dicembre 2024, è diventata un pilastro fondamentale delle entrate nell'ecosistema degli sport da combattimento di MMA.
La piattaforma, partita con 50.000 studenti attivi in 802 palestre distribuite in 16 paesi, ha mostrato una crescita significativa grazie a nuove partnership, tra cui un accordo con UFC Gym BJJ per l'apertura di 45 nuove accademie nel 2025. L'azienda ha inoltre nominato Clark Gracie ambasciatore globale di BJJLink, aumentando la visibilità del marchio e il coinvolgimento dei consumatori.
La strategia di crescita di BJJLink si concentra sull'espansione internazionale, il lancio di funzionalità premium e la conversione degli utenti in prova in abbonati paganti.
MMA.INC (NYSE American: MMA) reportó un crecimiento excepcional para su plataforma BJJLink, con un crecimiento anualizado de ingresos del 128% y un aumento del 188% en ingresos por suscripciones SaaS durante los primeros siete meses de 2025. BJJLink, adquirida en diciembre de 2024, se ha convertido en un pilar clave de ingresos para el ecosistema de deportes de combate de MMA.
La plataforma, que comenzó con 50,000 estudiantes activos en 802 gimnasios en 16 países, ha mostrado una expansión significativa a través de nuevas asociaciones, incluyendo un acuerdo con UFC Gym BJJ para lanzar 45 nuevas academias en 2025. La empresa también ha firmado a Clark Gracie como embajador global de BJJLink, mejorando el alcance de la marca y el compromiso del consumidor.
La estrategia de crecimiento de BJJLink se centra en la expansión internacional, el lanzamiento de funciones premium y la conversión de usuarios en prueba a suscriptores pagos.
MMA.INC (NYSE American: MMA)는 2025년 첫 7개월 동안 연간 매출 성장률 128%와 SaaS 구독 매출 188% 증가라는 뛰어난 성과를 BJJLink 플랫폼에서 보고했습니다. 2024년 12월에 인수된 BJJLink는 MMA의 격투 스포츠 생태계에서 중요한 수익 축으로 자리잡았습니다.
이 플랫폼은 16개국 802개 체육관에서 50,000명의 활성 학생으로 시작해 UFC Gym BJJ와의 제휴를 포함한 새로운 파트너십을 통해 크게 확장되었으며, 2025년에는 45개의 신규 아카데미를 개설할 예정입니다. 또한 회사는 브랜드 인지도와 소비자 참여를 높이기 위해 Clark Gracie를 BJJLink의 글로벌 홍보대사로 임명했습니다.
BJJLink의 성장 전략은 국제적 확장, 프리미엄 기능 출시, 체험 사용자를 유료 구독자로 전환하는 데 중점을 두고 있습니다.
MMA.INC (NYSE American: MMA) a annoncé une croissance exceptionnelle pour sa plateforme BJJLink, avec une croissance annualisée du chiffre d'affaires de 128% et une augmentation de 188% des revenus d'abonnements SaaS au cours des sept premiers mois de 2025. BJJLink, acquise en décembre 2024, est devenue un pilier essentiel des revenus de l'écosystème des sports de combat de MMA.
La plateforme, qui a débuté avec 50 000 étudiants actifs dans 802 salles de sport réparties dans 16 pays, a connu une expansion significative grâce à de nouveaux partenariats, notamment un accord avec UFC Gym BJJ pour lancer 45 nouvelles académies en 2025. L'entreprise a également nommé Clark Gracie ambassadeur mondial de BJJLink, renforçant ainsi la portée de la marque et l'engagement des consommateurs.
La stratégie de croissance de BJJLink se concentre sur l'expansion internationale, le lancement de fonctionnalités premium et la conversion des utilisateurs en période d'essai en abonnés payants.
MMA.INC (NYSE American: MMA) verzeichnete ein außergewöhnliches Wachstum seiner BJJLink-Plattform mit 128% annualisiertem Umsatzwachstum und einem 188%igen Anstieg der SaaS-Abonnement-Einnahmen in den ersten sieben Monaten des Jahres 2025. BJJLink, im Dezember 2024 erworben, hat sich zu einer wichtigen Einnahmequelle im Kampfsport-Ökosystem von MMA entwickelt.
Die Plattform startete mit 50.000 aktiven Schülern in 802 Fitnessstudios in 16 Ländern und zeigte durch neue Partnerschaften, darunter ein Vertrag mit UFC Gym BJJ zur Eröffnung von 45 neuen Akademien im Jahr 2025, ein bedeutendes Wachstum. Das Unternehmen hat zudem Clark Gracie als globalen Botschafter von BJJLink verpflichtet, um die Markenreichweite und das Kundenengagement zu erhöhen.
Die Wachstumsstrategie von BJJLink konzentriert sich auf internationale Expansion, die Einführung von Premium-Funktionen und die Umwandlung von Testnutzern in zahlende Abonnenten.
- None.
- High dependence on trial-to-paid user conversion for future growth
- Significant expansion costs expected for international market entry
Insights
MMA.INC reports exceptional BJJLink growth with 188% SaaS revenue increase, demonstrating successful acquisition strategy and expanding market presence.
MMA.INC's latest financial results for BJJLink reveal impressive performance metrics that deserve careful analysis. The 128% annualized total revenue growth and particularly the 188% annualized growth in SaaS subscription revenue indicate exceptional traction since the December 2024 acquisition.
What makes these figures particularly noteworthy is the revenue composition. The faster growth in SaaS subscription revenue compared to overall revenue suggests BJJLink is successfully shifting toward a higher-margin business model. SaaS revenues are typically stickier, more predictable, and carry higher margins than transaction-based revenues, creating a more valuable and sustainable revenue stream.
The acquisition integration appears to be executing effectively. In just 7 months since acquisition, BJJLink has dramatically accelerated its growth trajectory, validating MMA's acquisition strategy. The partnership with UFC Gym BJJ to launch 45 new BJJ academies in 2025 provides a clear growth vector and customer acquisition pipeline.
Looking at the operational metrics, BJJLink started with 802 gyms across 16 countries serving 50,000 active students at acquisition. The press release indicates "platform growth has accelerated materially" since then, though specific updated figures aren't provided. The mention of increasing average revenue per academy through subscription upgrades and cross-platform integrations suggests effective upselling strategies are working.
Their three-pronged growth strategy focuses on international expansion, enhancing platform stickiness through premium features and integration with MMA's other properties, and converting trial users to paid subscribers. This multi-dimensional approach addresses both user acquisition and monetization simultaneously, which is crucial for sustainable SaaS growth.
Highlights
- SaaS Subscription Growth Surges over
188% ** annualized, highlighting strong market adoption and fueled by rapid onboarding of BJJ academies and strong upsell activity - Total Annualized Revenue Growth exceeds
128% * across SaaS and transaction revenue - These results follow the recently announced partnership with UFC Gym BJJ, a global gym franchise partnership expected to launch over 45 new BJJ academies in 2025
- Brand reach and consumer engagement of BJJLink has been further amplified through the signing of Clark Gracie as BJJLink’s global ambassador
New York, NY, Aug. 06, 2025 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), the leading technology driven ecosystem in global combat sports, today announced that its BJJLink business has delivered annualized revenue growth of
BJJLink’s revenue model is comprised of recurring SaaS subscription income and transaction fees from its payment platform. Notably, SaaS subscription revenue surged
“As we move into the second half of 2025, BJJLink has become a very important and potent new revenue pillar for MMA. We believe BJJLink is the world’s best software platform for Jiu Jitsu academies and this fuels our very bullish expectations for its growth in the coming years,” said Nick Langton, Founder and CEO of MMA. “We believe these results validate both the strength of our product and the scalability and stickiness of SaaS revenues, underlined by our delivery of real value to gym owners, coaches and athletes, positioning us for continued growth and industry leadership.”
Since its acquisition in December 2024, BJJLink serves as the Company’s flagship software product. It is a central piece of infrastructure supporting operations throughout MMA’s ecosystem, which includes MixedMartialArts.com, TrainAlta, and Hype. Upon acquisition, BJJLink had over 50,000 active students across 802 gyms in 16 countries. Since then, platform growth has accelerated materially, and average revenue per academy continues to rise through subscription upgrades and cross platform integrations.
Looking forward, MMA anticipates BJJLink will:
- Continue expansion into international markets including Europe, Latin America, and Asia;
- Increase platform stickiness through premium feature launches and integration with MMA’s community and consumer brands; and
- Ongoing conversion of 30-day trial users to paid premium subscribers, strengthening margin profile and recurring revenue base.
BJJLink’s growth reaffirms MMA’s broader mission to modernize and digitize the global martial arts industry. The Company remains committed to delivering scalable technology solutions that support its vision of connecting and empowering martial arts gyms, coaches and practitioners worldwide.
* The
** The
About Mixed Martial Arts Group Limited
Mixed Martial Arts Group Limited (MMA.Inc) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:
| ● | TrainAlta: A platform that transforms MMA fans into active participants through structured training programs. | |
| ● | Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences. | |
| ● | MixedMartialArts.com: The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum. | |
| ● | BJJLink: A leading gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization. | |
With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.
For more information, visit www.mma.inc or follow us on social media:
| ● | Facebook: TrainAlta | |
| ● | Instagram: @TrainAlta | |
| ● | X: @AltaGlobalGroup | |
| ● | LinkedIn: MMA.inc | |
Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media Contacts
Mixed Martial Arts Group Limited
E: peter@mma.inc
FAQ
What is BJJLink's revenue growth rate for MMA stock in 2025?
How many gyms and students does BJJLink (MMA) have?
What is the new partnership between MMA's BJJLink and UFC Gym BJJ?
Who is BJJLink's new global ambassador?
What are BJJLink's expansion plans under MMA?
