Minim Launches Live Shopping Experience With HSN
Minim, Inc. (NASDAQ: MINM) is set to debut its live shopping segment on HSN on December 26, 2022. This collaboration allows consumers to purchase Motorola's home networking products, including the Motorola Q11 WiFi 6 Mesh Router System, during a live broadcast. The segment aims to enhance customer engagement and showcase the benefits of secure home networks. Executives believe this venture aligns with growing consumer interest in their products, setting the stage for deeper brand connections through HSN's platform.
- Launch of live shopping segment with HSN on December 26, 2022.
- Engagement with consumers through interactive shopping experience.
- Increased visibility for Motorola's home networking products.
- None.
Broadcast Shopping Segment Showcases Home Network Security Upgrades With Motorola WiFi 6 Mesh Portfolio
MANCHESTER, NH, Dec. 22, 2022 (GLOBE NEWSWIRE) -- ia NewMediaWire – Minim, Inc., (NASDAQ: MINM), the creator of intelligent networking products under the Motorola brand, today announces its debut into live shopping with HSN, a leader in live stream shopping and on-air storytelling. The company’s first live shopping event will offer HSN viewers an engaging platform to purchase products from Motorola's home networking portfolio.
Hosted across HSN's streaming platforms, Minim's premiere segment will show viewers how to simplify and secure their home networks using the Motorola Q11 WiFi 6 Mesh Router System and motosync mobile app. HSN Guest Host and Lifestyle Expert Julie Truster will lead the segment, offering an exclusive limited-time deal on Motorola's well-reviewed WiFi 6 mesh system. The pilot will debut following the Christmas holiday on Monday, December 26th.
"The company's recent expansions with leading e-commerce companies have revealed how consumers are embracing our products," said Cristina Martinho, Vice President of Performance Marketing at Minim. "HSN’s engaging platform is a great way for Minim to tell their brand story and forge deeper connections with our audience."
The launch of the Motorola Q11 on HSN's platform marks Minim's first venture into live shopping entertainment. Following the broadcast, all content will be available on a dedicated product page currently live on HSN's website.
For more information about the entire portfolio of Motorola home network devices, please visit www.MotorolaNetwork.com.
About Minim
Minim, Inc., (NASDAQ: MINM) was born in 1977 as a networking company and now delivers intelligent software to protect and improve the WiFi connections we depend on to work, learn, and live. Minim’s cloud platform powers intuitive apps and a variety of routers, helping customers take control of their connected experience and privacy. Headquartered in Manchester, N.H., Minim holds the exclusive global license to design and manufacture consumer networking products under the Motorola brand. To learn more, visit https://www.minim.com.
MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license.
Media Contact:
Scott Harvin at (843)693-0298 or scotth@minim.com
Investor Relations Contact:
James Carbonara, Hayden IR at (646) 755-7412 or james@haydenir.com
About Motorola Strategic Brand Partnerships
For over 90 years the Motorola brand has been known around the world for high quality, innovative and trusted products. Motorola’s Strategic Brand Partnership program seeks to leverage the power of this iconic brand by teaming with dynamic companies who offer unique, high-quality products that enrich consumers’ lives. Strategic brand partners work closely with Motorola engineers while developing and manufacturing their products, ensuring that their products meet the exacting safety, quality, and reliability standards that consumers have come to expect from Motorola. To learn more about Motorola strategic brand partnerships, follow us @ShopMotorola.
Forward-Looking Statements
This press release contains “forward-looking statements”, within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to Minim’s plans, expectations, and intentions. Actual results may be materially different from expectations as a result of known and unknown risks, including: risks associated with Minim’s potential inability to realize intended benefits of the acquisition by merger of Zoom Connectivity, Inc.; the potential increase in tariffs on the company's imports; potential supply interruptions from manufacturing the company’s products in Vietnam; risks relating to global semiconductor shortages; potential changes in NAFTA; the potential need for additional funding which Minim may be unable to obtain; declining demand for certain of Minim’s products; delays, unanticipated costs, interruptions or other uncertainties associated with Minim’s production and shipping; Minim’s reliance on several key outsourcing partners; uncertainty of key customers’ plans and orders; risks relating to product certifications; Minim’s dependence on key employees; uncertainty of new product development, including certification and overall project delays, budget overruns; the risk that newly introduced products may contain undetected errors or defects or otherwise not perform as anticipated; costs and senior management distractions due to patent related matters; risks from a material weakness in our internal control over financial reporting; the impact of the COVID-19 pandemic; and other risks set forth in Minim’s filings with the Securities and Exchange Commission. Minim cautions readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Minim expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any such statements to reflect any change in Minim’s expectations or any change in events, conditions or circumstance on which any such statement is based.
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