MGP Offers New Proterra® Plant-Based Crumbles for Foodservice Industry

Rhea-AI Summary

MGP Ingredients, Inc. (MGPI) has launched Proterra® Crumbles, a line of chef-seasoned plant-based protein developed for foodservice, addressing the growing consumer demand for flavorful plant-based options. Ready in minutes, these pea protein crumbles come in global-inspired flavors like Zesty Chimichurri and Savory Barbacoa. They are Non-GMO, Kosher, and Halal certified, with a 12-month shelf life, minimizing waste for operators. The product is aimed at college cafeterias, capitalizing on Gen Z's preference for meatless meals.

Positive

• Launch of Proterra Crumbles targeting the growing demand for plant-based protein.
• Proterra Crumbles are ready to serve in minutes, enhancing operational efficiency.
• Offers global-inspired flavors, increasing versatility in foodservice menus.
• Non-GMO, Kosher, and Halal certified, appealing to health-conscious consumers.
• Shelf-stable with a 12-month shelf life, reducing costs for operators.

Negative

• None.

Innovative product addresses both operator and consumer needs

ATCHISON, Kan., Sept. 26, 2022 /PRNewswire/ -- MGP Ingredients, Inc., (MGPI: Nasdaq) announces the launch of Proterra® Crumbles, a line of chef-seasoned plant-based protein crumbles developed for foodservice operations. Ready to serve in just minutes, Proterra pea protein crumbles can help cafeterias meet growing consumer demand for plant-based foods that are both flavorful and satisfying.

Proterra's global-inspired flavors –Zesty Chimichurri and Savory Barbacoa, with more flavors under development – are the basis for versatile dishes that can be served throughout the day.

The new product line is MGP's first for the foodservice channel. The maker of specialty wheat proteins and starches leveraged 30 years' leadership in textured protein technology and the expertise of its Culinary Chef to create Proterra crumbles.

"Demand is exploding for alternatives to meat proteins," said Michael Buttshaw, MGP Vice President of Ingredient Solutions Sales and R&D. "The challenge is to create plant-based alternatives that taste good and have a texture and mouthfeel similar to meat. Proterra delivers on both."

Proterra meets other criteria that matter to consumers, including its simple label (pea protein and seasoning mix), minimum processing and Kosher and Halal certification. Proterra Crumbles are also Non-GMO Project Verified and free from major allergens.

For operators, Proterra is an economical and operationally sound choice because it doesn't contain water, reducing shipping and storage costs. It is shelf-stable and has a 12-month shelf life. In addition, Proterra has excellent holding and reheating characteristics after it is prepared, which helps minimize waste.

"We are excited about Proterra and its potential in foodservice," Buttshaw said. "We see significant opportunity in college and university cafeterias, where a younger demographic desires foods that are better for the planet."

Research from the Food Institute found that nearly 80% of Gen Z chooses meatless meals one to two times per week.

Proterra Crumbles are packaged in 2.5-pound bags, making 63 half-cup servings with 80 calories and 11 grams of protein.

For more information or to request samples visit ProterraProteins.com.

About MGP 
MGP Ingredients, Inc. (Nasdaq: MGPI) is a leading producer of food ingredient solutions, premium distilled spirits and branded spirits. Since 1941, we have combined our expertise and energy aimed at formulating excellence, bringing product ideas to life collaboratively with our customers.

The transformation of American grain into something more is in the soul of our people, products, and history. We're devoted to unlocking the creative potential of this extraordinary resource. Our Ingredient Solutions segment offers specialty proteins and starches that help customers harness the power of plants and provide a host of functional, nutritional and sensory benefits for a wide range of food products.

For more information visit mgpingredients.com.

Media Contact: Patrick Barry, 314.540.3865, patrick@byrnepr.net
Investor Contact: Mike Houston, 646.475.2998, investor.relations@mgpingredients.com

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SOURCE MGP Ingredients, Inc.

FAQ

What are Proterra Crumbles by MGP Ingredients?

Proterra Crumbles are chef-seasoned, plant-based protein crumbles developed for foodservice operations, designed to meet consumer demand for flavorful and satisfying plant-based foods.

When was Proterra Crumbles launched?

Proterra Crumbles were launched on September 26, 2022.

What are the key features of Proterra Crumbles?

Proterra Crumbles are Non-GMO, Kosher, and Halal certified, with a simple label, 12-month shelf life, and come in globally-inspired flavors like Zesty Chimichurri and Savory Barbacoa.

How do Proterra Crumbles benefit foodservice operators?

They are economical, shelf-stable, reduce shipping costs, and have excellent holding and reheating characteristics, minimizing waste.

What nutritional information is available for Proterra Crumbles?

Each 2.5-pound bag makes 63 half-cup servings with 80 calories and 11 grams of protein.