MGP Launches 2021 George Remus® Bourbon Single Barrel Program
MGP (Nasdaq: MGPI) has introduced the 2021 George Remus Bourbon Single Barrel Program, featuring selections at cask strength with two unique mash bills that highlight MGP's high-rye bourbon profile. Retailers can engage virtually with the distillery team to select their preferences, with customizable labels enhancing the collectible appeal. Pre-sales are open until March 15, 2021, with shipments scheduled for September 2021 to correspond with National Bourbon Month. MGP aims to support partners with marketing strategies to target discerning bourbon enthusiasts.
- Launch of the 2021 George Remus Bourbon Single Barrel Program enhances product portfolio.
- Retailers can customize labels, increasing marketing and collectible value.
- Virtual engagement with distillery team offers personalized customer experience.
- None.
LAWRENCEBURG, Ind., Jan. 14, 2021 /PRNewswire/ -- MGP (Nasdaq: MGPI) has launched the New Year with the release of their 2021 George Remus Bourbon Single Barrel Program. George Remus Single Barrel selections will be offered at cask strength in two mash bills that reflect MGP's signature high-rye bourbon character. Participating accounts in the Single Barrel program are invited to connect virtually with the distillery team in Lawrenceburg to taste, select and order their preferred mash bills. Participating retailers can also opt to customize the label on their 2021 Single Barrel Selection to enhance the collectible aspect of this special offering. George Remus Bourbon Single Barrels are available for pre-sell until March 15.
"The Remus Family of Bourbon Whiskies exemplifies MGP's expertise in distilling, aging and blending. Our Single Barrel program offers an exciting complement to our Bourbon portfolio and allows us to showcase our historic high-rye mash bills," says Andrew Mansinne, Vice President of Brands, MGP. "We're thrilled to expand this year's program with a renewed commitment to support our partners with marketing support tailored to reach the most discriminating Bourbon consumers."
Bottled annually, the George Remus Single Barrel Bourbon will be shipped to each participating retailer by September 2021, to coincide with National Bourbon Month. Partners can also "Order the Barrel" to proudly display their custom-stenciled private selections.
For more information, please contact Helen Gregory or Amanda Davis.
About George Remus® Straight Bourbon Whiskey
George Remus, a bourbon brand named after the legendary "King of the Bootleggers," is crafted by MGP at their historic Lawrenceburg, Indiana distillery. George Remus Straight Bourbon Whiskey is a high-rye blend of Bourbon whiskies, aged over four years, with a hint of vanilla, a maple aroma, and a sweet-yet-characteristic rye flavor (SRP:
About MGP
Founded in 1941, MGP (Nasdaq: MGPI) is a leading supplier of premium distilled spirits and specialty wheat proteins and starches. Distilled spirits include bourbon and rye whiskeys, gins and vodkas, which are carefully crafted through a combination of art and science backed by a long history of experience. The company's proteins and starches are created in the same manner and provide a host of functional, nutritional and sensory benefits for a wide range of food products. MGP additionally is a top producer of high-quality industrial alcohol for use in both food and non-food applications. The company is headquartered in Atchison, Kansas, where distilled alcohol products and food ingredients are produced. Premium spirits are also distilled in Washington, D.C., and distilled and matured at the company's facility in Lawrenceburg, Indiana. For more information, visit mgpingredients.com.
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SOURCE MGP
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