WeTV Partners With Magnite to Enhance Video Inventory Monetisation
WeTV has selected Magnite's ad tech stack to enhance monetization of its video inventory. The partnership leverages BidLink solution within Magnite's SpringServe ad server to scale programmatically, while Magnite Streaming and DV+ SSPs will help maximize inventory value. WeTV, which launched in Southeast Asia in 2019, delivers premium Chinese dramas, variety shows, anime, and original content. The SpringServe ad server creates operational efficiencies and improves monetization opportunities while BidLink enables competition between traditional-direct and programmatic campaigns across multiple integrated SSPs to boost yield and increase revenue.
WeTV ha selezionato il stack tecnologico pubblicitario di Magnite per migliorare la monetizzazione del suo inventario video. La partnership sfrutta la soluzione BidLink all'interno del server pubblicitario SpringServe di Magnite per scalare in modo programmatico, mentre Magnite Streaming e DV+ SSP contribuiranno a massimizzare il valore dell'inventario. WeTV, lanciata nel Sud-Est asiatico nel 2019, offre drammi cinesi premium, show di varietà, anime e contenuti originali. Il server pubblicitario SpringServe crea efficienze operative e migliora le opportunità di monetizzazione, mentre BidLink consente la competizione tra campagne tradizionali e programmatiche integrate su più SSP per aumentare il rendimento e incrementare i ricavi.
WeTV ha seleccionado el stack tecnológico publicitario de Magnite para mejorar la monetización de su inventario de video. La asociación aprovecha la solución BidLink dentro del servidor publicitario SpringServe de Magnite para escalar de manera programática, mientras que Magnite Streaming y DV+ SSP ayudarán a maximizar el valor del inventario. WeTV, que se lanzó en el Sudeste Asiático en 2019, ofrece dramas chinos premium, programas de variedades, anime y contenido original. El servidor publicitario SpringServe crea eficiencias operativas y mejora las oportunidades de monetización, mientras que BidLink permite la competencia entre campañas tradicionales y programáticas a través de múltiples SSP integrados para aumentar el rendimiento e incrementar ingresos.
WeTV는 비디오 재고의 수익을 향상시키기 위해 Magnite의 광고 기술 스택을 선택했습니다. 이 파트너십은 Magnite의 SpringServe 광고 서버 내에서 BidLink 솔루션을 활용하여 프로그래머틱 방식으로 확장하며, Magnite Streaming 및 DV+ SSP가 재고 가치를 극대화하는 데 도움을 줍니다. 2019년에 동남아시아에서 출시된 WeTV는 프리미엄 중국 드라마, 버라이어티 쇼, 애니메이션 및 원본 콘텐츠를 제공합니다. SpringServe 광고 서버는 운영 효율성을 생성하고 수익화 기회를 개선하며, BidLink는 여러 통합 SSP를 통해 전통적인 직접 캠페인과 프로그래머틱 캠페인 간의 경쟁을 가능하게 하여 수익성을 높이고 수익을 증가시킵니다.
WeTV a sélectionné la pile technologique publicitaire de Magnite pour améliorer la monétisation de son inventaire vidéo. Ce partenariat exploite la solution BidLink au sein du serveur publicitaire SpringServe de Magnite pour évoluer de manière programmatique, tandis que Magnite Streaming et DV+ SSP contribueront à maximiser la valeur de l'inventaire. WeTV, lancée en Asie du Sud-Est en 2019, propose des dramas chinois premium, des variétés, des anime et du contenu original. Le serveur publicitaire SpringServe crée des efficiencies opérationnelles et améliore les opportunités de monétisation, tandis que BidLink permet la concurrence entre les campagnes directes traditionnelles et programmatique sur plusieurs SSP intégrés pour augmenter le rendement et les revenus.
WeTV hat den Werbetechnologiestack von Magnite ausgewählt, um die Monetarisierung seines Videoinventars zu verbessern. Die Partnerschaft nutzt die BidLink-Lösung innerhalb des SpringServe-Werbeservers von Magnite für eine programmgesteuerte Skalierung, während Magnite Streaming und DV+ SSPs dazu beitragen, den Inventarwert zu maximieren. WeTV, das 2019 in Südostasien gestartet wurde, bietet hochwertige chinesische Dramen, Variety Shows, Anime und Originalinhalte an. Der SpringServe-Werbeserver schafft operationale Effizienzen und verbessert die Monetarisierungsmöglichkeiten, während BidLink den Wettbewerb zwischen traditionellen direkten und programmgesteuerten Kampagnen über mehrere integrierte SSPs ermöglicht, um die Erträge zu steigern und die Einnahmen zu erhöhen.
- Partnership with major Southeast Asian streaming platform expands Magnite's market presence
- Integration enables new revenue streams through programmatic advertising
- Technology solution helps maximize inventory value and fill rates
- None.
Insights
This partnership marks a significant advancement in WeTV's monetization strategy, particularly in the growing Southeast Asian streaming market. The implementation of Magnite's BidLink and SpringServe technology stack represents a strategic upgrade that could meaningfully impact
The integration enables WeTV to optimize ad inventory through programmatic channels while maintaining traditional direct sales, potentially increasing fill rates and CPMs. This dual-approach monetization strategy is particularly valuable in Southeast Asia's rapidly evolving digital advertising landscape, where programmatic advertising is gaining significant traction. The partnership could strengthen Magnite's position in the region's competitive ad-tech space.
BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmatically
SINGAPORE, Dec. 02, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV earn the full value of their inventory.
Having launched in Southeast Asia in 2019, WeTV delivers premium Chinese dramas, variety shows, anime, as well as original and local content across the region and continues to grow exponentially year over year as streaming becomes a mainstay in consumer budgets.
Magnite’s SpringServe ad server helps create operational efficiencies and improve monetisation opportunities for media owners like WeTV, while offering tools that allow audiences to enjoy the best possible viewing experience. Using SpringServe’s BidLink will help WeTV intelligently integrate programmatic demand into their ad stack, and enable competition between traditional-direct and programmatic campaigns across multiple integrated SSPs. This helps boost yield and increase revenue by monetising opportunities that might have otherwise gone unfilled.
“As WeTV grows in popularity, we’re committed to meeting our audiences’ growing demand for diverse, high quality shows and bringing them a premium entertainment experience,” said Mary Yeo, Head of Commercial at WeTV. “This mission requires a forward-thinking partner who can provide the technology and strategic guidance we need to be successful, and we look forward to leveraging Magnite's expertise to provide the technology and strategic support to turn this vision into reality.”
“We’re excited to be supporting one of Southeast Asia’s largest video streaming platforms in their quest to scale programmatically while preserving the experience for viewers,” said Gavin Buxton, Managing Director, Asia at Magnite. “BidLink helps media owners level up their programmatic capabilities and increase revenue potential. Combined with the power of Magnite’s SSPs, we’re confident in the opportunities this partnership will unlock.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About WeTV
WeTV is an Asian streaming service that sees the creation of premier video-on-demand (VOD) and provides over-the-top (OTT) local content. The streaming service provides content from around the region, including selected Chinese, Indonesian, Malaysian, Philippines and Thai drama series, movies, variety and anime. Operating on a freemium model, users can access content without the need for a paid subscription and premium content at a small fee. WeTV is available on the browser at wetv.vip , or on the WeTV application that can be downloaded from the Apple Store for iOS users and the Google Play Store for Android users.
Media Contact:
Megan Hughes
mhughes@magnite.com
FAQ
What technology solutions is WeTV implementing through the Magnite (MGNI) partnership?
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