Magnite Gets Highest Score for ‘Current Offering’ in Leading SSP Report
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, achieved the highest score in the current offering category among ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms Q4 2024 report. The company received Forrester's highest possible rating in 18 criteria, including Innovation, Desktop & Mobile Display, and Inventory Quality. The report highlighted Magnite's strength in streaming channels, demand facilitation expertise, and technical competence in supporting monetization across online video, audio, mobile app, and complex media. Magnite was the only vendor to receive perfect scores in User Interface and Supporting Services categories.
Magnite (NASDAQ: MGNI), la più grande azienda indipendente di advertising sell-side, ha ottenuto il punteggio più alto nella categoria delle offerte attuali tra dieci fornitori valutati nel report The Forrester Wave™: Sell-Side Platforms Q4 2024. L'azienda ha ricevuto il massimo punteggio possibile in 18 criteri, tra cui Innovazione, Display Desktop e Mobile e Qualità dell'Inventario. Il report ha messo in evidenza la forza di Magnite nei canali di streaming, l'esperienza nella facilitazione della domanda e la competenza tecnica nel supportare la monetizzazione attraverso video online, audio, app mobili e media complessi. Magnite è stato l'unico fornitore a ottenere punteggi perfetti nelle categorie Interfaccia Utente e Servizi di Supporto.
Magnite (NASDAQ: MGNI), la mayor empresa independiente de publicidad sell-side, alcanzó la puntuación más alta en la categoría de ofertas actuales entre diez proveedores evaluados en el informe The Forrester Wave™: Sell-Side Platforms Q4 2024. La compañía recibió la máxima calificación posible en 18 criterios, incluidos Innovación, Display de Escritorio y Móvil, y Calidad de Inventario. El informe destacó la fortaleza de Magnite en los canales de streaming, la experiencia en facilitación de la demanda y la competencia técnica en el apoyo a la monetización a través de video en línea, audio, aplicaciones móviles y medios complejos. Magnite fue el único proveedor en recibir calificaciones perfectas en las categorías de Interfaz de Usuario y Servicios de Soporte.
매그나이트 (NASDAQ: MGNI), 최대 독립 광고 판매 측 회사는 2024년 4분기 보고서인 The Forrester Wave™: Sell-Side Platforms에서 평가된 10개 공급업체 중 현재 제공 범주에서 가장 높은 점수를 받았습니다. 이 회사는 혁신, 데스크탑 및 모바일 디스플레이, 재고 품질을 포함해 18가지 기준에서 포레스터의 가능한 최대 평가를 받았습니다. 보고서는 스트리밍 채널에서의 매그나이트의 강점, 수요 촉진 전문성, 온라인 비디오, 오디오, 모바일 앱 및 복잡한 미디어를 통한 수익화 지원의 기술적 역량을 강조했습니다. 매그나이트는 사용자 인터페이스 및 지원 서비스 카테고리에서 완벽한 점수를 받은 유일한 공급업체였습니다.
Magnite (NASDAQ: MGNI), la plus grande entreprise indépendante de publicité sell-side, a obtenu le meilleur score dans la catégorie des offres actuelles parmi dix fournisseurs évalués dans le rapport The Forrester Wave™: Sell-Side Platforms Q4 2024. L'entreprise a reçu la note maximale de Forrester dans 18 critères, y compris l'innovation, l'affichage sur bureau et mobile, et la qualité de l'inventaire. Le rapport a mis en avant la force de Magnite dans les chaînes de streaming, l'expertise dans la facilitation de la demande et la compétence technique pour soutenir la monétisation à travers la vidéo en ligne, l'audio, les applications mobiles et les médias complexes. Magnite a été le seul fournisseur à obtenir des scores parfaits dans les catégories Interface Utilisateur et Services de Support.
Magnite (NASDAQ: MGNI), das größte unabhängige Verkaufswerbung-Unternehmen, erzielte die höchste Bewertung in der aktuellen Angebotskategorie unter zehn Anbietern, die im Bericht The Forrester Wave™: Sell-Side Platforms Q4 2024 bewertet wurden. Das Unternehmen erhielt die höchstmögliche Bewertung in 18 Kriterien, darunter Innovation, Desktop- und Mobile-Display sowie Inventarqualität. Der Bericht hob Magnites Stärke in Streaming-Kanälen, Fachwissen in der Nachfragesteuerung und technische Kompetenz bei der Unterstützung der Monetarisierung über Online-Video, Audio, mobile Apps und komplexe Medien hervor. Magnite war der einzige Anbieter, der in den Kategorien Benutzeroberfläche und Unterstützungsdienste perfekte Bewertungen erhielt.
- Highest score in current offering category among 10 vendors in Forrester Wave report
- Received highest possible rating in 18 evaluation criteria
- Only vendor to achieve perfect scores in User Interface and Supporting Services
- Strong technical capabilities in monetization across multiple media formats
- None.
Insights
This recognition from Forrester, while prestigious, has minimal direct impact on Magnite's financial performance or stock value. The high scores in 18 criteria, including innovation and streaming channels, validate Magnite's technical capabilities but don't translate to immediate revenue growth or market share gains.
The report highlights Magnite's strategic positioning in key growth areas like streaming and addressability solutions, which could support long-term competitive advantages. However, without specific financial metrics or business impact data, this recognition serves more as a marketing tool than a material business catalyst.
For investors, while this reinforces Magnite's market leadership in sell-side advertising technology, it's important to focus on upcoming financial results and actual client adoption metrics for a more meaningful assessment of the company's performance.
Analyst firm recognizes company’s streaming channel strength and demand facilitation expertise
NEW YORK, Nov. 04, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognized with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, authored by Forrester Senior Analyst Mo Allibhai, cites Magnite’s strength in streaming channels and demand facilitation expertise. In addition, Magnite received Forrester’s highest rating possible in 18 criteria, including Innovation, Desktop & Mobile Display, Open Standards & Transparency, Inventory Quality, and Deployment, Training & Ongoing Support.
“More than ever, publishers need partners that have an eye to the future and whose every decision is geared to help them win,” said Adam Soroca, Chief Product Officer at Magnite. “We believe this recognition validates our leadership not just in streaming and our expertise in driving unique demand, but in a broad range of categories. In fact, we are honored to have been given the highest ratings possible in more categories than any other vendor evaluated. Thank you to the Magnite team for their hard work in building a series of offerings that are truly exceptional.”
Read the full report here to see the detailed evaluation.
Other key takeaways from The Forrester Wave™:
- Magnite received more 5/5 ratings than any other vendor evaluated, and was the only vendor to receive a 5/5 rating in two criteria, User Interface and Supporting Services and Offerings.
- Forrester noted Magnite’s technical competence in supporting monetization across online video, audio, mobile app, and complex media such as major event live streams.
- The report also mentioned Magnite’s deep knowledge of how to leverage signal partnerships to build addressability solutions in new environments.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Charlstie Veith
cveith@magnite.com
516-300-3569
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