Magnite Empowers TCL’s Ad-Supported Business with Streaming Technology Suite Integration
Magnite (MGNI) announced that TCL, the world's second-largest TV manufacturer, has chosen Magnite to enhance its streaming strategy and ad-supported business. TCL will implement Magnite's SpringServe ad server and streaming platform to manage their premium inventory. TCL shipped 25.26 million TV units in 2023, securing a 12.5% market share, and their streaming service, TCL Channel, has over 24 million global members. The partnership aims to optimize viewer experience through custom tiles and pause ad units while providing valuable insights to advertisers.
Magnite (MGNI) ha annunciato che TCL, il secondo produttore di TV al mondo, ha scelto Magnite per migliorare la sua strategia di streaming e il business supportato da pubblicità. TCL implementerà il server pubblicitario SpringServe di Magnite e la piattaforma di streaming per gestire il proprio inventario premium. TCL ha spedito 25,26 milioni di unità TV nel 2023, assicurandosi una quota di mercato del 12,5%, e il loro servizio di streaming, TCL Channel, conta oltre 24 milioni di membri a livello globale. La partnership mira a ottimizzare l'esperienza degli spettatori attraverso riquadri personalizzati e unità pubblicitarie di pausa, offrendo al contempo preziose informazioni agli inserzionisti.
Magnite (MGNI) anunció que TCL, el segundo fabricante de televisores más grande del mundo, ha elegido a Magnite para mejorar su estrategia de streaming y su negocio soportado por publicidad. TCL implementará el servidor de anuncios SpringServe de Magnite y la plataforma de streaming para gestionar su inventario premium. TCL envió 25,26 millones de unidades de TV en 2023, asegurando una cuota de mercado del 12,5%, y su servicio de streaming, TCL Channel, tiene más de 24 millones de miembros a nivel global. La asociación tiene como objetivo optimizar la experiencia del espectador a través de azulejos personalizados y unidades de anuncios de pausa, mientras proporciona valiosos conocimientos a los anunciantes.
Magnite (MGNI)는 세계에서 두 번째로 큰 TV 제조업체인 TCL이 Magnite를 선택하여 스트리밍 전략과 광고 지원 비즈니스를 강화했다고 발표했습니다. TCL은 프리미엄 인벤토리를 관리하기 위해 Magnite의 SpringServe 광고 서버 및 스트리밍 플랫폼을 구현할 것입니다. TCL은 2023년에 2526만 대의 TV를 출하했습니다, 12.5%의 시장 점유율을 확보했으며, 그들의 스트리밍 서비스인 TCL Channel은 전 세계 2400만 명 이상의 회원을 보유하고 있습니다. 이 파트너십은 맞춤형 타일과 일시 정지 광고 단위를 통해 시청자 경험을 최적화하고, 광고주에게 귀중한 통찰력을 제공합니다.
Magnite (MGNI) a annoncé que TCL, le deuxième plus grand fabricant de téléviseurs au monde, a choisi Magnite pour améliorer sa stratégie de streaming et son activité soutenue par la publicité. TCL mettra en œuvre le serveur publicitaire SpringServe de Magnite et la plateforme de streaming pour gérer son inventaire premium. TCL a expédié 25,26 millions d'unités de télévision en 2023, assurant une part de marché de 12,5%, et son service de streaming, TCL Channel, compte plus de 24 millions de membres dans le monde. Le partenariat vise à optimiser l'expérience des spectateurs grâce à des tuiles personnalisées et des unités publicitaires de pause tout en fournissant des informations précieuses aux annonceurs.
Magnite (MGNI) hat bekannt gegeben, dass TCL, der zweitgrößte TV-Hersteller der Welt, sich für Magnite entschieden hat, um seine Streaming-Strategie und das werbefinanzierte Geschäft zu verbessern. TCL wird den SpringServe-Anzeigenserver und die Streaming-Plattform von Magnite implementieren, um ihr Premium-Inventar zu verwalten. TCL hat im Jahr 2023 25,26 Millionen TV-Geräte ausgeliefert, was einen Marktanteil von 12,5% sichert, und ihr Streaming-Dienst, TCL Channel, hat über 24 Millionen globale Mitglieder. Die Partnerschaft zielt darauf ab, das Zuschauererlebnis durch benutzerdefinierte Kacheln und Pausenanzeigen zu optimieren und gleichzeitig wertvolle Einblicke für Werbetreibende zu bieten.
- Partnership with TCL, the world's second-largest TV manufacturer
- Access to TCL Channel's 24 million global members for ad inventory
- Integration with a company holding 12.5% global TV market share
- Expansion into premium OEM inventory market
- None.
Insights
This partnership represents a significant strategic win for Magnite in the Connected TV (CTV) advertising space. TCL's position as the second-largest TV manufacturer globally with a
The integration of Magnite's SpringServe ad server and streaming platform positions them to capture a larger share of the premium CTV advertising market. This deal strengthens Magnite's position in the OEM space and could lead to increased revenue streams through ad serving and inventory monetization. The partnership's focus on the US market, the world's largest advertising market, suggests significant revenue potential.
The technical implementation of SpringServe's ad serving capabilities, including custom tiles and pause ad units, demonstrates an advanced approach to CTV monetization. This integration allows for sophisticated ad delivery while maintaining viewer experience quality - a important factor in streaming success. The platform's ability to provide buyer insights and manage diverse ad formats positions Magnite as a comprehensive solution provider in the CTV ecosystem.
Leading consumer electronics brand to leverage Magnite’s ad server and SSP to enhance the viewer experience and capture the full value of their inventory
NEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced TCL, one of the world’s best-selling consumer electronics brands and leading technology companies, has selected Magnite to elevate its streaming strategy and strengthen its ad-supported business. TCL will use Magnite’s SpringServe ad server to enhance the viewer experience and leverage Magnite’s streaming platform to capture the value of their premium inventory.
For two consecutive years, TCL has upheld its second-place standing in both the global and US TV market by brand, shipping a total of 25.26 million TV units in 2023, securing a
Magnite technology helps publishers seamlessly manage the complexities of video advertising, and will play an important role in supporting TCL as they introduce more innovations into their streaming strategy. TCL will implement various custom tiles and pause ad units leveraging the SpringServe ad serving platform. Looking ahead, Magnite will work with TCL to help provide buyers with insights to better inform their advertising decisions.
“As we leverage our global standing to build our US advertising business, it’s imperative that we work with strategic partners who can help ensure our foray into the largest ad market in the world is successful,” said Jeremy Straight, VP of TCL FFalcon Ads. “Working with Magnite ensures we have invaluable tools and resources to be a destination for premium inventory. Their best-in-class technology and service in addition to relationships with premium demand partners will allow us to meet the unique needs of advertisers in this market.”
“Magnite continues to be the preferred partner for leading OEMs, which signals confidence in the strength of our technology to support their unique needs,” said Ryan Kenney, SVP, Streaming Platform at Magnite. “A solution that can manage diverse formats while keeping the viewer experience seamless is key in today’s streaming landscape, and we’re pleased that TCL has chosen us to help them tackle these opportunities across their content spectrum. Advertisers looking to reach audiences across premium OEM inventory can turn to Magnite as the gateway to accessing these valuable environments at scale.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About TCL
TCL Electronics (1070.HK) is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.
Visit the TCL website at https://www.tcl.com.
Media Contact:
Megan Hughes
mhughes@magnite.com
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