LG Ad Solutions Renews Global Partnership with Magnite
Magnite and LG Ad Solutions have renewed their global partnership across North America, APAC, and EMEA. The collaboration has shown remarkable growth, with LG Ad Solutions' programmatic spend increasing by 103% on Magnite's Streaming SSP. LG is utilizing Magnite's SpringServe ad server for new activations, including its webOS all-in-one smart platform.
The partnership enhancement enables advertisers to access premium video inventory through Magnite's ClearLine self-service solution, with full transparency and control. In the first half of next year, advertisers will be able to use LG's proprietary first-party data and unique ad formats on the LG Home Screen through the programmatic ecosystem.
Magnite e LG Ad Solutions hanno rinnovato la loro partnership globale in Nord America, APAC ed EMEA. La collaborazione ha mostrato una crescita notevole, con la spesa programmatica di LG Ad Solutions che è aumentata del 103% sulla Streaming SSP di Magnite. LG sta utilizzando il server pubblicitario SpringServe di Magnite per nuove attivazioni, inclusa la sua piattaforma smart webOS all-in-one.
Il potenziamento della partnership consente agli inserzionisti di accedere a un inventario video premium attraverso la soluzione di self-service ClearLine di Magnite, con piena trasparenza e controllo. Nella prima metà del prossimo anno, gli inserzionisti potranno utilizzare i dati proprietari di prima parte di LG e formati pubblicitari unici sulla schermata principale di LG attraverso l'ecosistema programmatico.
Magnite y LG Ad Solutions han renovado su asociación global en América del Norte, APAC y EMEA. La colaboración ha mostrado un crecimiento notable, con el gasto programático de LG Ad Solutions aumentando en un 103% en la Streaming SSP de Magnite. LG está utilizando el servidor de anuncios SpringServe de Magnite para nuevas activaciones, incluida su plataforma inteligente webOS todo en uno.
La mejora de la asociación permite a los anunciantes acceder a inventario de video premium a través de la solución de autoservicio ClearLine de Magnite, con total transparencia y control. En la primera mitad del próximo año, los anunciantes podrán utilizar los datos propios de primera parte de LG y formatos publicitarios únicos en la pantalla principal de LG a través del ecosistema programático.
Magnite와 LG 광고 솔루션이 북미, APAC, EMEA 전역에서 글로벌 파트너십을 갱신했습니다. 이번 협업은 놀라운 성장을 보여주었으며, LG 광고 솔루션의 프로그램matic 지출이 Magnite의 스트리밍 SSP에서 103% 증가했습니다. LG는 새로운 활성화를 위해 Magnite의 SpringServe 광고 서버를 이용하고 있으며, 여기에 webOS 올인원 스마트 플랫폼이 포함됩니다.
파트너십의 강화는 광고주가 Magnite의 ClearLine 셀프 서비스 솔루션을 통해 프리미엄 비디오 인벤토리에 접근할 수 있게 하며, 완전한 투명성과 제어를 제공합니다. 내년 상반기에는 광고주가 LG의 고유한 퍼스트 파티 데이터와 LG 홈 스크린에서의 독창적인 광고 형식을 프로그램matic 생태계를 통해 사용할 수 있게 될 것입니다.
Magnite et LG Ad Solutions ont renouvelé leur partenariat mondial en Amérique du Nord, APAC et EMEA. La collaboration a montré une croissance remarquable, avec une augmentation de 103% des dépenses programmatiques de LG Ad Solutions sur la Streaming SSP de Magnite. LG utilise le serveur publicitaire SpringServe de Magnite pour de nouvelles activations, y compris sa plateforme smart tout-en-un webOS.
L'amélioration du partenariat permet aux annonceurs d'accéder à un inventaire vidéo premium grâce à la solution d'auto-service ClearLine de Magnite, avec une transparence et un contrôle total. Au cours de la première moitié de l'année prochaine, les annonceurs pourront utiliser les données propriétaires de première main de LG et des formats publicitaires uniques sur l'écran d'accueil de LG via l'écosystème programmatique.
Magnite und LG Ad Solutions haben ihre globale Partnerschaft in Nordamerika, APAC und EMEA erneuert. Die Zusammenarbeit zeigte bemerkenswertes Wachstum, mit einem Anstieg der programmatischen Ausgaben von LG Ad Solutions um 103% auf Magnites Streaming SSP. LG nutzt den SpringServe-Werbeserver von Magnite für neue Aktivierungen, einschließlich seiner webOS All-in-One Smart-Plattform.
Die Verbesserung der Partnerschaft ermöglicht es Werbetreibenden, über Magnites ClearLine-Self-Service-Lösung auf Premium-Video-Inventar zuzugreifen, und bietet volle Transparenz und Kontrolle. Im ersten Halbjahr des nächsten Jahres werden Werbetreibende in der Lage sein, die proprietären First-Party-Daten von LG und einzigartige Anzeigenformate auf dem LG-Startbildschirm über das programmatische Ökosystem zu nutzen.
- 103% growth in LG Ad Solutions' programmatic spend on Magnite's platform
- Expansion of partnership to include new ad formats and technologies
- Integration of SpringServe ad server for enhanced ad delivery capabilities
- Access to LG's first-party data and premium inventory through ClearLine solution
- None.
Insights
Major OEM to leverage Magnite’s Streaming SSP and SpringServe ad server to power programmatic execution of new ad formats
NEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, spanning North America, APAC, and EMEA. The partnership achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow
LG Ad Solutions is leveraging Magnite’s SpringServe ad server to power several new activations, including its webOS all-in-one smart platform. This combination delivers an all-in-one smart platform enabling the delivery of highly tailored ad experiences that align with viewers' preferences and improve the overall TV experience. This expanded capability within LG’s webOS ecosystem allows advertisers to reach audiences on a global scale through a highly immersive and seamless ad format.
Magnite and LG Ad Solutions are continuing their collaboration and connecting to high-quality demand sources to unlock efficiencies for buyers. Advertisers can now use Magnite’s ClearLine self-service solution to directly access and purchase premium video inventory with full transparency and control. Through ClearLine, they can apply LG’s proprietary first-party data to LG’s supply and will be able to utilize unique ad formats on the LG Home Screen in the first half of next year—marking the first time these formats are available in the programmatic ecosystem.
“Our partnership with Magnite has been essential in delivering high-quality, seamless ad experiences to our viewers, and this next phase brings even more potential,” said Kelly McMahon, SVP of Global Operations at LG Ad Solutions. “With the deeper integration of Magnite’s ad-serving technology across our CTV footprint, we’re enhancing ad relevance even further and enriching the connection between brands and their audiences.”
“We’re excited to embark on the next phase of our relationship with LG Ad Solutions and build on the great success we’ve achieved to date,” said Mike Laband, SVP of Platform Revenue at Magnite. “The LG team has been supportive of new ideas and testing new technology which is always a huge help when it comes to bringing novel solutions to market. We look forward to continuing to grow the partnership globally and raising the bar for ad-supported video advertising.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About LG Ad Solutions
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home.
Media Relations
Kar Yi Lim
klim@magnite.com
Investor Relations
Nick Kormeluk
nkormeluk@magnite.com
949-500-0003
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