Disney and Magnite Announce Two-Year Deal Renewal
Disney and Magnite have announced a two-year deal extension, continuing their partnership into its sixth year. Magnite remains Disney's preferred supply-side technology partner, facilitating transactions for 30+ DSPs across Disney's ad-supported inventory. The expanded relationship includes new initiatives such as monetizing College Football live streams on ESPN, supporting LATAM expansion in six countries, and offering podcast inventory via PMPs. Disney emphasizes the importance of automation and executional ease, with Magnite playing a important role in connecting buyers to Disney's inventory through their ClearLine offering.
Disney e Magnite hanno annunciato un prolungamento di contratto di due anni, continuando la loro partnership nel sesto anno. Magnite rimane il partner tecnologico preferito da Disney per il lato offerta, facilitando le transazioni per oltre 30 DSP attraverso l'inventario supportato dagli annunci di Disney. La relazione ampliata include nuove iniziative come la monetizzazione delle dirette di College Football su ESPN, il supporto all'espansione in sei paesi dell'America Latina e l'offerta di inventario podcast tramite PMP. Disney sottolinea l'importanza dell'automazione e della facilità di esecuzione, con Magnite che gioca un ruolo fondamentale nel connettere gli acquirenti all'inventario di Disney attraverso la loro offerta ClearLine.
Disney y Magnite han anunciado una prórroga de contrato de dos años, continuando su asociación en su sexto año. Magnite sigue siendo el socio tecnológico preferido en el lado de la oferta para Disney, facilitando transacciones para más de 30 DSPs en el inventario soportado por anuncios de Disney. La relación ampliada incluye nuevas iniciativas, como la monetización de las transmisiones en vivo de College Football en ESPN, el apoyo a la expansión en seis países de LATAM, y la oferta de inventario de podcasts a través de PMPs. Disney enfatiza la importancia de la automatización y la facilidad de ejecución, con Magnite desempeñando un papel importante en la conexión de compradores al inventario de Disney a través de su oferta ClearLine.
디즈니와 마그나이트가 2년 계약 연장을 발표하여 파트너십을 6년째 이어가게 되었습니다. 마그나이트는 디즈니의 선호 공급 측 기술 파트너로 남아 있으며, 디즈니의 광고 지원 인벤토리를 통해 30개 이상의 DSP와 거래를 용이하게 합니다. 확대된 관계에는 ESPN에서 대학 미식축구 생중계를 수익화하고, 6개 국가에서 라틴 아메리카 확장을 지원하며, PMP를 통해 팟캐스트 인벤토리를 제공하는 새로운 이니셔티브가 포함됩니다. 디즈니는 자동화와 실행 용이성의 중요성을 강조하며, 마그나이트는 ClearLine 제안을 통해 구매자를 디즈니의 인벤토리와 연결하는 데 중요한 역할을 하고 있습니다.
Disney et Magnite ont annoncé un prolongement de contrat de deux ans, poursuivant leur partenariat pour une sixième année. Magnite reste le partenaire technologique privilégié de Disney du côté de l'offre, facilitant les transactions pour plus de 30 DSP sur l'inventaire soutenu par la publicité de Disney. La relation élargie comprend de nouvelles initiatives, telles que la monétisation des diffusions en direct de football universitaire sur ESPN, le soutien à l'expansion en six pays d'Amérique latine et l'offre d'inventaire de podcasts via des PMP. Disney souligne l'importance de l'automatisation et de la facilité d'exécution, Magnite jouant un rôle essentiel pour connecter les acheteurs à l'inventaire de Disney grâce à leur offre ClearLine.
Disney und Magnite haben eine Zwei-Jahres-Vertragsverlängerung angekündigt, die ihre Partnerschaft im sechsten Jahr fortsetzt. Magnite bleibt Disneys bevorzugter Technologiepartner auf der Angebotsseite und erleichtert Transaktionen für über 30 DSPs auf Disneys werbefinanziertem Inventar. Die erweiterte Beziehung umfasst neue Initiativen wie die Monetarisierung von College Football Live-Streams auf ESPN, die Unterstützung der LATAM-Expansion in sechs Ländern und das Angebot von Podcast-Inventar über PMPs. Disney betont die Bedeutung von Automatisierung und einfacher Ausführung, wobei Magnite eine wichtige Rolle dabei spielt, Käufer über ihr ClearLine-Angebot mit Disneys Inventar zu verbinden.
- Secured two-year contract renewal with major client Disney
- Expanded geographical reach to LATAM markets across six countries
- Added new revenue streams through podcast inventory and live sports streaming
- Maintains position as Disney's preferred supply-side technology partner
- Facilitates transactions for over 30 demand-side platforms
- None.
Insights
This deal renewal and expansion marks a significant development in the ad-tech landscape. Disney's commitment to extending its relationship with Magnite for programmatic advertising indicates strong execution and technology reliability. The expansion into LATAM markets, particularly Brazil and Mexico, opens substantial new revenue streams, while the addition of live sports streaming and podcast inventory diversifies monetization channels.
The integration with 30+ DSPs demonstrates Magnite's robust infrastructure and market position. The ClearLine offering for direct deals and expansion into live College Football streams suggests potential for higher-value advertising inventory. This positions Magnite to capture a larger share of Disney's growing streaming ad revenue, particularly important as streaming platforms increasingly embrace ad-supported tiers.
Expands scope to include LATAM inventory, podcasts, and live sports in streaming
NEW YORK, Oct. 23, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Disney have announced a two-year deal extension. As the relationship grows into its sixth year, Magnite continues to be Disney’s preferred supply-side technology partner. Disney leverages Magnite’s technology to monetize its ad-supported inventory across the company’s entire portfolio. Magnite facilitates transactions for all 30+ DSPs that Disney works with.
"Disney is committed to driving automation and executional ease for our clients. With all our streaming inventory available programmatically, Magnite remains a key technology partner supporting Disney's advertising business," stated Jamie Power, SVP of Addressable Sales at Disney. "Magnite plays a critical role in allowing buyers to access Disney's inventory by connecting to more than 30 demand-side platforms in the US and starting to expand globally. In this rapidly evolving marketplace, Magnite consistently scales its capabilities to meet client needs, helping us stay ahead of emerging market trends."
With the expanded relationship, Disney will also leverage Magnite to:
- Execute one-to-one deals with key buyers through Magnite's ClearLine offering
- Monetize College Football games on live streams on ESPN
- Support LATAM expansion in Brazil, Chile, Colombia, Mexico, Peru, and Argentina
- Offer podcast inventory via PMPs, including ESPN and ABC News podcasts
“We appreciate Disney’s confidence in our long-standing relationship and look forward to working with their team to deliver exceptional advertising experiences across every consumer touchpoint,” said Sean Buckley, Chief Revenue Officer at Magnite. “In addition to our role in enabling Disney’s programmatic transactions, we’re actively innovating in new areas like live streaming to bring added value to our partnership.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Charlstie Veith
cveith@magnite.com
516-300-3569
Investor Relations
Nick Kormeluk
nkormeluk@magnite.com
949-500-0003
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