AdGood Launches First-Ever Nonprofit CTV Platform at CES 2025
AdGood, a pioneering nonprofit CTV advertising platform, launched at CES 2025 with support from Magnite (MGNI). The platform aims to provide nonprofits with affordable access to premium Connected TV advertising space through partnerships with purpose-driven publishers.
The platform connects nonprofit agencies with premium CTV inventory through their preferred DSPs, delivering up to 400% more impressions for the same budget compared to other platforms. Magnite, as an early supporter, makes donated inventory available through its SpringServe ad server and Streaming SSP.
AdGood offers a generative AI ad manager and creative generator for organizations lacking resources, helping them create effective ads. The platform targets the over 1.8 million nonprofit organizations in the United States, aiming to help them increase awareness, boost donations, and enhance retargeting efforts through affordable CTV campaigns.
AdGood, una piattaforma pubblicitaria CTV non profit pionieristica, è stata lanciata al CES 2025 con il supporto di Magnite (MGNI). La piattaforma ha l'obiettivo di fornire alle organizzazioni non profit accesso a spazi pubblicitari premium su Connected TV a prezzi accessibili, tramite collaborazioni con editori motivati.
La piattaforma connette le agenzie non profit con l'inventario CTV premium attraverso i loro DSP preferiti, offrendo fino al 400% in più di impressioni per lo stesso budget rispetto ad altre piattaforme. Magnite, come sostenitore iniziale, rende disponibile l'inventario donato attraverso il suo server pubblicitario SpringServe e il Streaming SSP.
AdGood offre un gestore di annunci AI generativa e un generatore creativo per le organizzazioni che mancano di risorse, aiutandole a creare annunci efficaci. La piattaforma si rivolge a oltre 1,8 milioni di organizzazioni non profit negli Stati Uniti, con l'obiettivo di aiutarle ad aumentare la consapevolezza, incrementare le donazioni e migliorare gli sforzi di retargeting attraverso campagne CTV accessibili.
AdGood, una plataforma publicitaria CTV sin fines de lucro pionera, fue lanzada en el CES 2025 con el apoyo de Magnite (MGNI). La plataforma tiene como objetivo proporcionar a las organizaciones sin ánimo de lucro acceso asequible a espacios publicitarios premium en Connected TV a través de asociaciones con editores con propósito.
La plataforma conecta agencias sin fines de lucro con inventario CTV premium a través de sus DSP preferidos, proporcionando hasta un 400% más de impresiones por el mismo presupuesto en comparación con otras plataformas. Magnite, como primer patrocinador, hace que el inventario donado esté disponible a través de su servidor de anuncios SpringServe y el Streaming SSP.
AdGood ofrece un gestor de anuncios de IA generativa y un generador creativo para organizaciones que carecen de recursos, ayudándolas a crear anuncios efectivos. La plataforma se dirige a más de 1,8 millones de organizaciones sin ánimo de lucro en los Estados Unidos, con el objetivo de ayudarles a aumentar la concienciación, impulsar las donaciones y mejorar los esfuerzos de retargeting a través de campañas CTV asequibles.
AdGood는 CES 2025에서 Magnite (MGNI)의 지원을 받아 출시된 선도적인 비영리 CTV 광고 플랫폼입니다. 이 플랫폼은 목적이 있는 퍼블리셔와 협업을 통해 비영리 단체에 저렴한 가격으로 프리미엄 Connected TV 광고 공간에 접근할 수 있도록 하는 것을 목표로 하고 있습니다.
플랫폼은 비영리 에이전시를 선호하는 DSP와 연결하여 동일한 예산으로 다른 플랫폼에 비해 최대 400% 더 많은 노출 횟수를 제공합니다. 초기 지지자인 Magnite는 SpringServe 광고 서버와 Streaming SSP를 통해 기부된 인벤토리를 제공하고 있습니다.
AdGood는 자원이 부족한 조직을 위해 생성적 AI 광고 관리자와 크리에이티브 생성기를 제공하여 효과적인 광고를 만들 수 있도록 돕습니다. 이 플랫폼은 미국 내 180만 개 이상의 비영리 조직을 대상으로 하여 인지도를 높이고 기부를 증대시키며 저렴한 CTV 캠페인을 통해 리타겟팅 노력을 강화하는 것을 목표로 하고 있습니다.
AdGood, une plateforme publicitaire CTV à but non lucratif pionnière, a été lancée au CES 2025 avec le soutien de Magnite (MGNI). La plateforme vise à fournir aux organisations à but non lucratif un accès abordable à des espaces publicitaires premium sur Connected TV grâce à des partenariats avec des éditeurs engagés.
La plateforme connecte les agences à but non lucratif avec un inventaire CTV premium via leurs DSP préférés, offrant jusqu'à 400% de plus d'impressions pour le même budget par rapport à d'autres plateformes. Magnite, en tant que premier soutien, met à disposition l'inventaire donné via son serveur publicitaire SpringServe et le Streaming SSP.
AdGood propose un gestionnaire d'annonces en IA générative et un générateur créatif pour les organisations manquant de ressources, les aidant à créer des annonces efficaces. La plateforme cible plus de 1,8 million d'organisations à but non lucratif aux États-Unis, visant à les aider à accroître leur notoriété, à augmenter les dons et à améliorer les efforts de retargeting grâce à des campagnes CTV abordables.
AdGood, eine bahnbrechende gemeinnützige CTV-Werbeplattform, wurde auf der CES 2025 mit Unterstützung von Magnite (MGNI) ins Leben gerufen. Die Plattform zielt darauf ab, gemeinnützigen Organisationen einen erschwinglichen Zugang zu Premium-Werbeflächen auf Connected TV durch Partnerschaften mit zielgerichteten Verlegern zu bieten.
Die Plattform verbindet gemeinnützige Agenturen mit Premium-CTV-Inventar über ihre bevorzugten DSPs und bietet für dasselbe Budget bis zu 400% mehr Impressionen im Vergleich zu anderen Plattformen. Magnite, als frühe Unterstützung, stellt gespendetes Inventar über seinen SpringServe-Anzeigenserver und Streaming-SSP zur Verfügung.
AdGood bietet einen generativen KI-Anzeigenmanager und einen kreativen Generator für Organisationen, die über nicht ausreichende Ressourcen verfügen, um ihnen bei der Erstellung effektiver Anzeigen zu helfen. Die Plattform richtet sich an über 1,8 Millionen gemeinnützige Organisationen in den Vereinigten Staaten und hat das Ziel, ihnen zu helfen, das Bewusstsein zu erhöhen, Spenden zu steigern und Retargeting-Bemühungen durch erschwingliche CTV-Kampagnen zu verbessern.
- Partnership with Magnite (MGNI) to provide access to premium CTV inventory
- Platform delivers 400% more impressions for the same budget compared to competitors
- Access to large market of 1.8 million potential nonprofit clients in the US
- None.
Insights
The launch of AdGood's nonprofit CTV platform, supported by Magnite (MGNI), represents a strategic opportunity in the CTV advertising ecosystem. The platform's ability to deliver
This partnership aligns with Magnite's strategic focus on CTV growth and could enhance their competitive position in the SSP market. With over 1.8 million nonprofit organizations in the US as potential customers, this creates a new revenue stream by monetizing previously underutilized inventory. The AI-powered creative generation feature adds another layer of value, potentially increasing adoption rates among resource-constrained nonprofits.
For Magnite shareholders, this partnership could translate to increased inventory utilization and revenue growth in the medium term, particularly as nonprofits shift more advertising budgets to CTV platforms. The social impact angle may also attract ESG-focused investors and enhance Magnite's market positioning.
The CTV advertising market is experiencing rapid growth and this initiative taps into an underserved segment with significant potential. By targeting nonprofits, Magnite is diversifying its client base while potentially capturing a share of the estimated $80 billion annual nonprofit advertising market.
The timing of the launch at CES 2025 is strategic, providing maximum visibility and potential partner engagement. The platform's value proposition of delivering substantially more impressions for the same budget could disrupt traditional nonprofit advertising models and accelerate the sector's shift to CTV advertising.
This development signals Magnite's commitment to innovation and market expansion, potentially strengthening its position against competitors like The Trade Desk and PubMatic. The focus on social impact could also help Magnite secure preferential partnerships with premium publishers looking to enhance their CSR initiatives.
With the Support of Magnite and Others, AdGood Empowers Nonprofits to Achieve Fortune 500-level Advertising Impact on a Nonprofit Budget
"We are honored to bring a platform to market that has the power to transform how nonprofits of all sizes connect with their communities and new audiences," said AdGood founder and CEO, Kris Johns. "By simplifying the process for publishers and agencies to contribute, AdGood is not only maximizing the impact of unused CTV inventory but also amplifying the voices of nonprofits to drive meaningful social change. This is more than just advertising; it's about creating a ripple effect of good that benefits society as a whole."
According to The National Center for Charitable Statistics (NCCS), there are over 1.8 million nonprofit organizations in
Launching at CES provides AdGood with a great opportunity to showcase the platform to nonprofit CTV advertisers and publishers who share its interest in helping nonprofits to maximize their reach across CTV and other top-performing digital channels.
At launch, AdGood will partner with agencies representing nonprofits, connecting them to premium CTV inventory through their preferred DSPs. This approach allows nonprofits to access high-quality ad placements at a fraction of the usual cost, with AdGood delivering up to
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, supports AdGood's commitment to providing nonprofits with affordable CTV advertising and was among the first to make inventory donated by publishers available through its SpringServe ad server and Streaming SSP.
"AdGood's purpose-driven platform will help nonprofit advertisers get their messages across to more audiences and gives CTV publishers the opportunity to make a positive impact through their ad space. It's a brilliant and meaningful offering, and it was an easy decision to help power the reach of the multitude of causes AdGood will help grow," said Katie Evans, President, Operations at Magnite.
To learn more about AdGood, please reach out to info@adgood.org.
AdGood is a 501(c)(3) nonprofit organization dedicated to empowering other nonprofits by providing affordable access to premium Connected TV (CTV) advertising. By partnering with publishers who donate their unused or unsold CTV ad inventory, AdGood transforms this resource into accessible advertising opportunities for nonprofits of all sizes. For organizations lacking creative resources or budgets, AdGood offers a generative AI ad manager (Powered by streamr.ai) and creative generator, enabling them to create effective ads and amplify their messages. Through this innovative approach, AdGood helps nonprofits expand their reach, increase awareness, and boost donations by leveraging the largest screen in the home. For more information, visit adgood.org.
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SOURCE AdGood
FAQ
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