MGM Resorts International Joins the College Basketball Crown as Official Partner
MGM Resorts International (NYSE: MGM) has been announced as an Official Partner of the new College Basketball Crown tournament. The event, launched by FOX Sports and AEG, will feature 16 elite teams from conferences including the Big Ten, Big 12, and BIG EAST, taking place from March 31 to April 6, 2025, in Las Vegas.
The tournament will be hosted at T-Mobile Arena and MGM Grand Garden Arena, with participating teams accommodated across MGM's Las Vegas properties including ARIA Resort & Casino, Park MGM, and Vdara Hotel & Spa. The games will be broadcast on FOX and FS1.
As part of the partnership, MGM Resorts will collaborate with Vivid Seats and JSX to offer exclusive travel-and-ticket packages. The company will receive prominent visibility through courtside signage, video board features, custom digital content, and national media exposure on FOX Sports channels.
MGM Resorts International (NYSE: MGM) è stato annunciato come Partner Ufficiale del nuovo torneo College Basketball Crown. L'evento, lanciato da FOX Sports e AEG, vedrà la partecipazione di 16 squadre d'élite provenienti da conferenze come la Big Ten, la Big 12 e la BIG EAST, che si svolgerà dal 31 marzo al 6 aprile 2025 a Las Vegas.
Il torneo si terrà presso il T-Mobile Arena e il MGM Grand Garden Arena, con le squadre partecipanti ospitate nelle proprietà di MGM a Las Vegas, tra cui ARIA Resort & Casino, Park MGM e Vdara Hotel & Spa. Le partite saranno trasmesse su FOX e FS1.
Come parte della partnership, MGM Resorts collaborerà con Vivid Seats e JSX per offrire pacchetti esclusivi di viaggio e biglietti. L'azienda avrà una visibilità prominente tramite cartellonistica a bordo campo, caratteristiche sui video board, contenuti digitali personalizzati e esposizione mediatica nazionale sui canali FOX Sports.
MGM Resorts International (NYSE: MGM) ha sido anunciado como Socio Oficial del nuevo torneo College Basketball Crown. El evento, lanzado por FOX Sports y AEG, contará con 16 equipos de élite de conferencias como la Big Ten, la Big 12 y la BIG EAST, que se llevará a cabo del 31 de marzo al 6 de abril de 2025 en Las Vegas.
El torneo se llevará a cabo en el T-Mobile Arena y el MGM Grand Garden Arena, con los equipos participantes alojados en las propiedades de MGM en Las Vegas, incluyendo ARIA Resort & Casino, Park MGM y Vdara Hotel & Spa. Los partidos se transmitirán por FOX y FS1.
Como parte de la asociación, MGM Resorts colaborará con Vivid Seats y JSX para ofrecer paquetes exclusivos de viaje y entradas. La empresa recibirá una visibilidad destacada a través de señalización en la cancha, características en pantallas de video, contenido digital personalizado y exposición mediática nacional en los canales de FOX Sports.
MGM 리조트 인터내셔널 (NYSE: MGM)이 새로운 대학 농구 크라운 토너먼트의 공식 파트너로 발표되었습니다. FOX 스포츠와 AEG가 주최하는 이 이벤트는 빅 텐, 빅 12, BIG EAST를 포함한 16개의 엘리트 팀이 참여하며, 2025년 3월 31일부터 4월 6일까지 라스베이거스에서 열릴 예정입니다.
토너먼트는 T-Mobile 아레나와 MGM 그랜드 가든 아레나에서 개최되며, 참가 팀들은 MGM의 라스베이거스 자산인 ARIA 리조트 & 카지노, Park MGM 및 Vdara 호텔 & 스파에 숙소를 제공합니다. 경기는 FOX 및 FS1에서 방송될 예정입니다.
파트너십의 일환으로 MGM 리조트는 Vivid Seats 및 JSX와 협력하여 독점 여행 및 티켓 패키지를 제공합니다. 이 회사는 코트 사이드 광고, 비디오 보드 기능, 맞춤형 디지털 콘텐츠 및 FOX 스포츠 채널의 국가 미디어 노출을 통해 두드러진 가시성을 얻게 됩니다.
MGM Resorts International (NYSE: MGM) a été annoncé comme Partenaire Officiel du nouveau tournoi College Basketball Crown. L'événement, lancé par FOX Sports et AEG, mettra en vedette 16 équipes d'élite provenant de conférences telles que la Big Ten, la Big 12 et la BIG EAST, qui se déroulera du 31 mars au 6 avril 2025 à Las Vegas.
Le tournoi se tiendra à la T-Mobile Arena et au MGM Grand Garden Arena, avec les équipes participantes logées dans les établissements de MGM à Las Vegas, y compris ARIA Resort & Casino, Park MGM et Vdara Hotel & Spa. Les matchs seront diffusés sur FOX et FS1.
Dans le cadre du partenariat, MGM Resorts collaborera avec Vivid Seats et JSX pour offrir des forfaits de voyage et de billets exclusifs. L'entreprise bénéficiera d'une visibilité importante grâce à la signalisation sur le terrain, aux fonctionnalités des panneaux vidéo, au contenu numérique personnalisé et à une exposition médiatique nationale sur les chaînes FOX Sports.
MGM Resorts International (NYSE: MGM) wurde als offizieller Partner des neuen College Basketball Crown Turniers angekündigt. Die Veranstaltung, die von FOX Sports und AEG ins Leben gerufen wurde, wird 16 Elite-Teams aus Konferenzen wie der Big Ten, Big 12 und BIG EAST umfassen und findet vom 31. März bis 6. April 2025 in Las Vegas statt.
Das Turnier wird in der T-Mobile Arena und der MGM Grand Garden Arena ausgetragen, wobei die teilnehmenden Teams in den MGM-Immobilien in Las Vegas untergebracht werden, einschließlich ARIA Resort & Casino, Park MGM und Vdara Hotel & Spa. Die Spiele werden auf FOX und FS1 übertragen.
Im Rahmen der Partnerschaft wird MGM Resorts mit Vivid Seats und JSX zusammenarbeiten, um exklusive Reise- und Ticketpakete anzubieten. Das Unternehmen wird durch Werbung am Spielfeldrand, Videoanzeigen, maßgeschneiderte digitale Inhalte und nationale Medienpräsenz auf den FOX Sports-Kanälen prominent sichtbar sein.
- New partnership expands MGM's sports entertainment portfolio
- National media exposure through FOX and FS1 broadcast coverage
- Additional revenue stream through exclusive travel-and-ticket packages
- Increased venue utilization of MGM properties during tournament
- None.
Global Entertainment Leader to Host Teams at Multiple Properties and Deliver Unmatched Experiences for College Basketball’s Newest Post-season Tournament
Launched by FOX Sports and AEG, the College Basketball Crown is a premiere post-season college basketball tournament featuring 16 elite teams from conferences including the Big Ten, Big 12, and BIG EAST, along with additional at-large participants. The tournament will take place March 31 to April 6, 2025, in
MGM Resorts will accommodate participating teams across its portfolio of
“MGM Resorts’ global reputation for excellence in hospitality and entertainment makes them the perfect partner for the College Basketball Crown,” said Nick Baker, COO of AEG Global Partnerships. “Their iconic venues and unmatched service will elevate the athlete and fan experience, ensuring the tournament is as memorable off the court as it is on it.”
The College Basketball Crown will bring together a unique combination of elite competition and enhanced fan experiences, which MGM Resorts is set to add to through this partnership. In addition to hosting participating teams, the company will receive prominent in-game visibility, including courtside signage, video board features, custom digital content, and national media exposure on FOX Sports channels televising the event, underscoring its role as a key partner in the event.
“With student-athletes competing at MGM Grand Garden Arena and T-Mobile Arena, it is a natural fit for our teams to stay at the stunning MGM Resorts properties,” said Jordan Bazant, Executive Vice President, FOX Sports, and board member of the College Basketball Crown. “The College Basketball Crown will provide student-athletes with an elite on-site experience, while showcasing top-tier college hoops to millions watching at home on FOX and FS1.”
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of
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Media Contacts
Scott Ghertner
MGM Resorts International
sghertner@mgmresorts.com
AEG Global Partnerships
Shannon Donnelly
Shannon.Donnelly@BECKMedia.com
Source: AEG
FAQ
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