Jamie Foxx Spotlights BetMGM Casino in New Commercial
BetMGM, a leading sports betting and iGaming operator, has launched its first online casino commercial featuring brand ambassador Jamie Foxx. The 30-second spot titled 'Vegas Lights' debuts March 4, 2025, showcasing the connection between BetMGM's online platform and MGM Resorts International's physical locations.
The commercial follows Foxx visiting several MGM Resorts destinations in Las Vegas, including Bellagio, ARIA Resort & Casino, and MGM Grand. It highlights how players can earn in-person rewards like show tickets and resort accommodations through online play. The spot was created by Highdive agency and will air in BetMGM Casino's operating markets: Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.
BetMGM emphasizes its commitment to responsible gaming through the GameSense program, integrated within its mobile and desktop platforms, complementing existing responsible gambling tools.
BetMGM, un operatore leader nel settore delle scommesse sportive e dell'iGaming, ha lanciato il suo primo spot pubblicitario per il casinò online con l'ambasciatore del marchio Jamie Foxx. Lo spot di 30 secondi intitolato 'Vegas Lights' debutterà il 4 marzo 2025, mostrando il legame tra la piattaforma online di BetMGM e le sedi fisiche di MGM Resorts International.
La pubblicità segue Foxx mentre visita diverse destinazioni di MGM Resorts a Las Vegas, tra cui Bellagio, ARIA Resort & Casino e MGM Grand. Sottolinea come i giocatori possano guadagnare premi in persona come biglietti per spettacoli e sistemazioni nei resort attraverso il gioco online. Lo spot è stato creato dall'agenzia Highdive e andrà in onda nei mercati operativi di BetMGM Casino: Michigan, New Jersey, Pennsylvania, Virginia Occidentale e Ontario.
BetMGM sottolinea il suo impegno per il gioco responsabile attraverso il programma GameSense, integrato nelle sue piattaforme mobili e desktop, a complemento degli strumenti esistenti per il gioco responsabile.
BetMGM, un operador líder en apuestas deportivas y iGaming, ha lanzado su primer comercial de casino en línea con el embajador de la marca Jamie Foxx. El anuncio de 30 segundos titulado 'Vegas Lights' se estrenará el 4 de marzo de 2025, mostrando la conexión entre la plataforma en línea de BetMGM y las ubicaciones físicas de MGM Resorts International.
El comercial sigue a Foxx mientras visita varios destinos de MGM Resorts en Las Vegas, incluyendo Bellagio, ARIA Resort & Casino y MGM Grand. Destaca cómo los jugadores pueden ganar recompensas en persona como boletos para espectáculos y alojamiento en los resorts a través del juego en línea. El anuncio fue creado por la agencia Highdive y se emitirá en los mercados operativos de BetMGM Casino: Michigan, Nueva Jersey, Pensilvania, Virginia Occidental y Ontario.
BetMGM enfatiza su compromiso con el juego responsable a través del programa GameSense, integrado en sus plataformas móviles y de escritorio, complementando las herramientas existentes de juego responsable.
BetMGM는 스포츠 베팅 및 iGaming 분야의 선두 업체로, 브랜드 앰배서더 제이미 폭스와 함께 첫 온라인 카지노 광고를 출시했습니다. 'Vegas Lights'라는 제목의 30초 분량의 광고는 2025년 3월 4일에 공개되며, BetMGM의 온라인 플랫폼과 MGM 리조트 인터내셔널의 물리적 위치 간의 연결을 보여줍니다.
이 광고는 폭스가 라스베이거스의 여러 MGM 리조트 목적지를 방문하는 모습을 담고 있으며, 벨라지오, 아리아 리조트 & 카지노, MGM 그랜드를 포함합니다. 온라인 게임을 통해 플레이어가 쇼 티켓 및 리조트 숙소와 같은 대면 보상을 받을 수 있는 방법을 강조합니다. 이 광고는 하이디브 에이전시에서 제작하였으며, BetMGM 카지노의 운영 시장인 미시간, 뉴저지, 펜실베이니아, 웨스트버지니아, 온타리오에서 방영될 예정입니다.
BetMGM은 모바일 및 데스크톱 플랫폼에 통합된 GameSense 프로그램을 통해 책임 있는 게임에 대한 헌신을 강조하며, 기존의 책임 있는 도박 도구를 보완합니다.
BetMGM, un opérateur leader dans le domaine des paris sportifs et de l'iGaming, a lancé sa première publicité pour un casino en ligne avec l'ambassadeur de la marque Jamie Foxx. Le spot de 30 secondes intitulé 'Vegas Lights' sera diffusé le 4 mars 2025, mettant en avant la connexion entre la plateforme en ligne de BetMGM et les emplacements physiques de MGM Resorts International.
La publicité suit Foxx visitant plusieurs destinations de MGM Resorts à Las Vegas, y compris Bellagio, ARIA Resort & Casino et MGM Grand. Elle souligne comment les joueurs peuvent gagner des récompenses en personne telles que des billets de spectacle et des hébergements dans les resorts grâce au jeu en ligne. Le spot a été créé par l'agence Highdive et sera diffusé dans les marchés opérationnels de BetMGM Casino : Michigan, New Jersey, Pennsylvanie, Virginie-Occidentale et Ontario.
BetMGM souligne son engagement envers le jeu responsable à travers le programme GameSense, intégré dans ses plateformes mobiles et de bureau, complétant les outils existants de jeu responsable.
BetMGM, ein führender Anbieter von Sportwetten und iGaming, hat sein erstes Online-Casino-Werbespot mit Markenbotschafter Jamie Foxx gestartet. Der 30-sekündige Spot mit dem Titel 'Vegas Lights' wird am 4. März 2025 debütieren und zeigt die Verbindung zwischen der Online-Plattform von BetMGM und den physischen Standorten von MGM Resorts International.
Der Werbespot folgt Foxx, während er mehrere MGM Resorts-Ziele in Las Vegas besucht, darunter Bellagio, ARIA Resort & Casino und MGM Grand. Er hebt hervor, wie Spieler durch Online-Spiele persönliche Belohnungen wie Showtickets und Resortunterkünfte verdienen können. Der Spot wurde von der Agentur Highdive erstellt und wird in den operativen Märkten von BetMGM Casino ausgestrahlt: Michigan, New Jersey, Pennsylvania, West Virginia und Ontario.
BetMGM betont sein Engagement für verantwortungsbewusstes Spielen durch das GameSense-Programm, das in seine mobilen und Desktop-Plattformen integriert ist und bestehende Werkzeuge für verantwortungsvolles Glücksspiel ergänzt.
- Strategic partnership with high-profile celebrity Jamie Foxx enhances brand visibility
- Cross-platform integration between online casino and physical resorts rewards program
- Presence in five major North American markets
- market presence compared to total available North American gambling market
- Significant competition in gaming and entertainment industry noted in forward-looking statements
- Subject to strict regulatory requirements and licensing across jurisdictions
Academy and GRAMMY Award-winner brings the magic of
Click here to download and view campaign assets (credit: BetMGM)
"BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out," said Foxx.
"Vegas Lights" follows Foxx as he travels to several of MGM Resorts'
Casey Hurbis, Chief Marketing Officer, BetMGM, said, "Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM's major differentiator of blending online and in-person casino experiences."
Mark Gross, Highdive Co-Founder and Co-CCO, said, "No one lights up Vegas like BetMGM and Jamie Foxx. Our new 'Vegas Lights' spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win."
The commercial will air in the five markets across
AJ Mazza, Brand Director, BetMGM, said, "Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set was irresistible, and it was an honor to collaborate with him."
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
For more information on BetMGM, follow @BetMGM on X.
Disclaimer
Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY),1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
Forward-Looking Statement
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding launch of the online casino commercial featuring Jamie Foxx. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risk that the referenced commercial does not occur or does not occur in the manner described herein; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
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SOURCE BetMGM
FAQ
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