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Chris Rock brings Las Vegas to the UK in BetMGM’s launch advertising campaign
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
BetMGM unveils its first UK integrated campaign featuring Chris Rock as brand ambassador. The campaign aims to drive awareness of the brand and its 'golden' offers and products, including price boosts, enhanced bonuses, and a £2m prize for predicting Premier League scores. BetMGM also highlights its responsible gambling efforts. The campaign reflects the brand's commitment to bringing a fresh and entertaining approach to the market.
Positive
BetMGM's first UK campaign featuring Chris Rock as brand ambassador may positively impact brand awareness and drive customer engagement. The 'golden' offers and products, including the £2m prize for predicting Premier League scores, could attract new customers. The emphasis on responsible gambling may also enhance the brand's reputation.
Negative
None.
With world-class entertainment at its core, the brand goes for gold in its first UK integrated campaign
LONDON--(BUSINESS WIRE)--
BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, today unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock.
Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.
The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its ‘golden’ offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores - “Golden Goals” - as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling £15.4m.
In addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.
Sam Behar, UK Director BetMGM, said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”
Dan Jacobs, Chief Creative Officer at Recipe, said: “It's been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”
UK consumers can enjoy this campaign across live sport, TV, out of home, digital, radio and social.
BetMGM UK, is a new sports betting and online casino proposition bringing a new golden era to the UK iGaming space. Offering industry-leading odds, world-class exclusive content, enhanced offers and supersized jackpots never before seen in the UK. Learn more at BetMGM.co.uk.
Recipe is NOT NORMAL. Sorry to shout, but it's kind of a big thing for us. Recipe didn't start in the normal way, we don't work in the normal way and won't make normal work, because it never works as well as you'd hope.
Recipe is a top 4 UK independent agency whose clients include Coca-Cola, P&G, Kingsmill, Audible, Amazon Music, AutoTrader, Whyte & Mackay, New York Bakery Co., Sky and Channel 4.
So if you want to stand out, never stand for normal. Get in touch at rea@reci.pe
