WaBa Grill Selects Mobivity’s SMS Marketing Platform to Drive Guest Engagement and Increase Visit Frequency and Spend

Rhea-AI Summary

Mobivity Holdings Corp. (OTCQB: MFON) announced its partnership with WaBa Grill to implement the SmartMessage™ platform, enhancing digital marketing engagement across nearly 200 locations nationwide. The innovative SMS marketing program aims to reach non-loyalty program guests and increase customer visits. WaBa Grill sees this as critical for driving sales, with the potential to boost guest frequency and spending by an average of 23%. This initiative leverages Mobivity’s Trusted Redemption™ technology for accurate promotion attribution without extensive POS integration.

Positive

• Partnership with WaBa Grill enhances customer engagement through SMS marketing.
• Program rollout to nearly 200 WaBa Grill locations expands market reach.
• Potential to increase guest frequency and spending by an average of 23%.
• Mobivity’s Trusted Redemption™ technology allows accurate tracking without POS integration.

Negative

• None.

Mobivity’s SmartMessage™ with Patented Redemption Technology Will Expand Growing Quick Service Restaurant’s Digital Engagement with Customers

PHOENIX, Aug. 25, 2021 (GLOBE NEWSWIRE) -- Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized guest engagement solutions that drive customer frequency and spend, today announced that WaBa Grill, one of the nation’s leading healthy rice bowl chains, has selected Mobivity SmartMessage to help extend its digital marketing program and connect with more guests. The brand-wide text message marketing program will be rolled out to all of WaBa Grill’s nearly 200 stores nationwide.

“We invest heavily in data-driven digital marketing and see the addition of SMS to WaBa Grills’ marketing technology stack as a critical channel for engaging with guests who might not be enrolled in our loyalty program and driving new customers into other digital program and channels,” said Mark Finnegan, Chief Marketing and Information Officer of WaBa Grill. “Mobivity’s ability to provide accurate attribution without a time-consuming POS system integration means we can stand up the program in under 90 days and reach more customers via mobile.”

WaBa Grill selected Mobivity SmartMessage in part for the platform’s unique capability to tie every text offer and message to an in-store transaction, which enables precise calculation of return on marketing spend. This capability is embedded in Mobivity's patented Trusted Redemption™ technology, allowing brick and mortar brands to accurately accept and track coupon redemptions at the point of sale (POS) without requiring POS system integration. Built-in capabilities for capturing date, time, location and offer in real-time enables a seamless guest experience while providing accurate promotion attribution and preventing coupon fraud and abuse.

“We are thrilled to work with one of America’s top-performing restaurant chains to help the brand maintain the digital marketing lead that has helped propel it to success amid a time of great uncertainty,” said Dennis Becker, Mobivity Chairman and CEO. “WaBa Grill recognizes the value of building first-party data through an owned media channel that allows for connecting frequently with guests via timely messages and promotions, and that has been proven to drive guest frequency and spend by 23% on average.”

Mobivity SmartMessage with patented redemption technology is a part of Mobivity’s highly extensible, enterprise-grade Unified Guest Engagement Platform that can be shared corporate wide and at the local franchise level.

To learn more about how Mobivity can put the power of messaging to work for QSR and multi-unit franchise brands, visit mobivity.com/messaging or call (877) 282-7660.

About WaBa Grill
WaBa Grill was founded in 2006 on the principle that healthy food made with quality fresh ingredients should be accessible to all. With a goal of serving the best possible food on the go, WaBa's famous rice bowls, plates and salads are made-to-order using fresh vegetables and high-quality proteins including fresh, never frozen chicken, ribeye steak, wild-caught salmon, jumbo shrimp and organic tofu, all prepared on a flame grill. No microwaves, no frying, no artificial additives… ever. Learn more at www.WaBaGrill.com. 

About Mobivity
Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners with customers to increase retention, visits, and spend. Mobivity’s Recurrency platform increases customer engagement and frequency by capturing detailed POS transaction data, analyzing customer habits, and motivating customers and employees through data-driven messaging applications and rewards. For more information about Mobivity, visit mobivity.com or call (877) 282-7660.

Media Contacts:
Meggan Manson • Mobivity PR, Young & Associates
megganm@yapr.com • (301) 371-6995

Investor Relations Contacts:
Lisa Brennan • Chief Financial Officer, Mobivity
(877) 282-7660

Brett Maas • Managing Partner, Hayden IR
brett@haydenir.com • (646) 536-7331

FAQ

What is the new partnership announced by Mobivity and WaBa Grill?

Mobivity has partnered with WaBa Grill to implement the SmartMessage™ platform for SMS marketing across nearly 200 locations.

How will Mobivity's SmartMessage™ technology impact WaBa Grill's sales?

The technology aims to increase guest frequency and spending by an average of 23%.

What technology does Mobivity use for redemption tracking?

Mobivity uses its patented Trusted Redemption™ technology for accurate coupon redemption tracking without needing extensive POS integration.

When was the partnership between Mobivity and WaBa Grill announced?

The partnership was announced on August 25, 2021.

What is the stock symbol for Mobivity Holdings Corp.?

The stock symbol for Mobivity Holdings Corp. is MFON.