Introducing Meta: A Social Technology Company
On October 28, 2021, at Connect 2021, CEO Mark Zuckerberg unveiled Meta, the new company brand uniting Facebook's apps. Meta aims to create the metaverse, enhancing social connectivity through immersive experiences. The annual event showcased the future of social interaction across various sectors, announcing tools like the Presence Platform and a $150 million investment in immersive learning. Starting December 1, the company will report financials under two segments: Family of Apps and Reality Labs, with a new stock ticker MVRS. This rebranding does not alter data usage policies.
- Launch of Meta brand focuses on metaverse development and social connectivity.
- Investment of $150 million in immersive learning to foster future creators.
- Introduction of Presence Platform for mixed reality experiences.
- No immediate financial metrics provided related to the new strategy.
- Shift in reporting structure may create investor uncertainty.
MENLO PARK, Calif., Oct. 28, 2021 /PRNewswire/ -- Today at Connect 2021, CEO Mark Zuckerberg introduced Meta, which brings together Facebook's apps and technologies under one new company brand. Meta's focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.
The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can't be together — and do things together you couldn't do in the physical world. It's the next evolution in a long line of social technologies, and it's ushering in a new chapter for the company. Zuckerberg shared more about this vision in a founder's letter.
The annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry's momentum and growth. This year's virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. The company also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a
You can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at meta.com. You can also learn more about the company's work over the past several months to develop the Meta brand on its design blog.
Facebook's corporate structure is not changing as Meta. However, how it reports on financials will. Starting with results for the fourth quarter of 2021, the company plans to report on two operating segments: Family of Apps and Reality Labs. Meta also intends to start trading under the new stock ticker that the company reserved, MVRS, on December 1. Today's announcement does not affect how the company uses or shares data.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Contact
Bertie Thomson
press@fb.com / about.fb.com/news/
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