MetLife Names Michael Roberts as Chief Marketing Officer

Rhea-AI Summary

MetLife, Inc. (NYSE: MET) announces the appointment of Michael Roberts as executive vice president and chief marketing officer, effective November 2, 2021. He will lead Global Brand and Marketing, succeeding Esther Lee. Roberts previously held the CMO position at The Vanguard Group, managing over $2 trillion in assets, and has a strong track record of driving growth. His focus will be on creating value-driven marketing solutions to bolster customer relationships and enhance MetLife’s market presence.

Positive

• Michael Roberts appointed CMO, bringing extensive marketing experience.
• Track record includes significant growth achievements at Vanguard and Bank of America.
• Focus on modern marketing strategies to strengthen customer relationships.

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- MetLife, Inc. (NYSE: MET) today announced that Michael Roberts will join the company as executive vice president and chief marketing officer, effective Nov. 2, 2021, and subject to necessary approvals. He will report to President and Chief Executive Officer Michel Khalaf.

In this role, Roberts will lead Global Brand and Marketing with responsibility for designing modern, value-driven marketing solutions to help MetLife build remarkable and enduring customer relationships and successfully execute on its strategy. Roberts succeeds Esther Lee, who retired at the end of June.

“MetLife has a noble purpose that connects powerfully with consumers, and we have a bold strategy that includes differentiating our products, services and iconic brand in the marketplace,” said Khalaf. “With his strong track record of leading transformational marketing initiatives, Michael is perfectly positioned to help MetLife accelerate profitable growth.”

Roberts comes to MetLife from The Vanguard Group, where he served as chief marketing officer for the Retail Investor Group, the company’s direct-to-consumer business with more than $2 trillion in assets under management. At Vanguard, he significantly expanded prospect marketing and cross-sell capabilities to drive growth in the company’s financial advice business.

Prior to Vanguard, Roberts served as the chief marketing and digital strategy officer for Bank of America’s Merchant Services business, where he helped expand non-core-product revenue and significantly improved revenue retention. Roberts has also held leadership positions in marketing, strategy and operations for firms ranging from Alix Partners and Citigroup to Capgemini and EY.

“MetLife has one of the most storied brands and ambitious strategies in the financial sector,” said Roberts. “There is so much opportunity to create additional value for customers and shareholders, and I’m confident that marketing will be a powerful lever to accelerate growth.”

Roberts earned his bachelor’s degree in music from Dartmouth College and his master’s degree in voice from Boston University.

About MetLife

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates ("MetLife"), is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210910005230/en/

Media Contact: Randy Clerihue, 646-552-0533

Investor Contact: John Hall, 212-578-7888

Source: MetLife, Inc.

FAQ

Who is the new CMO of MetLife?

Michael Roberts is the new chief marketing officer of MetLife, effective November 2, 2021.

What experience does Michael Roberts bring to MetLife?

Michael Roberts has extensive experience in marketing, having served as CMO at The Vanguard Group and held leadership roles at Bank of America.

What is MetLife's stock symbol?

MetLife's stock symbol is MET.

What role will Michael Roberts play at MetLife?

Roberts will lead Global Brand and Marketing, focusing on value-driven marketing solutions.

What did the CEO say about Michael Roberts?

CEO Michel Khalaf stated that Roberts is perfectly positioned to help MetLife accelerate profitable growth.