PARENTS Launches Familia, A Community Celebrating Latine Families

Rhea-AI Summary

PARENTS has launched 'Familia by PARENTS,' a new community aimed at celebrating and supporting Latine families and caregivers. The platform debuts with over 20 stories and active social media presence on Instagram, Facebook, and TikTok. Editor in chief Grace Bastidas emphasizes the importance of building a support network and fostering cultural pride among Latine caregivers. Key features include an interview with Robin Arzón, Vice President of Fitness Programming at Peloton, and collaborations with Latine parenting influencers. The launch is sponsored by Neutrogena Beach Defense.

Positive

• Launch of a new community 'Familia by PARENTS' targeting a specific demographic, potentially expanding market reach.
• Active presence on multiple social media platforms (Instagram, Facebook, TikTok) can drive engagement and reach.
• Collaboration with high-profile individuals like Robin Arzón and Latine parenting influencers can enhance credibility and visibility.
• Sponsorship by Neutrogena Beach Defense indicates financial backing and business partnerships.

Negative

• No immediate revenue streams or monetization strategies mentioned for 'Familia by PARENTS,' leaving financial benefits uncertain.
• The success of the new community heavily depends on social media engagement, which can be unpredictable.

NEW YORK, May 30, 2024 /PRNewswire/ -- Today, PARENTS announces the debut of Familia by PARENTS, its new community created to celebrate and support Latine families and caregivers everywhere. Familia by PARENTS launches with more than 20 stories as well as a dedicated social media presence across multiple platforms.

"As a Latina mom, I know firsthand how important it is to cultivate authentic connections and build a support network when you're raising multicultural children," says Grace Bastidas, editor in chief of PARENTS. "Familia by PARENTS is an inclusive and multigenerational community that brings Latine caregivers closer together, bolsters cultural pride, and encourages families to honor and celebrate their heritage with the next generation."

Familia by PARENTS is an evolution of the former Parents Latina brand that cultivates community through social-first content and on-site editorial. Consumers will find stories that provide support, inspiration, and solution-based tips around timely topics that matter to this hugely diverse population.

For its debut, Familia by PARENTS features a new interview with Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton, Founder of Swagger Society and Two-Time New York Times Bestselling Author, where she talks about lessons she learned from her mom, the importance of community, and more. Familia is also collaborating with Latine parenting influencers to create content about everything from raising bilingual children to teaching kids to be proud of their roots, and more.

A selection of stories debuting on Familia by PARENTS today include:

• Robin Arzón on Familia and Legacy: "I'm Standing On the Shoulders of Giants"
• These Latina Moms Are Releasing Unrealistic Beauty Standards This Summer
• ¡Vámonos! Bring the Vibrant Fiestas of Latin America Home This Summer
• 12 Books That Capture the Essence of Summer for Latine Kids

Familia by PARENTS is prioritizing its social channels for content creation and storytelling. The brand will serve up original social-first content and share new stories on Instagram, Facebook and TikTok.

To learn more, visit Familia by PARENTS here.

Neutrogena Beach Defense is the presenting launch sponsor of Familia by PARENTS. Beach Defense: Beach strength sun protection for the whole family available in lotion, spray and stick for adults and kids.

About PARENTS

For nearly 100 years, PARENTS has provided millions of caregivers with trustworthy advice and a supportive community as they raise the next generation of confident and compassionate kids. Parents' team of editors, writers, and experts are by your side as a current and practical source of information for the big life decisions and memory making moments in the constantly evolving scope of parenthood. PARENTS is part of the Dotdash Meredith publishing family.

View original content to download multimedia:https://www.prnewswire.com/news-releases/parents-launches-familia-a-community-celebrating-latine-families-302159521.html

SOURCE Dotdash Meredith

FAQ

What is Familia by PARENTS?

Familia by PARENTS is a new community created to celebrate and support Latine families and caregivers.

When was Familia by PARENTS launched?

Familia by PARENTS was launched on May 30, 2024.

Who is featured in the debut of Familia by PARENTS?

The debut features an interview with Robin Arzón, Vice President of Fitness Programming at Peloton.

What platforms will Familia by PARENTS be active on?

Familia by PARENTS will be active on Instagram, Facebook, and TikTok.

Who is the launch sponsor for Familia by PARENTS?

Neutrogena Beach Defense is the presenting launch sponsor for Familia by PARENTS.

What kind of content will Familia by PARENTS provide?

Familia by PARENTS will provide stories, support, inspiration, and solution-based tips for Latine families and caregivers.