Meredith Promotes Corey Hanson To Vice President And General Manager Of Portland Duopoly KPTV & KPDX

Rhea-AI Summary

Meredith Corporation has promoted Corey Hanson to Vice President and General Manager of KPTV (FOX12 Oregon) and KPDX (FOX12 Plus), effective August 2, 2021. Previously the VP and GM of WALA in Alabama, Hanson returns to Portland where she previously served in various roles since 2004. Under her management, KPTV/KPDX achieved consistent ratings growth and led morning and late news segments. This strategic move reflects Meredith's commitment to leadership continuity and performance enhancement in its local media operations.

Positive

• Corey Hanson's promotion is expected to bolster KPTV/KPDX's leadership and performance.
• Hanson has a history of successful ratings growth for KPTV/KPDX.
• The station has consistently held the number one position in morning and late news for over a decade.

Negative

• None.

PORTLAND, Ore., July 15, 2021 /PRNewswire/ -- Meredith Corporation announced today that it has promoted Corey Hanson to Vice President and General Manager of its Portland, Oregon, duopoly KPTV (FOX12 Oregon) and KPDX (FOX12 Plus – MyNetwork), effective August 2, 2021. Hanson currently serves as VP and General Manager of WALA, Meredith's FOX affiliate in the Mobile, Alabama/Pensacola, Florida, market. This is a return home for Hanson, who served as Station Manager at KPTV/KPDX before accepting the VP/General Manager position at WALA. She will succeed Adrienne Roark, who will be leaving KPTV/KPDX for a new opportunity at the end of July.

"Corey's leadership has been invaluable to Meredith since she first joined KPTV/KPDX in 2004 and through her time at WALA. She has a proven record of ratings success and a passion for innovative non-traditional projects that generate revenue, community involvement, and team building," said Meredith Local Media Group President Patrick McCreery. "Corey led the WALA team through COVID-19, one of the most challenging periods in our industry's and country's history. I am confident that her experience and results-driven leadership will make a lasting impact on the KPTV/KPDX team and the community."

Hanson joined Meredith in 2004 as an Executive Producer at KPTV/KPDX before being promoted to Creative Services Director, Executive News Director, and Station Manager. Under her leadership, KPTV/KPDX saw ratings growth in all day parts and achieved the number one audience position for morning and late news. The duopoly has held that number one position for over a decade. Hanson also helped launch nine newscasts, producing nearly 70 hours of weekly news content.

Before joining Meredith, Hanson began her career as a news producer at KOIN (CBS) before moving to KGW (NBC), both in Portland.

"I am so grateful to the team at WALA FOX 10 for their perseverance, hard work, and genuine care for their community and one another during the past year. I am very proud of this team and its many accomplishments," said Hanson. "I am equally grateful to return to Portland and continue to build on the FOX12 team's success. I couldn't be more thrilled to get started."

Hanson is a member of the National Association of Broadcasters Diversity Equity & Inclusion Advisory Committee, National Academy of Television Arts & Sciences, and the Radio Television Digital News Association. She earned her bachelor of arts degree in rhetoric and media studies from Willamette University in Salem, Oregon, and a certificate in business essentials from the University of North Carolina Kenan-Flagler Business School.

Meredith Corporation (NYSE: MDP), a leading media company for nearly 120 years, produces service journalism that engages audiences with essential, inspiring, and trusted content. Meredith reaches consumers where they are across multiple platforms, including digital, video, magazine, and broadcast television.

Meredith's Local Media Group portfolio comprises 17 television stations reaching 11 percent of U.S. households and 30 million viewers. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 markets, including Atlanta, Phoenix, St. Louis, and Portland, and 13 stations in the Top 50.

 

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SOURCE Meredith Corporation

FAQ

Who has been promoted to Vice President and General Manager of KPTV and KPDX?

Corey Hanson has been promoted to Vice President and General Manager of KPTV and KPDX effective August 2, 2021.

What was Corey Hanson's previous position before the promotion at KPTV/KPDX?

Corey Hanson was the Vice President and General Manager of WALA in Alabama before her promotion.

How long has Corey Hanson been with Meredith Corporation?

Corey Hanson has been with Meredith Corporation since 2004.

What impact did Corey Hanson have on KPTV/KPDX during her previous tenure?

Under her leadership, KPTV/KPDX saw consistent ratings growth and maintained the number one spot in morning and late news.

When will Corey Hanson officially take over the role at KPTV/KPDX?

Corey Hanson will officially take over the role on August 2, 2021.