Meredith Corporation Launches Meredith Data Studio

Rhea-AI Summary

Meredith Corporation (NYSE: MDP) announces the launch of Meredith Data Studio, a suite of advertising solutions leveraging first-party data and predictive insights. The initiative aims to enhance marketing strategies for partners and features the Meredith 360 Platform, Predictive Trend Reports, and Direct Consulting Engagements. These offerings allow access to over 800 data segments and tailored consulting services to meet partner needs. The company reaches over 190 million U.S. consumers, primarily women, emphasizing its extensive data resources for targeted advertising.

Positive

• Launch of Meredith Data Studio enhances advertising solutions for partners.
• Meredith 360 Platform offers access to 800+ first-party data segments.
• Predictive Trend Reports help clients identify emerging consumer trends.
• Partnership with Slalom aims to scale consulting services for more partners.

Negative

• None.

NEW YORK, Aug. 10, 2020 /PRNewswire/ -- Meredith Corporation (NYSE: MDP), the leading brand-led media company reaching more than 190 million American consumers and nearly 95% of all U.S. women, today launches its Meredith Data Studio, a suite of advertising solutions leveraging the company's vast, proprietary, first-party data and predictive insights capabilities to help inform its partners' marketing, product and business strategies. The offerings feature full-service data solutions, predictive analytics, paid consulting and self-service tools, all powered by Meredith's 360 platform, an end-to-end audience insights and activation platform designed for managed or self-service access, as well as predictive capabilities to analyze billions of intent signals and engagements to trends and purchase intent in order to deliver precisely targeted audience and contextual advertising.

"As a brand-led organization that reaches nearly 95% of American women, Meredith possesses rich, exclusive data with massive scale in content-rich environments. Using those assets, we've built an exclusive, in-depth 12,000+-term taxonomy, a proprietary identity graph and over 12 billion intent signals to achieve an unmatched, comprehensive and timely understanding of women and their purchase intent – the holy grail for our partners," explains Alysia Borsa, Chief Business & Data Officer, who oversees Meredith Data Studio.

Meredith Data Studio fuels the identification and activation of new audiences, products and channel opportunities for partners. While Meredith has provided unique data-driven solutions to clients for many years, the following are new offerings within the Meredith Data Studio storefront:

• Meredith 360 Platform: This proprietary end-to-end audience insights and activation platform, available as managed or self-service (coming soon), empowers partners to access 800+ first-party data segments, create custom segments or onboard their own data to gain a richer understanding of their audiences. A new interface enables partners to identify trends, understand audiences and directly activate highly customized audience segments with speed, efficiency and precision. 
   
• Predictive Trend Reports and Industry Insights Events: With more than 60 reports produced this year, Predictive Trend Reports, powered by machine learning based on first-party behavior, are available across 12 verticals and will be scaled. Predictive Trend Reports help partners learn about emerging trends and shifting consumer behaviors to help drive future growth. 
   
  Having hosted client-specific events for many years, Meredith has begun launching larger-scaled Industry Insights Events, such as the Gen Z Summit held in May. Like the Gen Z Summit, Industry Insights Events will bring together in-house business intelligence, editorial expertise and industry leaders to share Predictive Trend Reports and insights on key vertical subject matter. The next summit, focused on Holiday Insights, will take place this fall. 
   
• Direct Consulting Engagements: With enormous demand for consultative services, a solution Meredith has provided for a small number of clients for nearly five years, Meredith is joining forces with Slalom, a modern consulting firm focused on strategy, technology and business transformation, to help scale its consulting services. This partnership will enable Meredith to help its partners solve their largest business, brand, audience and product challenges in tailored stand-alone engagements for a greater number of partners.

ABOUT MEREDITH CORPORATION
Meredith Corporation has been committed to service journalism for 118 years. Meredith uses multiple distribution platforms—including broadcast television, print, digital and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches over 190 million unduplicated American consumers every month, including nearly 95 percent of U.S. women. Meredith is the owner of the largest premium content digital network for American consumers and the No. 1 magazine operator in the U.S. The company's Local Media Group includes 17 television stations, reaching 11 percent of U.S. households.

ABOUT SLALOM
Slalom is a modern consulting firm focused on strategy, technology and business transformation. In over 35 markets across the U.S. and around the world, Slalom's teams have autonomy to move fast and do what's right. They're backed by regional innovation hubs, a global culture of collaboration and partnerships with the world's top technology providers. Founded in 2001 and headquartered in Seattle, Slalom has organically grown to over 8,000 employees. Slalom was named one of Fortune's 100 Best Companies to Work For in 2020 and is regularly recognized by employees as a best place to work. Learn more at slalom.com

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SOURCE Meredith Corporation