EatingWell Announces Top 5 Summer Food Trends

Rhea-AI Summary

EatingWell, a brand under Meredith Corporation (NYSE: MDP), has revealed its 2021 Summer Food Trends, highlighting five seasonal food trends predicted to resonate with audiences. Key trends include a 17% increase in interest in pickling, 333% growth in broccoli salad views, and a 73% rise in cocktail recipe views. These insights stem from consumer data analyzed by EatingWell's editorial team and dietitians, addressing growing interests in health-conscious eating amid the pandemic.

Positive

• EatingWell saw a 17% increase in views for pickling recipes, indicating growing consumer interest.
• Broccoli salad views surged 333% year-over-year, showcasing a trend towards healthier options.
• 73% year-over-year increase in cocktail recipe views reflects a shift towards home-based entertainment.

Negative

• None.

NEW YORK, May 19, 2021 /PRNewswire/ -- Meredith Corporation's (NYSE: MDP) EatingWell, the ultimate source for people passionate about food and wellness, announced the list of 2021 Summer Food Trends, selected by its editors.

EatingWell's editors, along with their team of registered dietitians and test kitchen cooks, used consumer data and editorial insights to predict five top seasonal trends that will resonate most with the EatingWell audience in the coming months from timely topics, such as happy hour at home, given the current global pandemic, to increasingly popular trends like pickling—a response to concern about food waste and a perfect addition to any summer barbeque.

"As many people get ready to reunite with loved ones over backyard barbecues and picnics in the park, our team at EatingWell delved into summer food trends to watch this season," says Editor-in-Chief Jessie Price.

EatingWell's list of the 2021 Summer Food Trends* is as follows:

1. Pickling: EatingWell.com saw a 17% year-over-year increase in views of articles and recipes for pickled vegetables, and we expect interest to rise throughout the season.
2. Vegetable Salads: Views of recipes for broccoli salads surged 333% year over year, while cucumber salads saw a whopping 160% year-over-year jump in views.
3. Happy Hour at Home: EatingWell.com saw a 73% year-over-year increase in views of cocktail recipes and articles.
4. Grilled Vegetables: From eggplant to corn to peppers, articles and recipes for grilling vegetables saw a 51% year-over-year increase in views.
5. Nondairy Ice Cream: In light of the 42% year-over-year increase in views of "nice cream" recipes, we predict that people will be swapping out the dairy for alternatives made with coconut milk or oat milk.

*Via EatingWell.com (May 2020-April 2021).

To learn more about all the trends on the list, read the complete writeup here.

ABOUT EATINGWELL
Launched in 1990, EatingWell is a leading source of delicious, healthy recipes, entertaining ideas, and inspiring articles about food origins and science-based nutrition. EatingWell is a fast-growing multimedia brand in the expanding healthy-eating sector. Its core mission is to give readers a better way to eat deliciously, live healthy, feel happy, and look great. In 2019, EatingWell was named by the International Association of Culinary Professionals as Publication of the Year. The brand has also won 15 James Beard Foundation awards, with an additional 26 nominations. EatingWell is published 10 times a year by Meredith Corporation with a rate base of nearly 2 million. The brand has diversified to multiple formats, including a content-rich website, content and brand licensing, custom publishing, and consumer cookbooks. Additional information is available at www.eatingwell.com.

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SOURCE Meredith Corporation

FAQ

What are the 2021 Summer Food Trends announced by Meredith Corporation's EatingWell?

The trends include pickling, vegetable salads, happy hour at home, grilled vegetables, and nondairy ice cream.

How much did views for pickling recipes increase according to EatingWell?

There was a 17% year-over-year increase in views for pickling recipes.

Which salad saw a significant increase in views in the EatingWell report?

Broccoli salad views surged 333% year-over-year.

What was the change in viewership for cocktail recipes?

EatingWell reported a 73% year-over-year increase in views of cocktail recipes.