Trident® Gum And T-Pain Team Up To Launch New Limited-Edition Trident Gum Chew Tunes Packs

Rhea-AI Summary

On July 16, 2020, Trident Gum collaborated with T-Pain to launch the #ChewTunes campaign, encouraging consumers to create custom beats through an Instagram filter. Participants aged 16 and older can enter a sweepstake for a chance to win a trip to the 63rd GRAMMY Awards or a cash prize of $10,500. The limited edition Chew Tunes packs feature four flavors, each linked to a unique instrumental sound. The campaign runs until November 1, 2020, with various instant win prizes available at chewtunes.com.

Positive

• Launch of #ChewTunes campaign to increase consumer engagement.
• Collaboration with T-Pain enhances brand visibility.
• Limited edition Chew Tunes packs available in four popular flavors.
• Potential to attract younger audience with social media interaction.

Negative

• None.

EAST HANOVER, N.J., July 16, 2020 /PRNewswire/ -- Sometimes life gets off track and you can't seem to find your beat. To help consumers restore their rhythm and chew through those moments, TRIDENT Gum and T-Pain have collaborated to launch #ChewTunes. The brand-new customizable experience allows fans to drop their own beat using the #ChewTunes Instagram filter. Consumers 16 and older can win a trip to the 63rd GRAMMY Awards® or a cash prize just for dropping an original beat!

The limited edition TRIDENT Gum Chew Tunes packs are available in four iconic flavors – Original, Spearmint, Watermelon Twist & Tropical Twist – and each corresponds to a unique instrumental sound for a completely original tune. Whether it's a funky sound with Original or an island-inspired rhythm with Tropical Twist, fans can chew through their day and jam out with their #ChewTunes beat! 

For a chance to win, fans can drop a beat using the #ChewTunes Instagram filter and post their beat on Instagram and Twitter with the hashtags #ChewTunes #Sweepstakes and #TridentGum. One lucky winner will win his or her choice of a Cash Prize of $10,500 OR a trip for two to attend the 63rd GRAMMY Awards®. And that's not all! Trident Gum is giving more chances to win via the sweepstakes website chewtunes.com. Fans can visit the site for a chance to score instant win prizes including Bluetooth® stereo turntables, streaming music gift cards and Bluetooth headphones.

"The TRIDENT Gum brand knows life can sometimes get off track and throw you off your game. We're working with T-Pain to encourage fans to create and share their own #ChewTunes beat through an interactive experience," said Iryna Shandarivska, Senior Category Director at Mondelēz International. "Chew Tunes gives consumers a tool to restore their rhythm in a fun and engaging way."

Join T-Pain in creating a custom Chew Tunes beat and jam out with a new musical creation.

• Scan the QR code printed inside a TRIDENT Gum Chew Tunes pack using a smart phone's camera to unlock an interactive AR experience through Instagram Stories, tap the screen and create a beat!
• For a chance to win, share your tune on Instagram using the hashtags #ChewTunes, #Sweepstakes and #TridentGum, tweet it using #ChewTunes, #Sweepstakes and #TridentGum, or visit ChewTunes.com for free and bonus means of entry.

The TRIDENT Gum #ChewTunes Sweepstakes is open through Nov. 1, 2020. The grand prize drawing will be held on Nov. 2, 2020.

For the Official Rules and to learn more about how to participate in the TRIDENT Gum #ChewTunes Sweepstakes visit ChewTunes.com. To stay tuned for updates, follow @TridentGum on Instagram, Twitter and Facebook and use #ChewTunes.  

NO PURCHASE NECESSARY TO ENTER Trident Chew Tunes. Making a purchase will not increase your chances of winning. Promotion starts 12:00 am ET on 5/14/20 and ends 11:59 pm ET on 11/1/20.  Open to residents of the 50 U.S., D.C. & PR 16 and older. Sponsor, Administrator, Promotion Parties, related entities, their families and those living in the same household are ineligible. Enter/Play online at http://www.Chewtunes.com. For Official Rules, prize descriptions, how to enter without making a purchase, and odds of winning, visit http://www.Chewtunes.com. Void where prohibited. Sponsor: Mondelēz Global.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at -1%26h%3D3713981171%26u%3Dhttp%253A%252F%252Fwww.twitter.com%252FMDLZ%26a%3Dwww.twitter.com%252FMDLZ&a=www.twitter.com%2FMDLZ" rel="nofollow">www.twitter.com/MDLZ.

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SOURCE Mondelēz International, Inc.

FAQ

What is the #ChewTunes campaign by Trident and T-Pain?

The #ChewTunes campaign encourages consumers to create custom beats using an Instagram filter, with chances to win prizes.

How can I enter the Trident #ChewTunes sweepstakes?

Participants can enter by posting their created beats on social media using hashtags #ChewTunes, #Sweepstakes, and #TridentGum.

What prizes are available in the Trident #ChewTunes sweepstakes?

Prizes include a cash prize of $10,500, a trip to the 63rd GRAMMY Awards, and various instant win prizes.

When does the Trident #ChewTunes sweepstakes end?

The sweepstakes is open until November 1, 2020.

What flavors are included in the limited edition Chew Tunes packs?

The packs come in four flavors: Original, Spearmint, Watermelon Twist, and Tropical Twist.