Pillsbury Baking Turns Up the Fun! New Funfetti® and OREO® Collaboration Brings Two Iconic and Beloved Brands Together
Hometown Food Company announces the launch of the Funfetti® OREO® baking line, combining two beloved brands. Available starting February 2021, the lineup includes five products featuring real OREO® cookie pieces: vanilla and chocolate cake mixes, frosting, brownie mix, and pancake & waffle mix. To celebrate, a digital baking contest with judges Duff Goldman and Matthew Merril will take place. Participants can submit entries until January 26, with winners announced in March. Retail prices will range from $1.30 to $4.00.
- Introduction of Funfetti® OREO® baking line expected to attract consumers.
- Digital baking competition aims to increase brand engagement and visibility.
- Strong potential for sales growth with the introduction of five new products.
- None.
CHICAGO, Jan. 19, 2021 /PRNewswire/ -- Calling all home bakers and cookie fans: Two of America's most iconic and beloved brands will come together in one extra fun line of new products when Funfetti® OREO® hits grocery shelves in February. Bringing America's Favorite Cookie® into the baking aisle, each of the five new products feature real OREO® cookie pieces for a delicious OREO® baking experience.
The new Funfetti® OREO® baking line-up includes:
- Funfetti® Vanilla Premium Cake Mix with OREO® Cookie Pieces. The cake mix is vanilla creme flavored to give an OREO® creme flavor, with OREO® cookie pieces included within the mix.
- Funfetti® Chocolate Premium Cake Mix with OREO® Cookie Pieces. The cake mix is a dark cocoa flavor, with OREO® cookie pieces included within the mix.
- Funfetti® Vanilla Flavored Frosting with OREO® Cookie Pieces
- Funfetti® Premium Brownie Mix with OREO® Cookie Pieces included in a separate pouch for final decoration.
- Funfetti® Buttermilk Pancake & Waffle Mix with OREO® Cookie Pieces included in the mix.
"Funfetti® fans have been adding OREO® cookies to their baked creations for years, and we're thrilled that we can celebrate those baking mashups with this new portfolio of products," said Dan Anglemyer, COO of Hometown Food Company. "Funfetti® is a celebration of fun, surprise moments and continues to grow in popularity as families spend more time baking together at home. Whether you're biting into a cupcake with colorful sprinkles or enjoying real OREO® cookie pieces on top of a brownie, Funfetti® creates delicious, fun moments for the whole family – and we're excited that Funfetti® and OREO® will help make more."
OREO® x Funfetti® Baking Contest with Judges, Duff Goldman and Matthew Merril
To help celebrate its biggest collaboration ever, Funfetti® is hosting a digital baking competition that will be judged by a famous baking duo – Duff Goldman, host of Kids Baking Championship and other Food Network shows and owner of Charm City Cakes, and Matthew Merril, TikTok baking star and former contestant on Kids Baking Championship. Contestants will create their favorite baked goods using the new Funfetti® OREO® collection, and the winning pair of bakers will each receive a one-year supply of Funfetti® products or
Now through January 26, home bakers 13 years of age and older have a chance to show off their skills by entering the digital competition. Simply pick your favorite baking partner, submit photos of yourselves and the favorite creation you've baked, along with a short description explaining why you and your partner are the perfect pair to bake for Duff and Matthew. Pillsbury Baking judges will select 10 semifinalist duos, whose baked creations will be posted on Pillsbury Baking's website for the public to vote. The three duos who receive the most votes will participate in a digital baking competition judged by Duff and Matthew in February, and the winning team of bakers will be announced in March. More details and rules for entry can be found at PillsburyBaking.com.
Funfetti® OREO® will be available nationwide in February for an SRP ranging from
About Hometown Food Company
Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury® brand's shelf-stable baking products, including Funfetti®, along with the Hungry Jack®, White Lily®, Jim Dandy®, and Martha White® brands. Hometown expanded its portfolio of brands in October 2019 by acquiring the Arrowhead Mills® and SunSpire® brands.
About OREO
OREO is the world's favorite cookie, available in more than 100 countries around the globe. Over 60 billion OREO cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO cookies have been sold since the first OREO biscuit was developed in 1912.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately
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SOURCE Hometown Food Company
FAQ
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