New Sargento® Cheese Bakes Blends Mondelēz International's Deeply Rooted Cracker Expertise with the Rich Flavor and Heritage of Real Sargento® Cheese
Mondelēz International (MDLZ) has partnered with Sargento to launch Sargento® Cheese Bakes, a new premium cheese cracker line featuring real Sargento® cheese as the primary ingredient. The product will be available nationwide starting March 2025 in three varieties: Aged White Cheddar & Rosemary, Pepper Jack, and Parmesan & Oregano.
The crackers will be sold in 4.5 oz. pouches with an SRP of $4.99, marking Sargento's first venture outside the dairy case and into the cracker aisle. This collaboration combines Mondelēz's cracker-making expertise with Sargento's cheese heritage, aiming to deliver a premium snacking experience that can be enjoyed alone or with dips and spreads.
This partnership brings together two significant players in the snacking industry: Mondelēz, with 2023 net revenues of approximately $36 billion, and Sargento, a family-owned company with net sales of $1.7 billion and over 2,500 employees.
Mondelēz International (MDLZ) ha collaborato con Sargento per lanciare Sargento® Cheese Bakes, una nuova linea di cracker di formaggio premium che utilizza il vero formaggio Sargento® come ingrediente principale. Il prodotto sarà disponibile a livello nazionale a partire da marzo 2025 in tre varianti: Aged White Cheddar & Rosemary, Pepper Jack e Parmesan & Oregano.
I cracker saranno venduti in sacchetti da 4,5 oz. con un prezzo suggerito di $4.99, segnando la prima incursione di Sargento al di fuori della sezione latticini e nel reparto dei cracker. Questa collaborazione unisce l'esperienza di Mondelēz nella produzione di cracker con l'eredità di formaggio di Sargento, con l'obiettivo di offrire un'esperienza di snack premium da gustare da soli o con salse e spalmabili.
Questa partnership riunisce due attori significativi nel settore degli snack: Mondelēz, con ricavi netti nel 2023 di circa $36 miliardi, e Sargento, un'azienda a conduzione familiare con vendite nette di $1.7 miliardi e oltre 2.500 dipendenti.
Mondelēz International (MDLZ) se ha asociado con Sargento para lanzar Sargento® Cheese Bakes, una nueva línea de galletas de queso premium que presenta verdadero queso Sargento® como ingrediente principal. El producto estará disponible a nivel nacional a partir de marzo de 2025 en tres variedades: Aged White Cheddar & Rosemary, Pepper Jack y Parmesan & Oregano.
Las galletas se venderán en bolsas de 4.5 oz. con un precio sugerido de $4.99, marcando la primera incursión de Sargento fuera de la sección de lácteos y en el pasillo de galletas. Esta colaboración combina la experiencia de Mondelēz en la fabricación de galletas con la herencia de queso de Sargento, con el objetivo de ofrecer una experiencia de refrigerio premium que se puede disfrutar solo o con salsas y untar.
Esta asociación reúne a dos actores importantes en la industria de los refrigerios: Mondelēz, con ingresos netos en 2023 de aproximadamente $36 mil millones, y Sargento, una empresa familiar con ventas netas de $1.7 mil millones y más de 2,500 empleados.
몬델레즈 인터내셔널 (MDLZ)가 사르젠토와 협력하여 Sargento® Cheese Bakes라는 새로운 프리미엄 치즈 크래커 라인을 출시합니다. 이 제품은 진짜 Sargento® 치즈를 주요 재료로 사용하며 2025년 3월부터 전국에서 판매됩니다. 세 가지 종류로 제공됩니다: Aged White Cheddar & Rosemary, Pepper Jack, Parmesan & Oregano.
크래커는 4.5 oz. 봉지에 담겨 $4.99의 권장 소비자 가격으로 판매되며, 이는 사르젠토가 유제품 코너를 넘어 크래커 코너로 진출하는 첫 번째 사례입니다. 이 협업은 몬델레즈의 크래커 제조 전문성과 사르젠토의 치즈 유산을 결합하여 혼자 또는 딥과 스프레드와 함께 즐길 수 있는 프리미엄 스낵 경험을 제공하는 것을 목표로 합니다.
이 파트너십은 스낵 산업의 두 주요 플레이어를 하나로 모읍니다: 몬델레즈는 2023년 순수익이 약 360억 달러이며, 사르젠토는 17억 달러의 순매출과 2,500명 이상의 직원을 가진 가족 소유 기업입니다.
Mondelēz International (MDLZ) s'est associé à Sargento pour lancer Sargento® Cheese Bakes, une nouvelle gamme de crackers au fromage premium utilisant du véritable fromage Sargento® comme ingrédient principal. Le produit sera disponible à l'échelle nationale à partir de mars 2025 en trois variétés : Aged White Cheddar & Rosemary, Pepper Jack et Parmesan & Oregano.
Les crackers seront vendus dans des sachets de 4,5 oz. avec un prix de vente conseillé de 4,99 $, marquant la première incursion de Sargento en dehors du rayon des produits laitiers et dans le rayon des crackers. Cette collaboration combine l'expertise de Mondelēz dans la fabrication de crackers avec l'héritage fromager de Sargento, visant à offrir une expérience de collation premium à déguster seule ou avec des dips et des tartinades.
Ce partenariat réunit deux acteurs majeurs de l'industrie des collations : Mondelēz, avec des revenus nets de 36 milliards de dollars en 2023, et Sargento, une entreprise familiale avec des ventes nettes de 1,7 milliard de dollars et plus de 2 500 employés.
Mondelēz International (MDLZ) hat sich mit Sargento zusammengeschlossen, um Sargento® Cheese Bakes auf den Markt zu bringen, eine neue Premium-Käsecracker-Linie, die echten Sargento® Käse als Hauptzutat verwendet. Das Produkt wird ab März 2025 landesweit in drei Varianten erhältlich sein: Aged White Cheddar & Rosemary, Pepper Jack und Parmesan & Oregano.
Die Cracker werden in 4,5 oz. Tüten verkauft, mit einem empfohlenen Verkaufspreis von $4,99, was Sargentos ersten Schritt außerhalb des Milchregals und in den Cracker-Bereich markiert. Diese Zusammenarbeit vereint Mondelēz' Expertise in der Cracker-Herstellung mit Sargentos Käse-Kultur, um ein Premium-Snack-Erlebnis zu bieten, das allein oder mit Dips und Aufstrichen genossen werden kann.
Diese Partnerschaft bringt zwei bedeutende Akteure der Snackindustrie zusammen: Mondelēz, mit einem Nettoumsatz von etwa 36 Milliarden Dollar im Jahr 2023, und Sargento, ein familiengeführtes Unternehmen mit einem Nettoumsatz von 1,7 Milliarden Dollar und über 2.500 Mitarbeitern.
- Strategic expansion into premium cheese crackers category
- Partnership with established cheese brand Sargento
- Product diversification in snacking portfolio
- Premium positioning with higher margin potential
- None.
Insights
This strategic partnership marks a significant move in the premium snacking segment, combining Mondelēz's global distribution prowess and cracker manufacturing expertise with Sargento's authentic cheese credentials. The launch addresses several key market trends:
The premium positioning at
For Mondelēz, this represents a strategic portfolio expansion that could yield several benefits:
- Access to Sargento's loyal customer base and reputation for quality cheese products
- Entry into the premium cheese snack segment with immediate brand credibility
- Potential for international expansion leveraging Mondelēz's presence in over 150 countries
- Cross-merchandising opportunities between the dairy and cracker aisles
For Sargento, this partnership enables brand extension beyond the dairy case for the first time in its 70-year history, potentially reaching new consumers and dayparts. With Sargento's
The timing aligns with evolving consumer preferences toward premium, real-ingredient snacks. The three flavor varieties suggest careful market research to appeal to both traditional and adventurous taste preferences. The March 2025 launch timing positions the product well for spring and summer snacking occasions.
While the immediate revenue impact may be modest relative to Mondelēz's
With Three Irresistible Flavors, Sargento® Cheese Bakes Are the Latest Innovation to Expand the Mondelēz Snacking Portfolio
"Cheese lovers deserve snacks that celebrate quality ingredients and exceptional taste," said Miguel Zorrilla, VP, Mondelēz. "With Sargento® Cheese Bakes, we're bringing together premium Sargento® cheese and Mondelēz expertise as a leading maker of crackers to deliver an exciting and delicious snacking experience that beautifully highlights the best of both brands."
Each cracker features delicious Sargento® cheese and herbs, delivering a bold and flavorful crunch with real cheesy yumminess in every bite. Available in three savory varieties—Aged White Cheddar & Rosemary, Pepper Jack, and Parmesan & Oregano—Sargento® Cheese Bakes combine real cheese flavor with a satisfying crunch, making every bite irresistible.
"Creating new and flavorful ways for families to enjoy real, natural cheese is what Sargento has done best for more than 70 years. Now, for the very first time, consumers will see our family-owned brand outside of the dairy case and in the cracker aisle thanks to our continued partnership with Mondelēz," said Erin Price, General Manager, Sargento.
Sargento® Cheese Bakes are made with real Sargento® cheese as the #1 ingredient ensuring a deliciously crunchy snack. Whether enjoyed straight from the box or paired with dips and spreads, these crackers are perfect for every snacking occasion.
Sargento® Cheese Bakes can be found in the cracker aisle at retailers nationwide beginning March 2025 in a 4.5 oz. pouch for an SRP of
About Mondelēz
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
About Sargento
With over 2,500 employees and net sales of
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SOURCE Mondelēz International
FAQ
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