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Cookies and Cream Cheese: The Ultimate Morning Treat from PopUp Bagels and OREO®

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PopUp Bagels and OREO® have joined forces to create a -edition flavor: Cookies and Cream Cheese Made With OREO®. This innovative blend combines PopUp Bagels' fluffy schmear with the iconic crunch and flavor of OREO® cookies, offering a sweet topping for bagel enthusiasts. The new product will be available exclusively at PopUp Bagels locations from August 14 to August 20, 2024. Pre-orders begin on August 11 at www.PopupBagels.com, allowing fans to secure their batch of this unique collaboration. Adam Goldberg, Founder at PopUp Bagels, expressed excitement about bringing OREO® cookies into the PopUp Bagels experience, describing the blend as 'truly something special'.

PopUp Bagels e OREO® hanno unito le forze per creare un sapore in-edizione: Formaggio alle Cialde di OREO®. Questa innovativa miscela combina la soffice crema di PopUp Bagels con il croccante e il gusto iconico dei biscotti OREO®, offrendo una dolce copertura per gli appassionati di bagel. Il nuovo prodotto sarà disponibile esclusivamente nei locali di PopUp Bagels dal 14 agosto al 20 agosto 2024. Le prenotazioni inizieranno l'11 agosto su www.PopupBagels.com, permettendo ai fan di assicurarsi la loro porzione di questa unica collaborazione. Adam Goldberg, fondatore di PopUp Bagels, ha espresso entusiasmo per l'introduzione dei biscotti OREO® nell'esperienza PopUp Bagels, descrivendo la miscela come 'veramente qualcosa di speciale'.

PopUp Bagels y OREO® se han unido para crear un sabor de edición limitada: Queso crema de galletas OREO®. Esta innovadora mezcla combina la suave crema de PopUp Bagels con el crujiente y el sabor icónico de las galletas OREO®, ofreciendo un delicioso aderezo para los aficionados a los bagels. El nuevo producto estará disponible exclusivamente en las ubicaciones de PopUp Bagels del 14 de agosto al 20 de agosto de 2024. Las preordenes comenzarán el 11 de agosto en www.PopupBagels.com, permitiendo a los fans asegurar su porción de esta singular colaboración. Adam Goldberg, fundador de PopUp Bagels, expresó su entusiasmo por incorporar las galletas OREO® en la experiencia de PopUp Bagels, describiendo la mezcla como 'realmente algo especial'.

PopUp Bagels와 OREO®가 손을 잡고 -한정판 맛을 만들었습니다: OREO®로 만든 쿠키 & 크림 치즈. 이 혁신적인 블렌드는 PopUp Bagels의 부드러운 스미어와 OREO® 쿠키의 상징적인 바삭함과 맛을 결합하여 bagel 애호가들을 위한 달콤한 토핑을 제공합니다. 이 새로운 제품은 2024년 8월 14일부터 8월 20일까지 PopUp Bagels 매장에서 독점적으로 제공됩니다. 팬들이 이 독특한 협업의 배치를 확보할 수 있도록 8월 11일에 www.PopupBagels.com에서 사전 주문이 시작됩니다. PopUp Bagels의 창립자인 아담 골드버그는 OREO® 쿠키를 PopUp Bagels 경험에 소개하게 되어 흥분된다고 표현하며, 이 혼합물을 '정말 특별한 것'이라고 설명했습니다.

PopUp Bagels et OREO® se sont associés pour créer un goût -édition limitée : Fromage à la crème aux OREO®. Ce mélange innovant combine le schmear moelleux de PopUp Bagels avec le croquant et la saveur iconique des biscuits OREO®, offrant un topping sucré pour les passionnés de bagels. Le nouveau produit sera disponible exclusivement dans les points de vente PopUp Bagels du 14 août au 20 août 2024. Les précommandes commenceront le 11 août sur www.PopupBagels.com, permettant aux fans de s'assurer leur portion de cette collaboration unique. Adam Goldberg, fondateur de PopUp Bagels, a exprimé son enthousiasme à l'idée d'incorporer les biscuits OREO® dans l'expérience PopUp Bagels, décrivant ce mélange comme 'vraiment quelque chose de spécial'.

PopUp Bagels und OREO® haben sich zusammengeschlossen, um einen -Limitierte Edition Geschmack zu kreieren: Cookies and Cream Cheese Made With OREO®. Diese innovative Mischung kombiniert den fluffigen Aufstrich von PopUp Bagels mit dem ikonischen Knusper und Geschmack der OREO®-Kekse und bietet eine süße Garnitur für Bagel-Liebhaber. Das neue Produkt wird vom 14. August bis 20. August 2024 ausschließlich in den PopUp Bagels-Filialen erhältlich sein. Vorbestellungen beginnen am 11. August unter www.PopupBagels.com, sodass Fans sich ihr Stück dieser einzigartigen Zusammenarbeit sichern können. Adam Goldberg, der Gründer von PopUp Bagels, äußerte seine Begeisterung darüber, die OREO®-Kekse in das PopUp Bagels-Erlebnis zu integrieren, und beschrieb die Mischung als 'wirklich etwas Besonderes'.

Positive
  • -edition product launch may generate buzz and increase customer interest
  • Collaboration with a well-known brand (OREO®) could enhance PopUp Bagels' market visibility
  • Exclusive availability may drive foot traffic to PopUp Bagels locations
Negative
  • Short availability period (August 14-20) may limit potential sales
  • distribution through PopUp Bagels locations only could restrict reach

NEW YORK, Aug. 7, 2024 /PRNewswire/ -- PopUp Bagels, the innovators behind the "Not Famous, but Known" bagel and schmear brand, are excited to announce that they have teamed up with the OREO® Brand, AMERICA'S FAVORITE COOKIE®, to launch an exciting new flavor: Cookies and Cream Cheese Made With OREO®. This epic collaboration blends PopUp Bagels' ultra-fluffy schmear with the irresistible crunch and iconic flavor of OREO® cookies, creating a sweet topping perfect for bagel lovers and cookies and cream enthusiasts alike.

"Creating Cookies and Cream Cheese Made With OREO® was a no-brainer for us," said Adam Goldberg, Founder at PopUp Bagels. "We're just as excited as the public to get our hands on this limited-edition taste and bring OREO® cookies in on the PopUp Bagels craze. The blend of iconic OREO® cookies with our renowned schmear is truly something special."

The Cookies and Cream Cheese Made With OREO® will debut exclusively at PopUp Bagels locations from August 14 to August 20, 2024. However, eager fans can guarantee their batch for this exciting collaboration by pre-ordering beginning August 11 at www.PopupBagels.com. This limited-edition offering promises to elevate your bagel experience with the fan-favorite taste of OREO® cookies, making it a must-try for anyone seeking an added layer of sweetness in their bagel routine. 

About PopUp Bagels

Founded in the heart of a pandemic in Adam Goldberg's kitchen, PopUp Bagels began as a simple mission fueled by passion and dedication—to craft unmistakably perfect bagels with no frills, just the essence of simplicity... crispy crusts, soft crumb centers, the right size, and an ideal proportion of seeds.

What started in a small kitchen quickly evolved into a culinary sensation, winning over locals' taste buds and hearts, as well as winning Brooklyn's BagelFest Best Bagel award two years in a row. Today, PopUp Bagels is a name that spans several neighborhoods, including five towns in Connecticut, its most known location in Greenwich Village, NYC, and now the Upper West Side and Upper East Side, with exciting new locations to come next. Our brand extends further with seasonal locations in East Hampton, Palm Beach, Wellesley, and beyond.

As we continue to expand, our dedication to bagel-making allows more people to experience our simple yet distinct offerings. Our bagels are served fresh from the oven, hot and whole - and we do not make sandwiches. Loyal fans love to grip, rip, and dip right on the street, or bagels can be taken home or to the park to enjoy it in endless ways. For more information on our story and locations, check out PopUp Bagels on Instagram or our website, where every bagel crafted is a testament to this commitment to perfection.

About OREO® Cookie 
OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @OREO or on Instagram @OREO.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

Media Contact: Madeline Steinberg, madeline@popupbagels.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/cookies-and-cream-cheese-the-ultimate-morning-treat-from-popup-bagels-and-oreo-302216305.html

SOURCE PopUp Bagels

FAQ

What is the new product collaboration between PopUp Bagels and OREO® (MDLZ)?

The new product is called 'Cookies and Cream Cheese Made With OREO®', which blends PopUp Bagels' schmear with OREO® cookie pieces.

When will the Cookies and Cream Cheese Made With OREO® be available at PopUp Bagels?

The product will be available exclusively at PopUp Bagels locations from August 14 to August 20, 2024.

How can customers pre-order the new Cookies and Cream Cheese Made With OREO® from PopUp Bagels?

Customers can pre-order the product beginning August 11, 2024, at www.PopupBagels.com.

Who is the founder of PopUp Bagels involved in the OREO® (MDLZ) collaboration?

Adam Goldberg is the founder of PopUp Bagels who commented on the collaboration with OREO®.

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