CLIF BAR to Power Athletes as the Official Energy Bar of the Boston Marathon presented by Bank of America
CLIF BAR has been announced as the Official Energy Bar of the Boston Marathon in a new three-year partnership with the Boston Athletic Association (B.A.A.). The partnership launches ahead of the 129th Boston Marathon, with CLIF BAR donating ten race bibs to runners who missed qualification by 10 seconds.
The company will establish 'The CLIF Bar' near the finish line at Rosebar Boston from April 17-22, offering merchandise, guided runs, recovery support, and race day fuel. Additionally, CLIF BAR is launching a national Raise Your Bar Challenge on Strava from March 21-April 21, and will be present at the Bank of America Boston Marathon Expo from April 18-20.
CLIF BAR energy bars feature organic, non-GMO rolled oats and 9-11g of plant protein per bar, designed for sustained energy. The partnership aligns with B.A.A.'s 130-year mission of promoting healthy lifestyles through sports, particularly running.
CLIF BAR è stata annunciata come Barretta Energetica Ufficiale del Maratona di Boston in una nuova partnership triennale con la Boston Athletic Association (B.A.A.). La partnership inizia in vista della 129ª Maratona di Boston, con CLIF BAR che dona dieci pettorali a corridori che hanno mancato la qualificazione di 10 secondi.
L'azienda stabilirà 'The CLIF Bar' vicino al traguardo al Rosebar di Boston dal 17 al 22 aprile, offrendo merchandising, corse guidate, supporto per il recupero e carburante per il giorno della gara. Inoltre, CLIF BAR lancerà una sfida nazionale Raise Your Bar su Strava dal 21 marzo al 21 aprile e sarà presente all'Expo della Maratona di Boston Bank of America dal 18 al 20 aprile.
Le barrette energetiche CLIF BAR presentano avena biologica non OGM e 9-11 g di proteine vegetali per barretta, progettate per fornire energia prolungata. La partnership si allinea con la missione di 130 anni della B.A.A. di promuovere stili di vita sani attraverso lo sport, in particolare la corsa.
CLIF BAR ha sido anunciada como la Barra Energética Oficial del Maratón de Boston en una nueva asociación de tres años con la Asociación Atlética de Boston (B.A.A.). La asociación se lanza antes del 129º Maratón de Boston, con CLIF BAR donando diez números de carrera a corredores que se quedaron a 10 segundos de la clasificación.
La compañía establecerá 'The CLIF Bar' cerca de la línea de meta en Rosebar Boston del 17 al 22 de abril, ofreciendo mercancía, carreras guiadas, apoyo para la recuperación y combustible para el día de la carrera. Además, CLIF BAR lanzará un desafío nacional Raise Your Bar en Strava del 21 de marzo al 21 de abril y estará presente en la Expo del Maratón de Boston Bank of America del 18 al 20 de abril.
Las barras energéticas CLIF BAR contienen avena orgánica y no OGM, y de 9 a 11 g de proteína vegetal por barra, diseñadas para proporcionar energía sostenida. La asociación se alinea con la misión de 130 años de la B.A.A. de promover estilos de vida saludables a través del deporte, especialmente la carrera.
CLIF BAR는 보스턴 육상 협회(B.A.A.)와의 3년 파트너십을 통해 보스턴 마라톤의 공식 에너지 바로 발표되었습니다. 이 파트너십은 제129회 보스턴 마라톤을 앞두고 시작되며, CLIF BAR는 10초 차로 자격을 놓친 러너들에게 10개의 경주 번호를 기부합니다.
회사는 4월 17일부터 22일까지 로즈바 보스턴의 결승선 근처에 'The CLIF Bar'를 설치하여 상품, 가이드 러닝, 회복 지원 및 경주일 연료를 제공합니다. 또한, CLIF BAR는 3월 21일부터 4월 21일까지 Strava에서 전국적인 Raise Your Bar Challenge를 시작하며, 4월 18일부터 20일까지 보스턴 마라톤 엑스포에서 참석할 예정입니다.
CLIF BAR 에너지 바는 유기농 비 GMO 롤 오트와 바당 9-11g의 식물성 단백질을 함유하고 있어 지속적인 에너지를 제공합니다. 이 파트너십은 스포츠, 특히 달리기를 통해 건강한 라이프스타일을 촉진하는 B.A.A.의 130년 미션과 일치합니다.
CLIF BAR a été annoncée comme la Barre Énergétique Officielle du Marathon de Boston dans le cadre d'un nouveau partenariat de trois ans avec la Boston Athletic Association (B.A.A.). Ce partenariat débute avant le 129ème Marathon de Boston, avec CLIF BAR faisant don de dix dossards à des coureurs qui ont manqué la qualification de 10 secondes.
L'entreprise établira 'The CLIF Bar' près de la ligne d'arrivée au Rosebar Boston du 17 au 22 avril, offrant des produits dérivés, des courses guidées, un soutien à la récupération et des ravitaillements pour le jour de la course. De plus, CLIF BAR lancera un défi national Raise Your Bar sur Strava du 21 mars au 21 avril et sera présent à l'Expo du Marathon de Boston Bank of America du 18 au 20 avril.
Les barres énergétiques CLIF BAR contiennent des flocons d'avoine biologiques non OGM et de 9 à 11 g de protéines végétales par barre, conçues pour fournir une énergie durable. Ce partenariat s'aligne avec la mission de 130 ans de la B.A.A. de promouvoir des modes de vie sains à travers le sport, en particulier la course à pied.
CLIF BAR wurde als Offizielle Energieriegel des Boston Marathons in einer neuen dreijährigen Partnerschaft mit der Boston Athletic Association (B.A.A.) bekannt gegeben. Die Partnerschaft beginnt vor dem 129. Boston Marathon, wobei CLIF BAR zehn Startnummern an Läufer spendet, die die Qualifikation um 10 Sekunden verpasst haben.
Das Unternehmen wird vom 17. bis 22. April 'The CLIF Bar' in der Nähe der Ziellinie im Rosebar Boston einrichten, wo Merchandise, geführte Läufe, Erholungsunterstützung und Wettkampftag-Nahrung angeboten werden. Darüber hinaus startet CLIF BAR vom 21. März bis 21. April eine nationale Raise Your Bar Challenge auf Strava und wird vom 18. bis 20. April auf der Bank of America Boston Marathon Expo vertreten sein.
Die Energieriegel von CLIF BAR enthalten biologische, nicht-GVO Haferflocken und 9-11 g pflanzliches Protein pro Riegel, die für anhaltende Energie sorgen. Die Partnerschaft steht im Einklang mit der 130-jährigen Mission der B.A.A., gesunde Lebensstile durch Sport, insbesondere durch Laufen, zu fördern.
- Secured three-year partnership with prestigious Boston Marathon, expanding brand visibility
- Strategic location of 'The CLIF Bar' near marathon finish line enhances customer engagement
- Cross-platform marketing activation through Strava challenge increases brand reach
- None.
CLIF BAR's multi-year partnership with the Boston Athletic Association® will help support athletes
as they raise their bar and push past barriers to achieve new levels of performance
EMERYVILLE, Calif. , March 18, 2025 /PRNewswire/ -- Boston Athletic Association® (B.A.A.) announced today that CLIF BAR, known for providing sustained energy to help fuel performance, will serve as the Official Energy Bar of the Boston Marathon® presented by Bank of America. Kicking off the three-year partnership in the lead-up to this year's 129th Boston Marathon, CLIF BAR has donated ten race bibs numbers to runners who came within 10 seconds of this year's qualifier cut-off time, furthering the brand's commitment to helping athletes push through adversity and raise their bar.
From April 17-22—before and during the marathon—CLIF BAR will be activating its first-ever Energy Bar, aptly named The CLIF Bar. Just steps from the finish line at Rosebar Boston, 47 Huntington Ave,
"As one of the most prestigious road racing events on the planet, the Boston Marathon represents the pinnacle of achievement for runners worldwide," said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelēz. "We are honored to partner with B.A.A. and help fuel thousands of athletes as they push past personal limits and perform at their best. Along with our 30-plus-year heritage of helping powering athletes—most recently with giving race entries to runners who otherwise wouldn't be able to participate in this year's marathon—this partnership underscores our deep commitment to helping runners raise their bar every day and joining them in celebration when they achieve what once felt impossible."
In addition to The CLIF Bar for
"For more than 130 years, the B.A.A.'s mission has been to promote healthy lifestyles through sports, especially running," said Jack Fleming, President and CEO of the B.A.A. "The B.A.A. and CLIF BAR share the same values and focus, helping all athletes, no matter where they are on their running journey, achieve the most they can each and every run. We look forward to showcasing and elevating the power of athletes at the Boston Marathon and all B.A.A. events year-round."
CLIF BAR energy bars are purposefully formulated with organic, non-GMO rolled oats and 9-11g of plant protein per bar, offering sustained energy without compromising on enjoyment. Through bespoke activations and athlete partnerships, CLIF BAR is committed to showcasing the many moments of personal triumph that can be achieved by transcending challenges and achieving the inherent, powerful feeling of fulfillment that arises when you raise your bar again and again.
Join the journey to
About the Boston Athletic Association (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A. manages the Boston Marathon, and supports comprehensive charity, youth, and year-round programming. The economic impact of the 2024 Boston Marathon presented by Bank of America produced
About CLIF BAR
For more than 30 years, CLIF has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately
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SOURCE Mondelēz International
FAQ
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