Mercury Insurance Launches MercuryGO for Arizona Drivers

Rhea-AI Summary

Mercury Insurance has introduced the MercuryGO app in Arizona, aimed at enhancing driving skills and traffic safety. This usage-based insurance app allows policyholders to receive up to 10% off for participation, with potential discounts of up to 40% at renewal based on driving behavior scores. The initiative responds to rising traffic fatalities in Arizona, which reached 1,057 in 2020. Developed with Cambridge Mobile Telematics, MercuryGO targets issues like distracted driving, promising significant safety improvements.

Positive

• Launch of MercuryGO app in Arizona to improve driver safety.
• Immediate 10% discount for participants, up to 40% discount at renewal based on driving scores.
• Targets reduction in traffic fatalities, responding to Arizona's rising fatality rates.
• Partnership with Cambridge Mobile Telematics enhances app technology.

Negative

• None.

LOS ANGELES, Oct. 4, 2021 /PRNewswire/ -- Today, Mercury Insurance announced that the company has made its usage-based insurance app, MercuryGO, available to drivers in Arizona to help improve driving skills and traffic safety. The app acts as a virtual driving coach, providing skill scores that give real-time feedback about driving behavior. Mercury auto insurance policyholders who enroll to use the app immediately receive up to a 10% participation discount. Then, when MercuryGO customers renew their policies, they could receive a discount of up to 40%, depending upon their driving score.

"MercuryGO is an app that will help to keep Arizonans safe while on the road," said Mercury Insurance Director of Product Management David Lane. "Designed to keep drivers of all ages and experience levels focused on the road, MercuryGO may also help reduce the number of car-crash related fatalities and serious injuries."

The Arizona Department of Transportation reports there were 1,057 motor vehicle traffic fatalities in 2020 despite lower traffic volume. This is the highest level in 12 years.

The MercuryGO app generates a driving skill score, which is calculated based on categories that are closely correlated with car crashes: excessive speeding, hard braking, distracted driving (i.e., phone motion and screen interaction), and road type.

Cambridge Mobile Telematics (CMT), Mercury's technology partner, is the world's largest smartphone telematics provider, winning multiple awards. CMT is the pioneer of: usage-based insurance with smartphones (in 2012); the measurement of phone distraction (2013); behavior-based insurance (2014); and real-time crash alerts with roadside assistance (2015).  

"Mercury Insurance is utilizing the DriveWell platform to help drivers reduce distracted driving, speeding, and hard braking by keeping them engaged and providing timely feedback," said Ryan McMahon, CMT's Vice President of Insurance and Government Affairs. "MercuryGO will help make Arizona roads safer and has the potential to reduce the number of car collisions, injuries and fatalities."

CMT's research shows that 37% of all car trips in the U.S. in 2019 involved significant driver phone distraction; between 7 a.m. and 7 p.m., that figure rises to 41% of all U.S. car trips. MercuryGO will help solve that problem by using technology that has reduced distracted driving by 29%, speeding by 45%, and hard braking by 17%.

MercuryGO provides useful in-app tips to help users become safer drivers. Added benefits include:

• A sharing option for families, which allows all participating drivers to see who is the safest.
• The ability for parents to receive real-time feedback about their teen's driving behavior, including when, where and how fast they're traveling.
• Licensed teen drivers, 18 years and younger, who are registered for MercuryGO will instantly receive a 10% participation discount on auto insurance.
• The opportunity to earn up to a 40% discount at renewal.

Currently, MercuryGO is only available to Arizona, Florida, Georgia, Oklahoma and Texas drivers. Visit www.mercuryinsurance.com/GO or contact a local Mercury Insurance agent to enroll.

Tweet the news: MercuryGO is available in Arizona and could save drivers up to 40% on auto insurance. Visit www.MercuryInsurance.com/GO

About Mercury Insurance  
Mercury Insurance (MCY) is a multiple-line insurance organization predominantly offering personal automobile, homeowners and commercial insurance through a network of independent agents in Arizona, California, Florida, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas and Virginia. Since 1962, Mercury has specialized in offering quality insurance at affordable prices. For more information visit www.mercuryinsurance.com or Facebook and follow the company on Twitter.

About Cambridge Mobile Telematics

CMT's mission is to make the world's roads and drivers safer. Since its first product launch in 2012 that pioneered mobile usage-based insurance, CMT has become the world's leading telematics and analytics provider for insurers, rideshares, and fleets. CMT's DriveWell platform uses mobile sensing and behavioral science to measure driving risk and incentivize safer driving, while its Claim Studio reduces the claims cycle time with real-time crash detection, crash reconstruction, and damage assessment using telematics and artificial intelligence. CMT has over 50 active programs with insurers and other partners, improving safety for millions of drivers every day around the world. Started based on research at MIT, CMT is headquartered in Cambridge MA. To learn more, visit www.cmtelematics.com and follow CMT on Twitter @cmtelematics.

 

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SOURCE Mercury General Corporation

FAQ

What is MercuryGO and how does it work for Arizona drivers?

MercuryGO is a usage-based insurance app launched by Mercury Insurance in Arizona, providing real-time feedback on driving behavior to help improve safety.

What discounts can Arizona drivers receive with MercuryGO?

Drivers can receive a 10% participation discount upon enrollment and potentially up to 40% discount at renewal based on their driving scores.

Why was MercuryGO launched in Arizona?

The app was launched to address the high number of traffic fatalities in Arizona, which reached 1,057 in 2020.

Who developed the MercuryGO app for driving safety?

The app was developed in partnership with Cambridge Mobile Telematics, a leader in smartphone telematics.

How does MercuryGO impact driving behavior?

MercuryGO generates driving skill scores based on metrics that correlate with accidents, aiming to reduce distracted driving, speeding, and hard braking.