SCREENVISION MEDIA EXTENDS ADVERTISING & CONTENT PARTNERSHIP WITH MARCUS THEATRES®

Rhea-AI Summary

Screenvision Media has renewed its partnership with Marcus Theatres, the nation's fourth largest exhibitor and a division of The Marcus Corporation (NYSE:MCS). This strategic extension highlights the strength of Screenvision's exhibitor network and its growing profitability, leveraging the company's strong first-quarter advertising revenue. The deal grants Marcus Theatres access to premium advertising inventory and will feature in Screenvision's upcoming broadcasts. With 65 theatres and 864 screens, Marcus is a vital partner, contributing significantly to Screenvision's recovery towards pre-pandemic advertising levels.

Positive

• Renewed partnership with Marcus Theatres strengthens Screenvision's advertising network.
• Strong first-quarter performance indicates recovery towards pre-pandemic advertising revenue levels.
• Access to premium Marquee Position inventory enhances advertising opportunities.

Negative

• None.

Nation's Fourth Largest Exhibitor Renews with Screenvision;
Cites Strength of Network, Capital Structure and Growing Profitability

NEW YORK, March 30, 2023 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, e-gaming platforms and select sports and music venues, today announced that it has extended its longstanding relationship with Marcus Theatres^®, a division of The Marcus Corporation (NYSE:MCS).

Marcus Theatres is Screenvision's second largest exhibitor partner and the fourth largest in the U.S. The company operates 65 theatres and 864 screens within Screenvision's network, including 13 theatres with 168 screens in Milwaukee, 8 theatres with 121 screens in St. Louis and 6 theatres with 100 screens in Chicago.

"Extending our strong and strategic relationship with Marcus Theatres reflects the strength of Screenvision's exhibitor network, along with our leading advertising sales performance and the comeback that is occurring within cinema advertising," said Darryl Schaffer, Chief Partnership Officer, Screenvision Media. "Screenvision is coming off a strong first quarter, with advertising revenue that continues to build toward pre-pandemic levels. Additionally, our healthy balance sheet combined with the stability of our business was instrumental in continuing our Marcus relationship."

The deal includes Screenvision's highly coveted Marquee Position inventory, which is typically reserved for high-profile campaigns featuring cinema-quality creative. Additionally, Marcus Theatres will be part of Screenvision's broadcast and 2024 calendar Upfront.

"Cinema advertising revenues are fundamental to our business and Screenvision has proven to be a trusted, highly valued and high performing partner for the better part of the last decade," said Mark Gramz, President of Marcus Theatres. "In extending our relationship, Screenvision will continue to develop highly engaging content for our moviegoers while delivering important revenue for our bottom line."

About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors, select sports and music venues and through a robust OOH network . The Screenvision Media cinema advertising network comprises 13,500 screens in 2000+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies.

About Marcus Theatres
Marcus Theatres^®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 1,053 screens at 84 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex^® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).

Contact: Russin Royal, rroyal@crwnpartners.com

View original content:https://www.prnewswire.com/news-releases/screenvision-media-extends-advertising--content-partnership-with-marcus-theatres-301786339.html

SOURCE Screenvision Media

FAQ

What does the partnership renewal between Screenvision Media and Marcus Theatres signify for MCS?

The renewal indicates a strong relationship that supports Screenvision's advertising network and contributes to the growing profitability of both companies.

How many theatres does Marcus Theatres operate under the partnership with Screenvision Media?

Marcus Theatres operates 65 theatres with a total of 864 screens as part of the partnership with Screenvision Media.

What advertising opportunities does Screenvision Media offer Marcus Theatres?

Screenvision Media provides Marcus Theatres access to premium Marquee Position inventory, which is reserved for high-profile advertising campaigns.

When was the partnership between Screenvision Media and Marcus Theatres renewed?

The partnership was renewed on March 30, 2023.

What is the significance of cinema advertising for Screenvision Media and Marcus Theatres?

Cinema advertising revenues are fundamental to both companies' business models, contributing significantly to their financial performance.