MARCUS THEATRES® ROLLS OUT THE MARCUS MOVIE CLUB
Marcus Theatres (NYSE: MCS) has launched the Marcus Movie Club, a new monthly membership program priced at $9.99 per month. Members receive one 2D movie credit monthly, 20% off food and beverages, unlimited additional tickets at $9.99, and no digital convenience fees. Unused credits roll over, and the pricing applies to early access and opening night screenings. An annual subscription option is available at $109.89, offering one month free. The program can be accessed through the Marcus Theatres app or website, with credits usable for upgrades to premium formats like IMAX and 3D.
Marcus Theatres (NYSE: MCS) ha lanciato il Marcus Movie Club, un nuovo programma di abbonamento mensile al prezzo di 9,99 $ al mese. I membri ricevono un credito mensile per un film 2D, uno sconto del 20% su cibo e bevande, biglietti aggiuntivi illimitati a 9,99 $ e nessun costo di comodità digitale. I crediti non utilizzati vengono mantenuti e i prezzi si applicano anche per l'accesso anticipato e le proiezioni serali di apertura. È disponibile un'opzione di abbonamento annuale a 109,89 $, che offre un mese gratuito. Il programma può essere accessibile tramite l'app o il sito web di Marcus Theatres, con crediti utilizzabili per gli upgrade a formati premium come IMAX e 3D.
Marcus Theatres (NYSE: MCS) ha lanzado el Marcus Movie Club, un nuevo programa de membresía mensual con un precio de 9,99 $ al mes. Los miembros reciben un crédito mensual para una película 2D, un 20% de descuento en alimentos y bebidas, boletos adicionales ilimitados a 9,99 $ y sin tarifas de conveniencia digital. Los créditos no utilizados se acumulan, y los precios se aplican a las proyecciones de acceso anticipado y de estreno. También hay una opción de suscripción anual disponible por 109,89 $, que ofrece un mes gratis. El programa se puede acceder a través de la aplicación o el sitio web de Marcus Theatres, con créditos utilizables para mejoras a formatos premium como IMAX y 3D.
마커스 극장 (NYSE: MCS)는 월 9.99 달러의 가격으로 마커스 무비 클럽을 출시했습니다. 회원들은 매달 2D 영화 크레딧 1개, 음식 및 음료 20% 할인, 9.99 달러의 무제한 추가 티켓, 디지털 편의 수수료 없음의 혜택을 누릴 수 있습니다. 사용하지 않은 크레딧은 이월되며, 가격은 조기 접근 및 개봉일 상영에도 적용됩니다. 연간 구독 옵션은 109.89 달러에 제공되며, 한 달 무료 혜택이 있습니다. 이 프로그램은 마커스 극장 앱이나 웹사이트를 통해 접근할 수 있으며, 프리미엄 포맷(IMAX 및 3D)으로의 업그레이드에 사용할 수 있는 크레딧을 제공합니다.
Marcus Theatres (NYSE: MCS) a lancé le Marcus Movie Club, un nouveau programme d'abonnement mensuel au prix de 9,99 $ par mois. Les membres reçoivent un crédit pour un film 2D par mois, 20 % de réduction sur la nourriture et les boissons, des billets supplémentaires illimités à 9,99 $, et aucune frais de commodité numérique. Les crédits non utilisés sont reportés, et les tarifs s'appliquent aux projections en avant-première et aux soirées de lancement. Une option d'abonnement annuel est disponible pour 109,89 $, offrant un mois gratuit. Le programme peut être consulté via l'application ou le site Web de Marcus Theatres, avec des crédits utilisables pour des améliorations vers des formats premium tels qu'IMAX et 3D.
Marcus Theatres (NYSE: MCS) hat den Marcus Movie Club ins Leben gerufen, ein neues monatliches Mitgliedschaftsprogramm zum Preis von 9,99 $ pro Monat. Mitglieder erhalten monatlich einen 2D-Filmgutschein, 20% Rabatt auf Speisen und Getränke, unbegrenzt zusätzliche Tickets für 9,99 $ und keine digitalen Servicegebühren. Unbenutzte Gutscheine werden übertragen, und die Preise gelten auch für frühzeitigen Zugang und Premierenvorführungen. Eine jährliche Abonnementoption steht für 109,89 $ zur Verfügung, die einen Monat kostenlos bietet. Das Programm kann über die Marcus Theatres-App oder die Website aufgerufen werden, wobei die Gutscheine für Upgrades auf Premium-Formate wie IMAX und 3D verwendet werden können.
- New revenue stream through subscription-based membership program
- Potential for increased concession sales through 20% discount incentive
- Customer retention strategy through rollover credits and recurring monthly fees
- Additional revenue opportunity through premium format upgrades
- Reduced margin per ticket through $9.99 pricing structure
- Potential cannibalization of full-price ticket sales
Insights
The launch of Marcus Movie Club represents a strategic move to boost recurring revenue and customer loyalty in a challenging theatrical market. At
This subscription model could significantly impact Marcus Theatres' revenue stability and customer retention. Based on industry data, movie subscription services typically increase visit frequency by
Get more at Marcus Theatres with a new monthly movie membership program
that saves movie lovers over
"Going to the movies is a vital part of the human experience," said Greg Marcus, CEO, Marcus Corporation. "People share movie theatre moments they'll never forget with me every day. A great date, a holiday with family, the first time they took their child and they experienced mixing popcorn with candy – all these memories framed by standing in line for concessions, being dressed up as a favorite character, passing tissues to or laughing with the moviegoer next to you. I'm excited about the Marcus Movie Club because it's about setting aside the time to make those memories affordably."
With the holidays approaching fast, a Marcus Movie Club membership is the gift that keeps on giving, creating time spent together regularly at an affordable price. Moviegoers can subscribe or gift the Marcus Movie Club for
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the fourth-largest theatre circuit in
Media contact:
Jenni Tetzlaff, Marcus Theatres
O: (414) 905-1529
jennitetzlaff@marcustheatres.com
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SOURCE Marcus Theatres®
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