CJ 4DPLEX and Marcus Theatres Strengthen Partnership with Three New SCREENX Locations
Marcus Theatres (NYSE: MCS) and CJ 4DPLEX announced an expansion of their partnership with three new SCREENX locations in the Midwest. The new 270-degree panoramic auditoriums will be installed at Marcus theaters in Shakopee, MN, Columbus, OH, and Addison, IL, set to open before summer 2025.
This expansion follows the success of Marcus' first SCREENX theater at Marcus Ridge Cinema in Wisconsin, which launched in September 2023 and has shown strong box office performance. The new locations will feature luxury recliner seating and mark SCREENX's debut in both the Columbus and greater Chicago areas.
SCREENX technology provides an immersive cinema experience by extending select scenes onto the auditorium's side walls. This expansion builds upon the existing partnership between the companies, which includes a 4DX location at Marcus Gurnee Mills Cinema in Illinois.
Marcus Theatres (NYSE: MCS) e CJ 4DPLEX hanno annunciato un'espansione della loro partnership con tre nuove location SCREENX nel Midwest. I nuovi auditorium panoramici a 270 gradi saranno installati nei cinema Marcus a Shakopee, MN, Columbus, OH, e Addison, IL, e apriranno prima dell'estate del 2025.
Questa espansione segue il successo del primo cinema SCREENX di Marcus presso il Marcus Ridge Cinema nel Wisconsin, lanciato a settembre 2023 e che ha mostrato forti performance al botteghino. Le nuove location presenteranno posti a sedere reclinabili di lusso e segneranno il debutto di SCREENX sia nell'area di Columbus che nella grande area di Chicago.
La tecnologia SCREENX offre un'esperienza cinematografica immersiva estendendo alcune scene selezionate sulle pareti laterali dell'auditorium. Questa espansione si basa sulla partnership esistente tra le aziende, che include una location 4DX presso il Marcus Gurnee Mills Cinema in Illinois.
Marcus Theatres (NYSE: MCS) y CJ 4DPLEX anunciaron una expansión de su asociación con tres nuevas ubicaciones SCREENX en el Medio Oeste. Los nuevos auditorios panorámicos de 270 grados se instalarán en los cines Marcus en Shakopee, MN, Columbus, OH, y Addison, IL, y se abrirán antes del verano de 2025.
Esta expansión sigue al éxito del primer cine SCREENX de Marcus en el Marcus Ridge Cinema en Wisconsin, que se lanzó en septiembre de 2023 y ha mostrado un fuerte rendimiento en taquilla. Las nuevas ubicaciones contarán con asientos reclinables de lujo y marcarán el debut de SCREENX tanto en Columbus como en la gran área de Chicago.
La tecnología SCREENX proporciona una experiencia cinematográfica inmersiva al extender ciertas escenas seleccionadas a las paredes laterales del auditorio. Esta expansión se basa en la asociación existente entre las empresas, que incluye una ubicación 4DX en el Marcus Gurnee Mills Cinema en Illinois.
마커스 극장(Marcus Theatres) (NYSE: MCS)와 CJ 4DPLEX가 중서부에 SCREENX의 세 개 새로운 위치를 추가하는 파트너십 확장을 발표했습니다. 새로운 270도 파노라마 극장은 샤코피, MN, 콜럼버스, OH, 애디슨, IL의 마커스 극장에서 설치되며, 2025년 여름 이전에 개장할 예정입니다.
이번 확장은 2023년 9월에 개장한 위스콘신의 마커스 리지 시네마에서 첫 번째 SCREENX 극장이 성공을 거둔 이후 이루어졌으며, 강력한 박스 오피스 성과를 보여주고 있습니다. 새로운 위치는 고급 리클라이너 좌석을 갖추고 있으며, 콜럼버스와 시카고 대도시 지역에서 SCREENX의 첫 선을 보이게 됩니다.
SCREENX 기술은 특정 장면을 극장 측면 벽으로 확장하여 몰입감 있는 영화 경험을 제공합니다. 이번 확장은 일리노이의 마커스 거니 밀스 시네마에 있는 4DX 위치를 포함하는 기존의 파트너십을 기반으로 합니다.
Marcus Theatres (NYSE: MCS) et CJ 4DPLEX ont annoncé une extension de leur partenariat avec trois nouveaux emplacements SCREENX dans le Midwest. Les nouveaux auditoriums panoramiques à 270 degrés seront installés dans les cinémas Marcus à Shakopee, MN, Columbus, OH, et Addison, IL, et devraient ouvrir avant l'été 2025.
Cette expansion fait suite au succès du premier cinéma SCREENX de Marcus au Marcus Ridge Cinema dans le Wisconsin, qui a été lancé en septembre 2023 et a montré de solides performances au box-office. Les nouveaux emplacements disposeront de sièges inclinables de luxe et marqueront les débuts de SCREENX à la fois dans la région de Columbus et dans la grande région de Chicago.
La technologie SCREENX offre une expérience cinématographique immersive en étendant certaines scènes sélectionnées sur les murs latéraux de l'auditorium. Cette expansion s'appuie sur le partenariat existant entre les entreprises, qui comprend un emplacement 4DX au Marcus Gurnee Mills Cinema dans l'Illinois.
Marcus Theatres (NYSE: MCS) und CJ 4DPLEX haben eine Erweiterung ihrer Partnerschaft mit drei neuen SCREENX Standorten im Mittleren Westen angekündigt. Die neuen 270-Grad-Panoramakinos werden in Marcus-Kinos in Shakopee, MN, Columbus, OH und Addison, IL installiert und sollen vor dem Sommer 2025 eröffnet werden.
Diese Erweiterung folgt dem Erfolg des ersten SCREENX-Kinos von Marcus im Marcus Ridge Cinema in Wisconsin, das im September 2023 eröffnet wurde und starke Einnahmen an den Kinokassen erzielt hat. Die neuen Standorte werden luxuriöse Liegesitze bieten und markieren das Debüt von SCREENX sowohl in Columbus als auch in der Metropolregion Chicago.
Die SCREENX-Technologie bietet ein immersives Kinoerlebnis, indem ausgewählte Szenen auf die Seitenschwalls des Auditoriums erweitert werden. Diese Erweiterung baut auf der bestehenden Partnerschaft zwischen den Unternehmen auf, die einen 4DX-Standort im Marcus Gurnee Mills Cinema in Illinois umfasst.
- Expansion into three new markets indicates growth and market penetration
- Strong box office performance of existing SCREENX location demonstrates proven business model
- Premium format expansion helps differentiate from home viewing competition
- Strategic partnership with technology provider strengthens competitive position
- Significant capital investment required for new technology installations
- Success dependent on continued consumer willingness to pay premium prices
Insights
Marcus Theatres' expansion of its SCREENX partnership with CJ 4DPLEX represents a strategic enhancement of its premium offerings portfolio. The addition of three new 270-degree panoramic auditoriums builds upon the demonstrated success of their first SCREENX implementation, which has "consistently delivered strong box office results" since its September 2023 launch.
This move aligns with the industry's premium differentiation strategy. Premium format theaters typically command higher ticket prices than standard screens, potentially boosting per-customer revenue. By expanding SCREENX to new markets including the first such venue in the greater Chicago area, Marcus is extending this revenue opportunity to additional high-potential locations.
The timing ahead of the 2025 summer blockbuster season is particularly advantageous, as these premium formats perform best with visually spectacular films that benefit from the expanded 270-degree viewing experience. The addition of luxury recliner seating further enhances the premium positioning, creating a multi-faceted experience that cannot be replicated by home entertainment systems.
For Marcus Theatres, the fourth-largest exhibitor in the U.S., this partnership expansion demonstrates confidence in the SCREENX format based on actual performance data from their existing installation. This calculated expansion to three new markets indicates the company is pursuing measured growth of proven concepts rather than speculative investments.
The Expansion Brings New 270-Degree Panoramic Auditoriums to
Since its debut, the SCREENX auditorium at Marcus Ridge Cinema has consistently delivered strong box office results, demonstrating the growing demand for premium moviegoing experiences. The new SCREENX locations will open at Marcus Southbridge Crossing Cinema in
SCREENX, the world's first multi-projection cinema technology, delivers a groundbreaking 270-degree panoramic viewing experience. By extending select scenes onto the left and right walls of the auditorium, SCREENX surrounds audiences with story-enhancing visuals that can't be replicated at home.
Mark Gramz, President, Marcus Theatres® stated, "The success of our first SCREENX location at Marcus Ridge Cinema confirmed the demand for this differentiated cinema technology. Our partnership with CJ 4DPLEX underscores our commitment to providing innovative entertainment options, and we're excited to bring SCREENX to three new markets."
"We're redefining how moviegoers experience cinema by bringing even more SCREENX theaters to audiences across the Midwest," added Duncan Macdonald, Senior Vice-President, Business Development of CJ 4DPLEX America. "Our collaboration with Marcus continues to set new standards for the future of cinema and we're confident these new auditoriums will further drive box office success."
CJ 4DPLEX and Marcus Theatres have a long-standing partnership, including a 4DX location at Marcus Gurnee Mills Cinema in
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in
CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, "Parasite".
SCREENX is the world's first multi-projection cinema with an immersive 270 degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 425 SCREENX auditoriums around the world in 40 countries.
4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 770 4DX auditoriums around the world, spanning over 70 countries
About Marcus Theatres
Marcus Theatres®, a division of Marcus Corporation, is the fourth largest theatre circuit in
About Marcus Corporation
Headquartered in
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SOURCE CJ 4DPLEX
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