SCREENVISION MEDIA FURTHER SECURES ITS ROBUST EXHIBITOR NETWORK VIA PARTNERSHIP EXTENSION WITH MARCUS THEATRES
Screenvision Media has announced a partnership extension with Marcus Theatres (NYSE:MCS), the nation's fourth-largest movie exhibitor. The agreement strengthens their 16-year relationship and includes the addition of 'Platinum' inventory to Marcus Theatres screens, positioned before the final two trailers following the Front + Center preshow.
Marcus Theatres contributes 60 theatres and 806 screens to Screenvision's network, with significant presence in major Midwest markets including Chicago (6 theatres, 100 screens), Milwaukee (10 theatres, 134 screens), and St. Louis (8 theatres, 121 screens). The partnership aims to enhance the preshow experience through exclusive content partnerships and new technology capabilities throughout 2025.
Screenvision Media ha annunciato un'estensione della partnership con Marcus Theatres (NYSE:MCS), il quarto maggior espositore cinematografico del paese. L'accordo rafforza la loro relazione di 16 anni e include l'aggiunta di un inventario 'Platinum' sugli schermi di Marcus Theatres, posizionato prima degli ultimi due trailer dopo il preshow Front + Center.
Marcus Theatres contribuisce con 60 cinema e 806 schermi alla rete di Screenvision, con una presenza significativa nei principali mercati del Midwest, tra cui Chicago (6 cinema, 100 schermi), Milwaukee (10 cinema, 134 schermi) e St. Louis (8 cinema, 121 schermi). La partnership mira a migliorare l'esperienza del preshow attraverso collaborazioni esclusive di contenuto e nuove capacità tecnologiche fino al 2025.
Screenvision Media ha anunciado una extensión de la asociación con Marcus Theatres (NYSE:MCS), el cuarto mayor exhibidor de cine del país. El acuerdo fortalece su relación de 16 años e incluye la adición de inventario 'Platinum' en las pantallas de Marcus Theatres, ubicado antes de los dos últimos tráilers después del preshow Front + Center.
Marcus Theatres aporta 60 cines y 806 pantallas a la red de Screenvision, con una presencia significativa en los principales mercados del Medio Oeste, incluyendo Chicago (6 cines, 100 pantallas), Milwaukee (10 cines, 134 pantallas) y St. Louis (8 cines, 121 pantallas). La asociación tiene como objetivo mejorar la experiencia del preshow a través de asociaciones de contenido exclusivas y nuevas capacidades tecnológicas hasta 2025.
Screenvision Media는 Marcus Theatres (NYSE:MCS)와의 파트너십 연장을 발표했습니다. 이는 미국에서 네 번째로 큰 영화 전시업체입니다. 이 계약은 16년간의 관계를 강화하며, Marcus Theatres 스크린에 'Platinum' 인벤토리를 추가하는 것을 포함합니다. 이는 Front + Center 프리쇼 후 마지막 두 개의 예고편 전에 배치됩니다.
Marcus Theatres는 60개 극장과 806개 스크린을 Screenvision의 네트워크에 기여하며, 시카고(6개 극장, 100개 스크린), 밀워키(10개 극장, 134개 스크린), 세인트루이스(8개 극장, 121개 스크린) 등 주요 중서부 시장에서 상당한 존재감을 가지고 있습니다. 파트너십은 2025년까지 독점 콘텐츠 파트너십과 새로운 기술 역량을 통해 프리쇼 경험을 향상시키는 것을 목표로 합니다.
Screenvision Media a annoncé une extension de partenariat avec Marcus Theatres (NYSE:MCS), le quatrième plus grand exploitant de cinéma du pays. Cet accord renforce leur relation de 16 ans et comprend l'ajout d'un inventaire 'Platinum' sur les écrans de Marcus Theatres, positionné avant les deux dernières bandes-annonces après le préséance Front + Center.
Marcus Theatres contribue avec 60 cinémas et 806 écrans au réseau de Screenvision, avec une présence significative sur les principaux marchés du Midwest, notamment Chicago (6 cinémas, 100 écrans), Milwaukee (10 cinémas, 134 écrans) et St. Louis (8 cinémas, 121 écrans). Le partenariat vise à améliorer l'expérience de préséance grâce à des partenariats de contenu exclusifs et de nouvelles capacités technologiques jusqu'en 2025.
Screenvision Media hat eine Partnerschaftserweiterung mit Marcus Theatres (NYSE:MCS) angekündigt, dem viertgrößten Kinobetreiber des Landes. Die Vereinbarung stärkt ihre 16-jährige Beziehung und umfasst die Hinzufügung von 'Platinum'-Inventar auf den Bildschirmen von Marcus Theatres, das vor den letzten beiden Trailern nach der Front + Center-Vorführung positioniert wird.
Marcus Theatres trägt 60 Kinos und 806 Bildschirme zum Netzwerk von Screenvision bei, mit einer signifikanten Präsenz in wichtigen Märkten des Mittleren Westens, darunter Chicago (6 Kinos, 100 Bildschirme), Milwaukee (10 Kinos, 134 Bildschirme) und St. Louis (8 Kinos, 121 Bildschirme). Die Partnerschaft zielt darauf ab, das Erlebnis vor der Vorstellung durch exklusive Inhaltspartnerschaften und neue technologische Möglichkeiten bis 2025 zu verbessern.
- Secured extension with fourth-largest US movie exhibitor, maintaining access to 806 screens
- Addition of premium 'Platinum' inventory position, creating new revenue opportunities
- Strong presence in major Midwest markets with 355 screens across key cities
- None.
Insights
Marcus Theatres' extended partnership with Screenvision Media represents a positive development in its advertising strategy. The addition of premium "Platinum" inventory positioned just before the final trailers creates a high-value advertising slot in the most attentive part of the preshow experience.
This extension builds on a 16-year relationship with Screenvision and strategically positions MCS to capitalize on the rebounding theatrical market where advertisers are seeking distraction-free environments with high audience attention. With 806 screens across 60 theatres, particularly concentrated in major Midwest markets like Chicago, Milwaukee, and St. Louis, Marcus has significant advertising inventory to monetize.
While financial terms remain undisclosed, cinema advertising typically commands premium CPMs compared to other media channels due to its captive audience. The enhanced placement should drive incremental revenue beyond standard preshow advertising, creating a more diversified income stream beyond traditional box office and concessions.
This agreement aligns with industry trends where exhibitors are maximizing alternative revenue sources while leveraging the renewed enthusiasm for theatrical experiences in 2025. The partnership strengthens Marcus Theatres' competitive position in the exhibition landscape by enhancing both the viewer experience and advertising effectiveness.
Agreement with Nation's Fourth Largest Cinema Exhibitor Includes Screenvision's Platinum Inventory & Enhancements to the Preshow Experience
"Our relationship with Marcus spans 16 years and this latest extension further underscores the strength of our partnership," said Darryl Schaffer, Screenvision Chief Partnership Officer. "The enthusiasm for the 2025 box office is returning to levels we have not seen in years – we look forward to continuing to deliver the industry's best preshow with new and highly engaging content that consistently resonates with moviegoers."
Marcus is the nation's fourth largest movie exhibitor with 60 theatres and 806 screens within the Screenvision network. The company's footprint spans major markets across the Midwest, including
Screenvision provides its partners with a highly differentiated and revenue-driving platform to connect leading advertisers with moviegoing audiences with the highest attention and distraction-free environment. As part of the agreement, Screenvision will add "Platinum" inventory to the Marcus Theatres screens which will be made available just prior to the final two trailers following the Front + Center preshow. The new position enables brands to capitalize on a highly coveted part of the show.
"Marcus Theatres is proud to continue our longstanding relationship with Screenvision," said Mark Gramz, President, Marcus Theatres. "Together we provide our audiences with an engaging and immersive environment from the moment they sit down. We look forward to continuing the partnership for years to come."
Additionally, Screenvision will continue evolving its preshow experience to create unique opportunities for its advertisers. Brands will be able to tap into Screenvision's exclusive content partners along with breakthrough research and technology capabilites that will be introduced throughout the year.
About Screenvision Media
Headquartered in
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the fourth-largest theatre circuit in
Media Contact:
Russin Royal
rroyal@crwnpartners.com
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SOURCE Screenvision Media
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