METAMEDIA PARTNERS WITH FOURTH LARGEST U.S. THEATRE CIRCUIT MARCUS THEATRES®

Rhea-AI Summary

MetaMedia, a global cloud-based content delivery platform, has partnered with Marcus Theatres, the fourth-largest theater chain in the U.S., which operates 1,064 screens across 85 locations. This collaboration aims to leverage MetaMedia's technology to enhance operational efficiency and create new revenue streams through diverse programming, including live events. The MetaMedia Entertainment Network, powered by Microsoft Azure, will facilitate the secure and rapid delivery of entertainment content to Marcus Theatres.

Positive

• Partnership with Marcus Theatres expected to generate new revenue streams.
• MetaMedia's technology enhances operational efficiencies for Marcus Theatres.
• Access to diverse programming, including live and interactive events.

Negative

• None.

LOS ANGELES, Jan. 19, 2022 /PRNewswire/ -- Just after reaching a major milestone and surpassing a network of more than 3,000 screens across the U.S. and Canada this month, MetaMedia, the world's first global, cloud-based content delivery platform for cinemas, drive-ins and other out-of-home venues, today announced a new partnership with Marcus Theatres®, a division of the Marcus Corporation (NYSE:MCS). Marcus Theatres®, the fourth largest theatre circuit in the U.S., will join MetaMedia's growing network of venues around the world utilizing the company's revolutionary cloud-based MetaMedia Entertainment Network™.

"We were drawn to the operating and cost efficiencies of MetaMedia's proven technology", said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres . "Most of all, we are looking forward to new revenue-generating opportunities through our partnership with MetaMedia to bring more diverse programming to our guests, especially live and interactive events."

"Marcus Theatres is one of the most dynamic and innovative leaders in the cinema industry," said Chuck Goldwater, President of MetaMedia North America. "We are proud to be their partners and bring all the benefits of our entertainment delivery network to their world-class cinemas in their many key locations around the country."

Marcus Theatres®, which owns and operates 1,064 screens at 85 locations in 17 states, is known for its distinctive DreamLounger^SM recliners and its Movie Tavern® experience that features in-theatre dining. Marcus Theatres® joins several other major cinema operators utilizing the MetaMedia cloud-based network, including Cinemark, Cinépolis, Landmark Cinemas of Canada and Emagine Entertainment.

The MetaMedia Entertainment Network™ will serve as the pipeline for delivering entertainment to Marcus Theatres. The MetaMedia Entertainment Network™, powered by Microsoft Azure, is the world's first global, cloud-based distribution platform for studios, cinemas and other out-of-home venues. The platform provides for the secure, rapid and cost-saving delivery of live-streamed events, movies, advertising, movie DCPs and trailers from major Hollywood studios.

About MetaMedia
MetaMedia is the first global entertainment platform that delivers movies, premium content and live events to cinemas and other venues around the world. Powered by Microsoft Azure, MetaMedia's cloud-based platform provides for the secure, rapid and cost-effective delivery of big-screen entertainment to cinemas, drive-ins, arenas and other commercial venues. MetaMedia is headquartered in Los Angeles. For more information, please visit www.metamedia.global.

About Marcus Theatres
Marcus Theatres^®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 1,064 screens at 85 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).

About The Marcus Corporation
Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus^® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in ten states. For more information, please visit the company's website at www.marcuscorp.com.

Media Contact: Charles Chamberlayne
charles@chamberlaynePR.com

View original content:https://www.prnewswire.com/news-releases/metamedia-partners-with-fourth-largest-us-theatre-circuit-marcus-theatres-301464330.html

SOURCE MetaMedia

FAQ

What is the new partnership between MetaMedia and Marcus Theatres about?

The partnership allows Marcus Theatres to utilize MetaMedia's cloud-based platform for improved operational efficiency and to generate new revenue through diverse programming.

How many screens does Marcus Theatres operate?

Marcus Theatres operates 1,064 screens across 85 locations in 17 states.

What technology does the MetaMedia Entertainment Network use?

The MetaMedia Entertainment Network is powered by Microsoft Azure, facilitating secure and rapid content delivery.

When was the partnership between MetaMedia and Marcus Theatres announced?

The partnership was announced on January 19, 2022.

What are the expected benefits of the partnership for Marcus Theatres?

Expected benefits include operational efficiencies and new revenue-generating opportunities through live and interactive events.