Marcus Theatres Rolls out New, “Everyday Matinee”-- $7 Tickets for Seniors and Kids!

Rhea-AI Summary

Marcus Theatres announced the launch of Everyday Matinee, offering $7 tickets for children 11 and under, and seniors 60 and over, for shows before 4 p.m., starting May 31.

This initiative aims to make moviegoing more affordable, especially for families and seniors. The program applies to all movies, including anticipated releases like Inside Out 2, Despicable Me 4, and Deadpool & Wolverine.

Everyday Matinee is part of Marcus Theatres' broader efforts to provide cost-saving options, such as Marcus Mystery Movie, Value Tuesday, and various Marcus Passports, which offer discounted tickets for multiple films.

Marcus Theatres operates 981 screens across 78 locations in 17 states, making it the fourth-largest theatre chain in the U.S.

Positive

• Launch of Everyday Matinee offers $7 tickets for children and seniors, potentially increasing foot traffic.
• Everyday Matinee includes all movies before 4 p.m., broadening its appeal.
• Part of a series of cost-saving initiatives, including Marcus Mystery Movie and Value Tuesday, enhancing value proposition.
• Marcus Theatres operates 981 screens at 78 locations, indicating a broad market presence.

Negative

• Surcharges apply for movies screened in SuperScreen® and UltraScreen® auditoriums, potentially deterring some customers.
• Value Tuesday pricing is not valid for special events, limiting savings for some popular screenings.
• Heavy reliance on discount programs may affect overall revenue per ticket.

Everyday Matinee joins Marcus Theatres’ robust offerings of cost-saving programs for moviegoers.

MILWAUKEE--(BUSINESS WIRE)-- Marcus Theatres^®, a division of The Marcus Corporation (NYSE:MCS), announced today that it will roll out the Everyday Matinee program beginning May 31 to give moviegoers 11 years old & under and 60 & over the ability to purchase movie tickets for $7 for all shows before 4 p.m.

“Many people, but especially families and seniors, are looking at their budgets closely and having to make hard choices,” said Greg Marcus, chief executive officer of The Marcus Corporation. “Movies have always been a place for everyone to come together while watching a story on the big screen, and by offering families and seniors our new Everyday Matinee prices, we are helping make sure that going to the theatre will continue to be a treasured, shared affordable experience for generations to come.”

Everyday Matinee will be available for children and seniors on any day, for any movie before 4 p.m., including long-awaited family sequels like Inside Out 2 and Despicable Me 4, and some of the summer’s biggest upcoming blockbusters, including Deadpool & Wolverine. Learn more about Everyday Matinee at marcustheatres.com/everydaymatinee.

The program is one of many ways Marcus Theatres is making it more affordable for moviegoers to continue making memories at the theatre.

“We’re excited to offer multiple ways to help moviegoers save money without having to give up activities they enjoy,” said Mark Gramz, president of Marcus Theatres. “With programs like the Marcus Mystery Movie, Value Tuesday, Marcus Passports, and now Everyday Matinee, we are committed to keeping moviegoing affordable for everyone.”

Marcus Theatres began hosting Marcus Mystery Movie in April to give moviegoers a super-secret-hush-hush screening of a new movie – before its release date – for just $5 per person. The next screening will take place June 17.

Marcus Theatres’ most popular program is Value Tuesday. Held weekly, moviegoers pay $7 admission for any movie* at any time and can purchase the large popcorn and soda Super Combo for $16.85 or a hot dog for $3. On Value Tuesdays, the company celebrates members of Magical Movie Rewards (MMR), a no-cost loyalty program, with additional discounts. MMR members pay $6 for admission, receive half-off surcharges for screenings in SuperScreen^® and UltraScreen^® auditoriums, and can purchase a Super Combo for $12 or a hot dog for $2.50. Non-members can join for free at Marcus Theatres’ website, via the app, or in the theatre.

Marcus Theatres offers several discounts on newly released and classic movies via the Marcus Passport. Marcus Theatres is the only theatre circuit in the U.S. with the technology to allow moviegoers to make one purchase to see multiple movies at the lowest price. Currently, the following passports are available for purchase:

• Angel Studios’ Passport offers the choice of three movies for just $20 from the popular studio behind “Sound of Freedom,” including their new movies and a selection of past films.
• Summer Kids Dream Passport lets families see 12 kid-friendly favorites this summer for only $18. This is a 50% savings compared to buying admissions for individual titles.
• The Studio Ghibli Passport and Sinister Sunday Passport each feature two low-priced options to enjoy favorite genre films on the big screen.

Movie fans looking forward to seeing both chapters of Kevin Costner’s Horizon: An American Saga will save up to $10 on admission with the Horizon Passport, which will be on sale soon. For more information on titles, locations, movie times, and food and beverage discounts on Marcus Passports, visit marcustheatres.com/passport.

For the best deals in moviegoing and additional cost-saving programs, visit marcustheatres.com/value.

*Surcharges apply for movies screened in Marcus Theatres’ SuperScreen^® and UltraScreen^® auditoriums. Value Tuesday pricing is not valid for special events.

About Marcus Theatres

Marcus Theatres^®, a division of The Marcus Corporation, is the fourth-largest theatre circuit in the United States and currently owns or operates 981 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern^® by Marcus and BistroPlex^® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook, X, Instagram, and TikTok.

About The Marcus Corporation

Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus^® Hotels & Resorts, owns and/or manages 16 hotels, resorts and other properties in eight states. For more information, please visit the company’s website at www.marcuscorp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240530680823/en/

Jenni Tetzlaff, Marcus Theatres

O: (414) 905-1509 or jennitetzlaff@marcustheatres.com

Source: The Marcus Corporation

FAQ

What is the Everyday Matinee program by Marcus Theatres?

The Everyday Matinee program offers $7 movie tickets for children 11 and under, and seniors 60 and over, for shows before 4 p.m., starting May 31.

When does the Everyday Matinee program start?

The program begins on May 31.

What movies are included in Marcus Theatres' Everyday Matinee?

The program includes any movie before 4 p.m., including popular titles like Inside Out 2 and Deadpool & Wolverine.

Are there any surcharges for the Everyday Matinee program?

Yes, surcharges apply for movies screened in SuperScreen® and UltraScreen® auditoriums.

What other discount programs does Marcus Theatres offer?

Marcus Theatres also offers Marcus Mystery Movie, Value Tuesday, and various Marcus Passports for discounted multi-movie tickets.

How many locations does Marcus Theatres operate?

Marcus Theatres operates 981 screens across 78 locations in 17 states.