Marcus Theatres® Announces Superhero Ticket Sales of “Spider-Man: No Way Home”

Rhea-AI Summary

Marcus Theatres, a division of The Marcus Corporation (NYSE:MCS), announced record advance ticket sales for ‘Spider-Man: No Way Home’, marking the largest sales since ‘Avengers: End Game’ in 2019. Tickets, which went on sale on November 29, are expected to continue strong sales as audiences return to theaters. Notably, 72% of tickets sold in the first two days were for premium formats like UltraScreen DLX and IMAX. The excitement around the film comes as the company heads into the holiday season.

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• Record advance ticket sales for 'Spider-Man: No Way Home', largest since 'Avengers: End Game'.
• 72% of tickets sold in first two days were for premium large-format screens.

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• None.

Biggest Advance Ticket Sales since “Avengers: End Game”

MILWAUKEE--(BUSINESS WIRE)-- Marcus Theatres^®, a division of The Marcus Corporation (NYSE:MCS), today announced that “Spider-Man: No Way Home” secured the most advance ticket sales for the company since “Avengers: End Game” in 2019. Tickets went on sale on “Spider Monday,” November 29, and continue to be strong as guests make their way back to theatres.

“We know that there is nothing like seeing a movie on the big screen in our theatres,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “Guests just proved that again by purchasing tickets to the most anticipated film of the year as soon as tickets went on sale. A big thank you to Sony for generating such excitement as we head into the heart of the holiday season.”

Overall, Marcus Theatres experienced high-volume ticket sales for “Spider-Man: No Way Home,” but fans really flocked to the premium large-format screens as they plan to more fully immerse themselves into the movie. In just the first two days, an overwhelming 72% of the tickets sold were for UltraScreen DLX^®, SuperScreen DLX^® and IMAX^® auditoriums across the circuit.

Tickets are still available at Marcus Theatres and Movie Taverns for what will likely be the biggest theatrical release in nearly two years. Visit www.MarcusTheatres.com.

About Marcus Theatres

Marcus Theatres^®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 1,064 screens at 85 locations in 17 states under the Marcus Theatres, Movie Tavern^® by Marcus and BistroPlex^® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).

About The Marcus Corporation

Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus^® Hotels & Resorts, owns and/or manages 18 hotels, resorts and other properties in nine states. For more information, please visit the company’s website at www.marcuscorp.com.

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the adverse effects of the COVID-19 pandemic on our theatre and hotels and resorts businesses, results of operations, liquidity, cash flows, financial condition, access to credit markets and ability to service our existing and future indebtedness; (2) the duration of the COVID-19 pandemic and related government restrictions and social distancing requirements and the level of customer demand following the relaxation of such requirements; (3) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division (particularly following the COVID-19 pandemic, during which the production of new movie content temporarily ceased and release dates for motion pictures have been postponed), as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (4) the effects of adverse economic conditions in our markets, including but not limited to, those caused by the COVID-19 pandemic; (5) the effects of adverse economic conditions, including but not limited to, those caused by the COVID-19 pandemic, on our ability to obtain financing on reasonable and acceptable terms, if at all; (6) the effects on our occupancy and room rates caused by the COVID-19 pandemic and the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging facilities in our markets once hotels and resorts have more fully reopened; (7) the effects of competitive conditions in our markets; (8) our ability to achieve expected benefits and performance from our strategic initiatives and acquisitions; (9) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, impairment losses, and preopening and start-up costs due to the capital intensive nature of our business; (10) the effects of weather conditions, particularly during the winter in the Midwest and in our other markets; (11) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; (12) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, other incidents of violence in public venues such as hotels and movie theatres or epidemics (such as the COVID-19 pandemic); and (13) a disruption in our business and reputational and economic risks associated with civil securities claims brought by shareholders. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, including developments related to the COVID-19 pandemic, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Our forward-looking statements are based upon our assumptions, which are based upon currently available information, including assumptions about our ability to manage difficulties associated with or related to the COVID-19 pandemic; the assumption that our theatre closures, hotel closures and restaurant closures are not expected to be permanent or to re-occur; the continued availability of our workforce; and the temporary and long-term effects of the COVID-19 pandemic on our business. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211202005222/en/

Investors: Douglas A Neis, The Marcus Corporation

(414) 905-1100

Media: Mari Randa, Marcus Theatres

(414) 905-1237

mariranda@marcustheatres.com

Source: Marcus Theatres

FAQ

What were the advance ticket sales figures for 'Spider-Man: No Way Home' by Marcus Theatres?

Marcus Theatres reported record advance ticket sales for 'Spider-Man: No Way Home', the largest since 'Avengers: End Game' in 2019.

When did ticket sales for 'Spider-Man: No Way Home' start at Marcus Theatres?

Ticket sales for 'Spider-Man: No Way Home' began on November 29.

What percentage of tickets sold for 'Spider-Man: No Way Home' were for premium formats?

In the first two days, 72% of tickets sold were for premium formats such as UltraScreen DLX and IMAX.

How is Marcus Theatres performing as the holiday season approaches?

Marcus Theatres is experiencing strong ticket sales as they approach the holiday season, boosted by the excitement for 'Spider-Man: No Way Home'.

What is the significance of 'Spider-Man: No Way Home' for Marcus Theatres?

'Spider-Man: No Way Home' is significant for Marcus Theatres as it marks a major theatrical release and reflects audience demand to return to cinemas.