Are You Ready for It? Marcus Theatres Adds New Showtimes to Meet Demand for Taylor Swift: The Eras Tour Concert Film

Rhea-AI Summary

Taylor Swift's Eras Tour concert film generates strong ticket sales at Marcus Theatres

Positive

• 71% of ticket sales for the concert film have been for premium large-format screens
• Strong demand for tickets in markets where Taylor Swift's tour hasn't performed live

Negative

• None.

MILWAUKEE--(BUSINESS WIRE)-- The love story between Taylor Swift and her fans continues as moviegoers rush to buy tickets to see the artist’s history-making Eras Tour on the big screen at Marcus Theatres^®, a division of The Marcus Corporation (NYSE: MCS). The incredible response to pre-sale tickets for this special concert film experience, which starts on October 13, has resulted in Marcus Theatres adding new dates and showtimes to accommodate demand with private screening experiences also available for groups. Visit marcustheatres.com/TaylorSwift to reserve a private experience or purchase tickets.

“Taylor Swift’s announcement that she is bringing the Eras Tour to theatres certainly has made sparks fly at the box office,” said Mark Gramz, president of Marcus Theatres. “Starting October 13, fans can see Taylor Swift’s Eras Tour concert like something in their wildest dreams – with massive screens and immersive multidimensional sound, complete with DreamLounger recliner seating for when tired dancing feet need a minute to shake it off. While we regularly offer concert series as part of the Marcus moviegoing experience, Taylor Swift: The Eras Tour concert film will be an enchanted experience unlike any other.”

To date, 71% of ticket sales sold for Taylor Swift: The Eras Tour concert film have been for premium large-format screens, like UltraScreens, SuperScreens and IMAX screens. These auditoriums also include Dolby Atmos speakers for superior sound quality and comfortable recliner seating. Marcus Theatres customers who come to see this special concert film can also purchase collectible cups and popcorn tubs, as well as enjoy exclusive food and beverage specials at participating locations.

“We are seeing strong demand for tickets across our circuit, especially in markets where Taylor Swift’s tour hasn’t performed live,” added Gramz. “Fans from locations like Syracuse, New York, Cedar Rapids, Iowa and Fargo, North Dakota can now be part of the record-breaking Eras Tour without having to travel great distances. Everyone who comes will know all too well to dress in their favorite T-Swift era and bring plenty of friendship bracelets to share.”

Alternative programming, like concert film series, has long been a part of the Marcus Theatres moviegoing experience. These special films give customers an opportunity to see iconic concerts and events in a new way. In addition to the Eras Tour, Marcus Theatres is excited to be debuting IU: the Golden Hour and K-LOVE Live at Red Rocks this fall. Past concert series have included BTS: Yet to Come, Billie Eilish: Live at O2, Machine Gun Kelly: Mainstream Live from Cleveland, Metallica: 72 Seasons and Coldplay’s Music of the Spheres Live at River Plate.

Other alternative programming offered at Marcus Theatres includes live sporting events where customers can cheer on their favorite teams on the big screen as well as watch exclusive performances from The Metropolitan Opera as if they were front row at the Lincoln Center. Throughout the 2023-2024 season, customers can be enthralled with performances like Jake Heggie's “Dead Man Walking,” Anthony Davis's “X: The Life and Times of Malcolm X,” Mozart's “The Magic Flute Holiday Encore,” Gounod's “Romeo et Juliette” and more.

Reserve your spot to see Taylor Swift: The Eras Tour concert film at marcustheatres.com/TaylorSwift or on the Marcus Theatres app. You can also book your ticket for other upcoming blockbuster films or alternative programming at marcustheatres.com/movies/now-playing.

About Marcus Theatres

Marcus Theatres^®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 1,017 screens at 81 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).

About The Marcus Corporation

Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus^® Hotels & Resorts, owns and/or manages 16 hotels, resorts and other properties in eight states. For more information, please visit the company’s website at www.marcuscorp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230911076874/en/

Jenni Tetzlaff, Marcus Theatres

(414) 426-0667

jennitetzlaff@marcustheatres.com

Source: The Marcus Corporation